Turkey Beauty and Skincare ExhibitionBeauty & Care Istanbul

The Beauty & Care Istanbul exhibition is the annual trade show for Turkey’s beauty and personal care industries. The name “Beauty & Care” reflects the event’s comprehensive scope, offering modern, professional, and forward-looking solutions for beauty and wellness.

Beauty & Care Istanbul brings together domestic and international industry professionals to exchange insights on current trends, cutting-edge technologies, and innovative practices. Key focus areas include medical aesthetics, professional cosmetics, hair care, spa treatments, health, and healthy living.

Visitors can explore a wide array of products and services, ranging from state-of-the-art equipment for cosmetic dermatology to cosmetics and skincare items, as well as spa therapies, hairstyling, and hand-and-foot care solutions. The concept of promoting holistic well-being further enriches this offering, reflecting a growing trend in Turkey.

This event is specifically tailored for professional audiences. Beauty & Care Istanbul attracts physicians, dermatologists, clinic and hospital managers, pharmacists, beauticians, beauty experts, and industry specialists from Turkey and abroad. Participating companies leverage the platform to showcase their innovations and expand into new markets.

As the official designated agent for this exhibition, Juzhan will continue to lead Chinese enterprises to participate in Beauty & Care Istanbul, providing high-quality services to help Chinese businesses tap into the Middle Eastern market. With a reach spanning North Africa, the Middle East, Eastern Europe, and Western Europe, Beauty & Care Istanbul draws 518 exhibitors and nearly 20,000 professional visitors from around the globe. Istanbul will serve as a hub for cutting-edge offerings in medical aesthetics, anti-aging technologies, and more, opening up the final untapped potential market in the Middle East for Chinese enterprises.