Chengdu International Jewelry Exhibition

The Exhibition Value of the Chengdu Jewellery Fair

• China’s Largest and Longest‑Running Specialized Jewellery Event in the Western RegionSince its inception in 2000, the Chengdu Jewellery Fair has been successfully held for dozens of editions. It is the largest, most internationally oriented, and highest‑quality professional jewellery exhibition in central and western China. Widely acclaimed by industry professionals as “the premier jewellery show in the West,” it serves as a pivotal platform for jewellery brands to tap into the western market, enhance brand visibility, and promote jewellery culture.
• A One‑Stop Procurement Hub Covering the Entire Industry ChainThe fair showcases a comprehensive range of jewellery categories, including gold and platinum pieces, diamonds, jadeite and other gemstones, pearls and corals, coloured gemstones, amber and beeswax, southern red jasper, Hetian jade, crystals, and more. It also features supporting services such as franchising and chain operations, packaging, tools and machinery, and industrial park development. From collector‑grade treasures to affordable fashion items, exhibitors can seamlessly connect with buyers across the entire value chain—enabling product display, brand exposure, and business negotiations all under one roof.
• Precision‑Targeted Access to Core Buyers and Distribution Channels in Southwest and Northwest ChinaThe fair is strategically positioned to serve the southwestern region (Sichuan, Chongqing, Guiyang, Yunnan), the northwestern region (Shaanxi, Xinjiang, Ningxia, Gansu), as well as Hubei and other key markets. Its primary audience comprises jewellery wholesalers, agents, distributors, manufacturers, and major department stores, shopping malls, and specialty retailers. The last edition attracted over 600 exhibitors and drew more than 20,000 professional visitors.
• Unique Strategic Value for Chinese Enterprises: A Catalyst for Deepening Market Penetration in the WestChengdu’s annual jewellery retail sales have surpassed RMB 4 billion, giving rise to three major wholesale districts and five prominent retail hubs, serving a consumer base of over 8 million. The Chengdu Jewellery Fair provides enterprises with an essential platform to enter the western market, establish connections with regional distributors, and showcase their own brands. With its core advantages of “direct supply from production sites” and “factory‑direct sales,” the fair eliminates intermediate distribution channels, enabling exhibitors to reach end consumers and professional buyers directly.
• A Vanguard for Technological Innovation and Industry TrendsAt the fair, cultural‑creative jewellery, intangible cultural heritage crafts, lightweight designs, and national‑style trends have emerged as key highlights. The event features dedicated zones such as the Intangible Cultural Heritage Masters’ Pavilion, the Designer’s Zone, and the Tibetan Jewellery Corner, showcasing innovative fusions of traditional techniques—like mother‑of‑pearl inlay, paper‑cutting, and filigree—with contemporary design concepts.
• In‑Depth Networking Opportunities through High‑Profile Forums and Industry ResourcesConcurrent with the fair, a series of educational events—including jewellery‑knowledge seminars, designer‑sharing sessions, and forums on jewellery aesthetics and smart consumption—are held. Experts from the National Quality Inspection and Testing Center for Gold, Silver and Jewellery provide on‑site guidance on material appraisal, design aesthetics, investment strategies, and other practical topics. The Center maintains a permanent presence at the venue, offering free appraisal services and implementing a “test before you buy” consumer protection mechanism.
• Chengdu’s Geographical and Industrial AdvantagesAs a leading fashion‑consumption hub in western China, Chengdu boasts upscale department stores such as Xibu, Renhe Spring, and Qunguang Department Store, ranking first among western cities in terms of fashion spending. Leveraging its strategic position as the “Western Consumption Center,” the Chengdu Jewellery Fair offers exhibitors a powerful platform to connect with both regional and nationwide markets.