China (Luzhou) International Liquor Expo Tickets

The China International Alcoholic Drinks Expo (CIADE), hosted by the China Alcoholic Drinks Association, focuses on “world-class spirits” and the “entire industry chain.” The event brings together Moutai, Wuliangye, and numerous internationally acclaimed brands, offering consumers the chance to sample baijiu, wine, whisky, and other distinguished Chinese and foreign spirits on-site, while providing a panoramic view of the entire lifecycle of alcoholic beverages—from production to consumption. Up

The Value of Participating in the Luzhou International Wine Expo

• The China (Luzhou) International Alcohol Beverage Expo (CIADE) is one of the highest‑profile and most influential industry events in China’s alcoholic beverage sector. Originating from the inaugural “Luzhou Famous Liquor Festival” in 1987, after four decades of development, it has been officially approved by the Ministry of Commerce as an international specialized trade fair and permanently based in Luzhou. Hosted by the China Alcoholic Beverages Association, the expo is widely recognized within the industry as a vital platform for global exchange and mutual learning, as well as a barometer for the development of China’s liquor sector, carrying the national mission of transitioning the brewing industry from “scale expansion” to “value enhancement.”
• The core value of participation lies in its platform attributes covering the entire industrial chain and its channel advantages for connecting global alcohol resources. The expo brings together the world’s six major categories of alcoholic beverages—baijiu, beer, wine, huangjiu, fruit wines, and spirits—spanning every stage of the value chain, from raw material supply and production brewing to equipment technology, packaging design, intellectual property protection, and marketing. Professional attendees include major national liquor brand distributors, brand operators, e‑commerce platforms, overseas buyers, and industry technical experts, providing exhibitors with a strategic window to directly engage with key decision‑makers in procurement.
• The expo establishes an international platform linking global markets, with its degree of internationalization steadily increasing. This year’s expo invited Thailand as the Guest of Honor, setting up a 500‑square‑meter Thai national pavilion, attracting nearly 50 guests from seven countries including Hungary and Australia, and drawing 50 renowned foreign liquor-producing regions and international buyers to participate. During the expo, more than 20 bilateral and multilateral economic and trade promotion events were held, fostering exchanges among different regional liquor industries worldwide and building two‑way bridges for Chinese enterprises seeking to expand into international markets and for overseas brands entering the Chinese market.
• The expo keeps pace with three major industry trends—digitalization, green practices, and internationalization—establishing a technological high ground through deep integration of industry, academia, research, and application. The expo features a dedicated digital‑intelligence innovation zone for the liquor industry, showcasing AI brewing, intelligent blending, anti‑counterfeiting traceability, and other all‑scenario applications. The “AI Winemaker” demonstrated by the Sichuan Liquor Group became a standout highlight, allowing consumers to input their preferred alcohol content, aroma, and style preferences via computer and generate personalized custom liquors in just one minute. Concurrently, the expo hosted over 50 professional events, including the China International Wine & Spirits Development Conference, the World Spirits Production Region High‑Quality Development Conference, the National Sommelier Competition, and the Qingzhuo Award selection for new liquor products, releasing the “China Liquor Industry 15th Five‑Year Plan Implementation Scheme (2026–2030)” to provide strategic guidance for industry development.
• For Chinese enterprises, this expo serves as a strategic gateway for expanding domestic and international markets, connecting with global resources, and showcasing brand strength. As the “City of Wine” in China, Luzhou boasts unique regional advantages characterized by “rich sauce and superior aroma.” During the expo, special events such as the Luzhou Laojiao Sealing Ceremony and the Langjiu Longma Distillery Promotion were held, driving the deep integration of wine tourism and wine culture. Immersive experience activities—including 3,000 jin of fine liquor available free on site and the “Wine Expo 40” participant recruitment campaign—created a new emotional consumption space defined by “free tasting, joyful drinking, discounted purchases, and entertaining experiences,” providing exhibitors with invaluable opportunities for direct dialogue with consumers. Through this platform, exhibitors can connect with core global procurement resources and seize early opportunities in the digital, green, and international transformations of the brewing industry.