Kazakhstan Advertising and Packaging Printing Exhibition

The Kazakhstan Advertising and Packaging Printing Exhibition (Central Asia Reklam) is the only annual international exhibition in Central Asia dedicated to advertising, printing, signage, technologies, materials, and promotional products. No other event offers direct access to manufacturers, distributors, and industry professionals in this sector, enabling exhibitors to showcase their offerings and attract customers in the domestic market.

The Kazakhstan Advertising and Packaging Printing Exhibition (Central Asia Reklam) brings together manufacturers and distributors from around the world to present their latest products and technological innovations in the advertising industry. Its objectives include creating optimal conditions for product showcases, forging new business partnerships, concluding import‑export agreements, conducting market analyses and assessing competitiveness, and expanding operations within the Central Asian market.

In recent years, Kazakhstan’s advertising market has experienced remarkable growth, with annual expansion rates of 30%–35% over the past five years. Moreover, the development of the Kazakh advertising sector is closely linked to the printing industry. At present, Kazakhstan lacks the capacity and infrastructure to compete with leading paper‑producing nations; most high‑grade printing substrates—such as offset paper, coated paper, and label stock—are imported, significantly driving up printing costs in the country’s advertising market.

As an exhibition that highlights innovative concepts, methodologies, materials, and cutting‑edge technologies in the advertising field, the Kazakhstan Advertising and Packaging Printing Exhibition (Central Asia Reklam) aims to help exhibitors identify new sales channels for their advertising products and services. Through this platform, participants can exchange expertise on the production and application of advertising materials, gain insights into advanced technologies, explore emerging trends in the industry, and develop informed strategies and measures, while accurately assessing both domestic and international growth prospects.

Kazakhstan Advertising and Packaging Printing Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

The Exhibition Value of the Kazakhstan Advertising Show (Central Asia Reklam)

• Central Asia Reklam is the only specialized exhibition in Central Asia dedicated to advertising, printing, and signage technologies. Organized by Central Asia Trade Exhibitions, it is held annually at the Atakent International Exhibition Center in Almaty. Kazakhstan is the largest economy in Central Asia, and since the signing of the Belt and Road cooperation agreement between China and Kazakhstan in 2014, bilateral trade has continued to grow steadily. In 2023, bilateral trade reached US$41.02 billion, a year-on-year increase of 32.2%. Against this backdrop, the show is widely recognized within the industry as a key gateway for global advertising and packaging‑printing companies seeking to tap into the Central Asian market.
• A One‑Stop Showcase Covering the Entire Industry ChainThe exhibition encompasses the full spectrum of the industry, including advertising production equipment, digital inkjet printers, LED displays and lighting, signage and wayfinding systems, exhibition and display solutions, digital textile printing, packaging machinery and materials, as well as printing equipment and consumables. From outdoor advertising to digital signage, and from traditional printing to UV flatbed printing, exhibitors can seamlessly integrate technical demonstrations, brand exposure, and business negotiations all under one roof.
• Precise Access to Core Buyers and Distribution Channels in Central Asia and the CISKazakhstan’s advertising market is expanding at an annual rate of 30%–35%, with most printing consumables—such as offset paper, coated paper, and specialty label papers—relying on imports, underscoring significant market potential. The previous edition attracted professional buyers from Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, Russia, and other countries, covering a diverse audience that includes purchasing decision-makers at advertising agencies, heads of printing facilities, signage contractors, wholesalers, retailers, and other end‑users across the entire supply chain.
• Unique Value for Chinese Enterprises: A Strategic Engine for Expanding into Central Asia and EurasiaAs the only specialized advertising and printing exhibition in Central Asia, the event drew over 100 exhibitors from 15 countries in its last edition. The organizing committee of the Shanghai International Advertising & Printing Expo (APPPEXPO) has established a strategic partnership with this show, officially awarding the organizer the “AAA Asian Advertising Member State” plaque and conducting joint brand promotion at the venue. Chinese enterprises can leverage this platform to connect with market resources in Central Asia and Russia, seizing early opportunities in the Belt and Road markets.
• A Cutting-Edge Hub for Technological Innovation and Industry TrendsAt the exhibition, LED displays, digital inkjet printing, UV flatbed printing, textile printing, 3D printing, and digital signage emerged as key highlights. The event closely aligns with the advertising and printing industry’s ongoing shift toward digitalization, intelligence, and sustainability, enabling exhibitors to promptly access critical insights on technological advancements, consumer trends, and channel transformations.
• Almaty’s Geographical Location and Industrial AdvantagesHeld at the Atakent International Exhibition Center in Almaty, the city is Kazakhstan’s largest metropolis and a major economic hub of Central Asia, serving as a gateway to the CIS markets and the five countries of Central Asia. Leveraging Kazakhstan’s strategic position as a member of the Eurasian Economic Union and its pivotal role along the Belt and Road Initiative, Central Asia Reklam provides exhibitors with a strategic platform to connect with both the Central Asian and broader Eurasian markets.

Notable exhibitors

• LED Display Screen and Technology Companies:Arystan IT Group (a Kazakhstani domestic LED enterprise)
• Chinese Exhibiting Enterprises:Dongguan Hongsong Network Technology Co., Ltd.
• International Exhibitor Countries of Origin:Enterprises from Kazakhstan, China, Russia, Kyrgyzstan, Turkey, Iran, Germany, Poland, Italy, and 15 other countries
• Exhibition Partner Organizations:APPPEXPO Shanghai International Printing & Advertising Exhibition Organizing Committee, CSA Shanghai Association of Advertising Equipment and Supplies Suppliers
• Kazakhstani Domestic Advertising and Service Providers: KAZPROMO (organizer of international promotional materials and advertising souvenirs exhibitions), White Rabbit Adv (international advertising agency), TBWA\Central Asia & Caucasus (Almaty-based advertising agency), RMAA Group (comprehensive Russian advertising agency), ITCOMMS PR Agency (Astana-based public relations and advertising services firm in the technology sector)