Beautyworld Japan WEST

Beautyworld Japan WEST is the largest trade show for the beauty industry in western Japan. With a record-breaking number of exhibitors, the event has expanded to its biggest scale yet, reflecting the sector’s remarkable growth and further solidifying its position as the regional hub for the beauty industry.

This edition is expected to bring together approximately 620 exhibiting companies, including around 480 from Japan and roughly 140 from overseas markets, attracting an estimated 36,000 professional visitors. The exhibits span multiple categories, such as beauty devices, cosmetics, nail care, hairdressing, eyelash treatments, wellness products, internal beauty solutions, and beauty-related food items.

Notably, this year’s show introduces, for the first time, a dedicated “Sleep + Recovery” zone, responding to growing consumer interest in improving sleep quality and alleviating fatigue. The area will showcase recovery apparel, relaxation products, and a range of goods and services related to sleep and rest.

The Beauty & Body Stage will focus on sharing cutting-edge beauty treatment techniques and salon management strategies. Discussions will center on topics such as the intersection of sleep and beauty health, traditional East Asian medicine–based slimming massage techniques, and head massage methods designed to promote physical and mental rejuvenation. These sessions will be complemented by insights drawn from specialized media reports, offering analysis of current and emerging trends in the beauty industry.

For medical professionals, the Medical Aesthetics Symposium will address key issues in the field, including the role of nutrition in skin health and anti-aging care, criteria for selecting medical institutions and physicians, and the development of physician‑designed professional beauty products.

Looking to exhibit? Join us at Beautyworld Japan WEST! This premier event will gather Japanese and international beauty brands, along with professional buyers and industry practitioners, presenting a comprehensive overview of the latest developments and specialized applications across the entire beauty value chain—from beauty equipment and cosmetics to hairdressing, nail care, and wellness solutions focused on sleep and recovery.

Beautyworld Japan WEST tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Beautyworld Japan WEST: Zhejiang Meixin Cosmetics Co., Ltd., KAIROS, NINEONE COSMEDI, KOREAN ESSENTIALS, QINGDAO IBEAUTY ARTS&CRAFTS CO.,LTD, Bstarlit Co., Ltd., and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.