Singapore Beauty & Wellness Exhibition

Beauty Asia Singapore, the largest specialized beauty trade show in Southeast Asia, offers buyer data that reflects the latest trends in the regional market. It continues to thrive, serving as a driving force for the beauty and wellness sector and a gateway to Southeast Asia.

Beauty Asia Singapore is a comprehensive platform encompassing cutting-edge innovations and emerging offerings across beauty, spa, health, and natural wellness. It provides an ideal venue for testing pioneering products, conducting extensive market research, launching new product lines, leading product introductions, or expanding distribution networks—while strengthening brand equity and fostering customer loyalty.

The attendee profile is diverse: salon operators account for 45%, online beauty retailers for 28%, and department store buyers and chain drugstore procurement representatives for 15% and 12%, respectively. Purchase preferences reveal that skincare devices (32% of inquiries), organic plant-based products (25%), and smart beauty devices (18%) rank among the top three categories of demand.

Among Chinese buyers, demand for professional in‑clinic equipment has grown by 60% year over year, underscoring the ongoing consumption upgrade trend. Meanwhile, Vietnamese buyers are primarily focused on OEM/ODM collaborations, with OEM inquiries accounting for more than 70% of total inquiries. Notably, the innovative R&D achievements of Singapore‑based brand EXPRESSIONS have already attracted over 20 international distributors to schedule advance meetings.

Singapore is a small yet dynamic market, home to discerning and sophisticated consumers who lead busy urban lifestyles in this global metropolis often referred to as “Blue Zone 2.0.” This is why Singapore remains a highly lucrative entry point for new products. Persistent demand for novel products and solutions makes this city-state an ideal testing ground for international brands, offering abundant and varied opportunities.

Juzhan Exhibition, centered on innovative technologies and immersive service experiences, has earned widespread acclaim. For many years, Juzhan has provided efficient, professional exhibition services to Chinese export enterprises.Beauty Asia Singapore is Singapore’s sole dedicated beauty trade show and serves as a gateway to the region’s bold, innovative beauty and wellness markets.

Singapore Beauty & Wellness Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Singapore Beauty & Wellness Exhibition: 广州欧诺洁个人护理用品有限公司, 苏州梵克包装材料有限公司, Cosmetex Roland Co., Ltd, Xuzhou Sheenland Glass Products Co., Ltd., Taomaru Co Pte. Ltd., and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of Beauty Asia Singapore

• Beauty Asia Singapore is the largest and most influential professional beauty trade event in Southeast Asia. Since its inception, it has been successfully held for more than twenty editions and is widely recognized by the industry as a bellwether for the Asian beauty market and a strategic gateway for global companies seeking to enter the Southeast Asian market. Organized by Lines Exhibition, the show takes place annually at the Marina Bay Sands Convention and Exhibition Centre in Singapore. It is Singapore’s only dedicated beauty trade fair and serves as a central hub for the region’s pioneering beauty and wellness markets.
• The core value of participation lies in its unique platform that precisely connects exhibitors with the rapidly growing Southeast Asian market, while concentrating a highly targeted pool of professional buyers. As an international metropolis designated as a “Blue Zone 2.0,” Singapore boasts discerning, sophisticated consumers, making it an ideal testing ground for foreign brands. The attendee profile is diverse: salon operators account for 45%, online beauty retailers for 28%, and department store buyers and chain drugstore procurement representatives for 15% and 12%, respectively. Purchasing preferences reveal that skin‑care devices (32% of inquiries), organic plant‑based products (25%), and smart beauty devices (18%) rank among the top three categories, underscoring the region’s strong demand for premium, efficacy‑driven offerings.
• The exhibition establishes a one‑stop commercial platform spanning the entire beauty industry value chain. Exhibits cover professional beauty and skincare products, hair‑salon supplies, nail and foot‑care items, spa and hydrotherapy equipment, natural and organic skincare, fragrances and aromatherapy, packaging materials, contract manufacturing, medical‑aesthetic treatments, nutritional supplements, maternal and infant health products, and many other categories. From clinical‑grade equipment to at‑home care solutions, and from traditional beauty practices to cutting‑edge technological skincare, the event creates a complete industrial ecosystem. Concurrent activities—including beauty‑industry competitions, expert seminars, and product demonstrations—provide exhibitors with comprehensive support, ranging from product showcasing to trend insights.
• The show aligns with three major industry trends—“tech‑driven beauty, natural and organic products, and sustainability”—and fosters a high‑level innovation ecosystem through deep integration of industry, academia, research, and application. Beyond being a trade platform, the exhibition serves as a crucible for innovative products—from advanced beauty devices to fermented fruit‑based health foods, from ionized nano‑mineral skincare to banana‑starch‑based gut‑health supplements—bringing together cutting‑edge scientific and technological breakthroughs from Japan, Switzerland, Italy, China, and other countries. Expert lectures and beauty‑industry contests held alongside the show offer industry professionals invaluable opportunities for learning, networking, and creative inspiration.
• For Chinese enterprises, this exhibition represents a strategic gateway to expand into the Southeast Asian market, connect with international resources, and showcase their innovative capabilities. Among Chinese buyers, demand for professional clinical‑grade equipment has increased by 60% year over year, reflecting the ongoing consumption upgrade. Shenzhen Bingbing Paper Industry, a leading manufacturer of feminine hygiene products in China, has customized over 150 brands for more than 80 countries and presented innovative hygiene solutions at the show, actively pursuing international collaborations. Exhibiting companies can leverage this platform to access key Southeast Asian purchasing networks and seize early opportunities in the beauty industry’s transformation toward technology, natural ingredients, and brand‑centric strategies.

Notable exhibitors

• High-tech skincare brands:LUXCES CO., LTD. (Res-Q Precious series, featuring ionized nanominerals, high-concentration oxygen, terahertz powder, and bioenergy technology), SHARE SWISS AG (fermented fruit-based health foods), WORLD OF BEAUTY ITALY (Carboxy Lift series, offering organic, vegan, and halal-certified skincare products)
• Fragrances and aromatic products:MB ELiX (perfumes, scented detergents, air fresheners, and professional aromatherapy system essential oils, certified to ISO 9001, ISO 14001, and BRC CE standards)
• Healthcare devices:MIND FITNESS CO., LTD. (Super-Foot Cleaner detoxification device, Heat-Tech PRO portable heat therapy device)
• Cosmetic OEM and contract manufacturing:NAMOW CO., LTD. (Beaute de Pivoine series, certified HALAL, Vegan, and Cruelty-Free), OEM CO., LTD. (manufactured at a factory in Shizuoka Prefecture, Japan, offering small-batch customization), OSAKA ACE (Japanese handmade soaps incorporating woodworking techniques), SHENZHEN BINGBING PAPER LTD. (women’s hygiene products, including sanitary napkins, tampons, and wipes, serving over 150 brands across more than 80 countries)
• Natural health supplements:WHITE FROM GREEN INC. (banana starch, rich in resistant starch with gut-activating properties)