Shanghai International Tourism Homestay Industry Expo Tickets

The Shanghai International Tourism Homestay Industry Expo (BBR EXPO), under the theme “Embracing Momentum to Blossom, Empowering the Future of Homestays,” brings together brand-name suppliers from across China’s tourism homestay sector, creating a high‑quality, high‑level trade platform. The exhibition covers such areas as branded homestays, design and construction materials for homestays, homestay furniture and accessories, outdoor landscaping, as well as the planning, development, and operatio

The Exhibition Value of the Shanghai International Tourism Homestay Industry Expo

• The Shanghai International Tourism Homestay Industry Expo (BBR EXPO) is the largest and most specialized event for the tourism homestay sector in China’s Yangtze River Delta region. Since its inception in 2016, it has been successfully held nine times and is widely recognized by industry professionals as a leading indicator of trends in Asia’s homestay industry and a central hub for connecting global homestay supply chains. Co-organized by authoritative institutions such as the Chinese Forestry Society and the China Homestay Development Think Tank Alliance, the expo leverages Shanghai’s strategic position as an international metropolis. Held annually at the Shanghai New International Expo Center, it has become a key platform for linking global homestay industry resources, showcasing cutting-edge design innovations, and shaping industry development trends.
• The core value of participation lies in its comprehensive, end-to-end industry coverage and its unique ability to connect exhibitors directly with national decision-makers responsible for homestay investment and procurement. At the eighth edition in 2025, the expo will span 25,000 square meters, bringing together over 350 exhibiting companies and attracting 45,000 professional visitors. These attendees include homestay owners, cultural‑tourism real estate developers, designers, scenic‑area management authorities, investment firms, distributors, and import‑export traders—key decision‑makers across the value chain. Among them, operators of homestays, guesthouses, resort hotels, and franchise networks account for 27.1%, while cultural‑tourism enterprises and developers comprise 11.7%. This provides exhibitors with a strategic gateway to engage directly with the nation’s top purchasing decision‑makers.
• The expo establishes a one‑stop commercial platform that spans the entire homestay industry value chain. Exhibits cover a full spectrum of categories, including homestay structures (eco‑friendly wooden cabins, tents, light‑steel houses, capsule rooms, stargazing pods, container homes), design and construction services (architectural, interior, landscape design, furniture, soft furnishings, mattresses), home décor (ceramics, flower vases, tea spaces, Zen‑inspired items, antique‑style ornaments), outdoor amenities (leisure facilities, rattan and bamboo products, garden pathways, outdoor furniture, landscape lighting), household supplies (bedding, bath linens, smart homestay systems, smart locks, ventilation systems, intelligent bathroom fixtures), and travel equipment (caravans, sightseeing vehicles, camping gear, amusement devices). From building construction to operational essentials, from design and installation to intelligent management, the expo creates a complete industrial ecosystem closed loop.
• The expo aligns with three major industry trends—cultural‑tourism integration, green construction, and smart operations—establishing a high‑level technological platform that fosters deep collaboration among industry, academia, research, and application. Concurrent with the expo, 15 specialized forums and flagship events will be held, including the “Homestay Meets China” cross‑industry lecture series, the “China Rural Homestay Development Forum,” and the “China Homestay Designers Forum.” The 2025 edition, themed “Healing Through Staying, Awakening to Renewal,” focuses on the integrated “homestay + wellness” operating model, exploring the convergence of cultural experiences and holistic health. The expo also hosts the “Fengqi Award”—an annual recognition program honoring outstanding Chinese homestay suppliers—evaluating innovative products across dimensions such as environmental sustainability, ecological soundness, and creative ingenuity.
• Leveraging the Yangtze River Delta integration strategy and Shanghai’s status as an international gateway, the expo provides enterprises with a strategic pathway to expand into national markets. The expo has already attracted exhibition delegations from more than ten provinces and municipalities—including Shanghai, Guizhou, Anhui, Fujian, and Henan—as well as local government groups, forming a nationwide network of exhibitors spanning East, South, Central, and Southwest China. Onsite, dedicated local government promotion sessions are organized, creating an efficient platform for connecting tourism‑related homestay resources with investment opportunities.