Beijing Asia Consumer Electronics Technology Exhibition CES

From June 7 to 10, 2025, the seventh edition of CES Asia was successfully held at the Beijing Etrong International Convention & Exhibition Center. Centered around the theme “Technology, Humanity, Future,” this year’s event was organized by Saiyi (Shanghai) Exhibition Co., Ltd. and has become a premier annual gathering for the global consumer electronics industry.

In terms of scale, the exhibition spanned 40,000 square meters, bringing together 326 exhibitors from 40 countries and regions worldwide, with international participants accounting for over 20% and 31 Fortune Global 500 companies in attendance. The show attracted 18,000 professional visitors, generating on-site commitments exceeding RMB 3 billion, with several key metrics reaching record highs. Among the professional audience, executives, procurement managers, and R&D directors comprised 60%, while interest in smart city and healthcare sectors grew by 60% and 50%, respectively.

This year’s show featured numerous highlights, with the integration of AI technologies and real-world applications emerging as the central focus. AI-related exhibits accounted for 35% of the total—up 12 percentage points from the previous edition—with 60% of these already advancing into mass-production preparation stages. NVIDIA unveiled its next-generation chip solutions based on Blackwell technology, while its jointly developed autonomous driving system with Toyota achieved a 40% improvement in environmental perception accuracy through edge‑side AI deployment. Lenovo introduced a portfolio of AI‑enabled terminal devices, including the AI Display smart monitor, which can execute pre‑set commands such as photo capture and printing via advanced motion‑based models. Changhong made the global debut of its AI TV equipped with the Canghai AI agent, offering scene‑awareness capabilities and personalized service recommendations.

The display technology sector served as a concentrated showcase for cutting‑edge innovations. Hisense launched a 116‑inch RGB‑Mini LED TV employing three‑dimensional color‑control LCD technology, expanding color gamut coverage to 97% of while improving energy efficiency by 20% compared to conventional products, earning the exhibition’s Innovation Award. BOE presented 13 world‑premiere automotive display products, leveraging its splicing‑and‑rolling flexible display technology to address spatial adaptation challenges in intelligent cockpits, and has already secured cooperation agreements with multiple automakers. TCL, meanwhile, demonstrated its technological prowess across a full range of product sizes, with its QM6K series TVs featuring enhanced QD‑Mini LED technology.

China’s manufacturing prowess has established differentiated competitive advantages in niche segments. AI glasses emerged as one of the most closely watched innovation categories: RayNeo’s V3 model integrates the Falcon Imaging System with Alibaba’s Tongyi Large Model, achieving deep fusion between imaging and intelligent interaction; Rokid Glasses broke new ground in lightweight design; StarV Air 2 from Xingji Meizu specifically addresses speech‑to‑text needs for individuals with hearing impairments. The beauty‑tech sector also delivered notable highlights, with L’Oréal showcasing its L’Oréal Cell BioPrint skin‑analysis device, which leverages proteomics to provide five‑minute personalized skin‑type assessments, while Shiseido’s “Skin Display Platform” technology visualizes the condition of cutaneous capillaries.

Complementary events added richness, creating a high‑end platform for industry dialogue. During the exhibition, 50 thematic summits and industry forums were held, bringing together over 100 leading tech figures, academic experts, and corporate executives to engage in in-depth discussions on前沿 topics such as AI, 6G, the low‑altitude economy, and Web3.0. The specially designated “International Technology Matching Zone” facilitated more than 80 cross‑border negotiations covering diverse collaboration formats—including technology licensing and joint R&D—with Chinese enterprises partnering with firms along the Belt and Road Initiative accounting for 25% of these engagements.

The professional visitor lineup was robust, with an unprecedented level of international participation. Among the world’s top 50 technology companies, 30% used the event to unveil their Asian strategies, while a major European tech giant announced plans to establish an R&D center for intelligent automotive software in Asia. For the first time, the exhibition featured an “Asian Innovation Incubation Zone,” where Beijing‑based startups showcased quantum computing prototypes and biodegradable electronic components, securing eight financing agreements totaling over RMB 200 million. Meanwhile, an ultra‑quiet heavy‑duty logistics drone successfully completed precision takeoff and landing tests carrying a 20‑kilogram payload, achieving noise levels compliant with urban environmental standards and offering a groundbreaking solution for last‑mile delivery in residential areas.

Attendees agreed that CES Asia is not only an excellent platform for brand exposure and business matchmaking but also a critical hub for gaining insights into global consumer electronics trends and exploring pathways for AI‑driven, scenario‑based transformation. Throughout the event, consensus emerged around the theme “Asia’s Global Voice in Technology”: Asia is transitioning from a technology “follower” to a “leader,” and CES Asia has firmly established itself as a key barometer for the global tech industry.