Exhibition Information
Exhibition Introduction
The Exhibition Value of China Hair Expo
- China’s only national-level professional trade show receiving key support from the Ministry of Commerce.Approved by the Ministry of Commerce of the People’s Republic of China and officially organized by the China Chamber of Commerce for Import & Export of Light Industrial Products, the expo has been continuously listed as a key exhibition receiving prioritized guidance and support from the Ministry since its inception in 2006. After nearly two decades of dedicated development, China Hair Expo has become an indispensable platform for global economic cooperation and innovation in the hair industry, integrating trend forecasting, industry networking, and trade collaboration to foster deep connectivity and high-quality growth across the worldwide hair sector. For companies in the industry, participating in China Hair Expo represents a strategic gateway to establish industry leadership, access global resources, and stay attuned to the pulse of China’s hair market.
- Comprehensive coverage of the entire hair industry value chain, building a complete ecosystem.With nearly twenty years of focused cultivation in the hair industry, the expo has established a fully integrated ecosystem spanning all segments—from hair products to scalp health. The exhibit lineup is extensive, encompassing traditional hair products such as wigs, hairpieces, extensions, headpieces, raw materials, accessories, and eyelashes, while also featuring emerging areas like scalp care, hair transplantation, hair nourishment, scalp therapy, and hair‑care tools. From 3D‑scanning customized wig‑making equipment and hair‑growth technologies to intelligent scalp‑diagnosis systems, the expo vividly showcases the robust momentum of the hair industry toward high‑tech innovation, health‑oriented solutions, and personalized offerings.
- Gathering global buyer networks to create an efficient “go‑global without leaving home” platform.Leveraging the organizer’s database of over 100,000 international professional buyers, the expo employs a precision‑targeted invitation strategy—known as the “Four‑Dimensional Invitation System”—to attract high‑quality purchasers from 112 countries and regions, including the United States, Canada, the United Kingdom, Australia, Nigeria, South Africa, and more. Dedicated negotiation lounges are set up on site, offering end‑to‑end services that combine pre‑exhibition matchmaking with on‑site business matching, enabling enterprises to efficiently connect with overseas clients. For Chinese companies, exhibiting at China Hair Expo serves as a strategic gateway to engage with global markets right at their doorstep, truly realizing the vision of “going global without leaving home.”
- An innovative “five‑in‑one” event matrix leading industry trends.The expo has pioneered an integrated “exhibition‑conference‑show‑competition‑training” framework, presenting 18 high‑quality events that span the entire industry value chain. These include the Wig Styling Competition and the China International Hair Extension Art Contest, which bring together top talent from around the world; the Scalp Health Industry Conference and the Hair Products Enterprise Development Symposium, addressing pressing industry challenges and future opportunities; and customer‑acquisition workshops such as the Local‑Market Traffic Pool Practical Training, helping businesses upgrade their store operations. This multidimensional event matrix provides exhibitors with a comprehensive value chain, ranging from technical exchanges to commercial empowerment.
- A specialized scalp‑health exhibition spearheading industry advancement and opening up a new trillion‑yuan blue‑ocean market.The expo has taken the lead in launching China’s first-ever specialized exhibition dedicated to scalp health, spotlighting cutting‑edge products, technologies, and franchise services related to hair nourishment, hair growth, hair transplantation, scalp care, and scalp therapy. Leading domestic and international brands—including Bilian Sheng, Jinbo Bio, Dafixin, and Pangce Medical—have actively participated, collectively showcasing over ten thousand new products and advanced technologies. At the Scalp Health Industry Conference, Tmall Global co‑hosted the authoritative release of the “White Paper on the Scalp Health Industry,” providing in‑depth insights into global consumer trends in scalp health and offering forward‑looking data and strategic guidance to the sector.






