Shanghai International Jewelry & Gem Fair

The BJF Shanghai International Jewelry & Gem Fair (Shanghai International Jewelry & Gem Exhibition) was successfully held from March 6 to 9, 2026, at the Shanghai World Expo Exhibition Center. Hosted by the Shanghai Jewelry Fair Organizing Committee, this exhibition—the first major event of the year for the jewelry industry in East China—was themed “New Technology·New Life,” bringing together global resources across the entire jewelry value chain and marking the inaugural large-scale jewelry industry gathering of 2026.

In terms of scale, the fair spanned nearly 20,000 to 40,000 square meters, attracting over 800 exhibiting companies from around the world, with a total attendance exceeding 30,000 professional visitors, setting a new record for opening‑year exhibitions. Exhibitors came from Hong Kong, Japan, South Korea, Thailand, India, the Middle East, as well as Europe and North America. The exhibits covered all categories, including diamonds, rubies, sapphires, emeralds, jade, pearls, crystals, tourmalines, semi‑precious stones, and designer jewelry, forming a complete closed-loop value chain—from raw stone sourcing to finished‑product trading.

This edition of the fair featured numerous highlights, establishing itself as an industry bellwether at the start of the year. Bringing together cutting‑edge global designs and core supply sources from origin regions, dopamine‑inspired colored gemstones such as emeralds, pigeon’s blood rubies, and royal blues, along with innovative Chinese‑style jade and Hetian jade designs featuring negative space, and luminous Akoya and South Sea gold pearls, became the defining trends of 2026. Visitors stepping into the exhibition halls could not only get an early glimpse of the latest design trends but also accurately anticipate consumer hotspots, gaining valuable market insights for product selection and inventory planning.

Official appraisal and quality assurance emerged as key highlights of the fair. Throughout the event, the Shanghai Central Gem Testing Center—a state‑owned appraisal institution—maintained on‑site operations, ensuring that all jewelry and gemstone items were rigorously authenticated before being offered for sale. The organizing committee implemented stringent admission protocols for exhibitors, with comprehensive monitoring and traceability throughout the venue, thereby safeguarding consumer rights. This “authenticate first, then purchase” model promotes a new consumption mindset: verify authenticity, understand value, and then make informed purchasing decisions.

The exhibition layout was scientifically designed, providing buyers with a one‑stop procurement platform. Within the fair, distinct zones were clearly demarcated for various types of jewelry and gemstone materials, including diamond and gemstone areas, jade and greenstone sections, pearl pavilions, colored gemstone displays, and designer collections. These thematic zones offer both industry professionals and general audiences a convenient and effortless one‑stop shopping experience, creating broader opportunities for sourcing and procurement.

International exhibitors brought diverse perspectives, showcasing the global landscape of the jewelry industry. The fair attracted distinguished jewelers from Hong Kong, Japan, South Korea, Thailand, India, the Middle East, and Europe and North America, who showcased high‑quality, competitively priced jewelry and raw materials, providing domestic enterprises with a vital platform to align with international standards and market trends.