Beauty Fair São Paulo

Beauty Fair is the largest and most professional beauty industry event in South America. The exhibition attracts hairdressers, makeup artists, beauticians, nail technicians, aestheticians, artists, wholesalers, retailers, consultants, and business professionals from across Brazil, as well as importers and exporters from around the globe.

The previous edition covered a total area of 82,000 square meters, featuring 1,450 exhibiting companies from China, Hong Kong, Spain, the United States, Mexico, Australia, Dubai, Turkey, Colombia, Chile, and other regions, with over 130,000 attendees.

Leveraging the influence of Brazilian and major international media, the event showcases the latest trends in beauty fashion equipment, materials, and technologies. It has significantly driven the growth of Brazil's beauty industry and serves as an exceptional international trade platform for exhibitors to enhance their brand visibility.

Jufair Exhibition, driven by innovative technology and exceptional service, has earned widespread acclaim. For years, Jufair has delivered efficient and professional exhibition services to Chinese foreign trade enterprises. Exhibitors at Beauty Fair have achieved a sales volume of USD 390 million, cementing the event's status as the largest and most comprehensive beauty market in the Americas and the second-largest globally.

Beauty Fair São Paulo tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Beauty Fair São Paulo: ITELY HAIRFASHION, SALVATORE COSMETICOS, PRIZER COSMETICS, GA.MA ITALY / GBS, SALON LINE, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.