China (Guangzhou) International Baking Exhibition

The Exhibition Value of China (Guangzhou) International Bakery Expo

• Pioneer of China’s professional bakery industry exhibition, a benchmark for the sector with thirty years of brand heritage.Established in 1997 and officially organized by the Baking Industry Association of the All-China Federation of Industry and Commerce, this event is the country’s first specialized trade show dedicated to the baking industry. Over nearly three decades of development, it has amassed high‑quality products, technologies, and services spanning the entire upstream and downstream value chain. As the largest and most prestigious professional baking expo in China, it serves not only as a vital platform for monitoring the expansion of distribution channels, policy trends, and industry transformation within China’s baking and food‑and‑beverage sectors, but also as a strategic gateway for companies seeking to establish their market position and stay attuned to evolving market dynamics.
• Comprehensive coverage of the entire industry value chain, fostering an integrated “Bakery+” food‑and‑beverage ecosystem.Exhibits span the full spectrum of the baking supply chain, including raw and auxiliary materials (specialized fats, dairy products, flours, premixes, fillings), food additives, baking equipment and tools (ovens, production lines, packaging machinery), packaging and decorative materials, mooncakes and fillings, frozen doughs, store‑front displays, and cold‑chain solutions. In synergy with HOTELEX Guangzhou—International Hotel Supplies and Foodservice Expo—and FHC South China International Food & Beverage Exhibition, the event forms the “Guangzhou International Bakery + Food & Beverage Industry Joint Show,” integrating resources from the broader hospitality, premium food, and multi‑chain sectors to expand the industry’s ecosystem and create cross‑sector collaboration opportunities for exhibitors.
• Attracting global buyer networks, delivering significant international procurement outcomes.The 2025 edition drew nearly 1,000 exhibiting companies from 35 countries and regions, with over 30,000 professional visitors. Through targeted outreach to embassies and consulates, domestic and international food‑and‑beverage industry associations, as well as multi‑channel promotion via social media platforms and specialized media outlets, the event effectively reached high‑value buyers both at home and abroad. It provided an efficient platform enabling global buyers to converge across vast distances at a central hub of business opportunities, helping Chinese baking enterprises connect with international markets and advancing mutual prosperity throughout the global baking industry.
• A five‑in‑one format—exhibition, conference, competition, showcase, and marketplace—driving industry innovation and talent development.With a record‑breaking 23 concurrent professional events, the expo has established a comprehensive B2B value‑creation platform. The “2025 ‘Innovation & Growth’ China Bakery Industry Development Conference” unveiled the “2025 White Paper on Healthy Baking and Food‑and‑Bev Consumption Trends in China,” highlighting key trends toward healthier baking practices. The second “Nanqiao Cup” International Chinese Pastry Championship brought together esteemed judges and competitors from around the world, using competition to spur innovation and technical advancement. Meanwhile, the establishment of the Guangdong–Hong Kong–Macao Bay Area Bakers Club has promoted collaborative innovation across the region’s baking value chain, supporting the development of a regional talent hub.
• Providing systematic solutions to address emerging growth opportunities in the era of stock‑based consumption.The expo delves deeply into critical pain points such as the transition from frozen to fresh baked goods, supermarket retail, food safety, and cold‑chain logistics. A private board meeting titled “Mengniu Professional Dairy: Transforming Frozen into Fresh Baked Goods—Industry Development and Channel Expansion” systematically explored end‑to‑end transformation strategies, from production to consumption. Additionally, the “Bakery Product Bestseller Supply Chain Conference and Leading Channel Procurement Matchmaking Event” attracted nearly 40 top-tier channel platforms, each with annual GMV exceeding RMB 100 million, forging robust partnerships between brands and distributors and driving deep collaboration across the entire value chain.