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HOT22th
China Cixi Household Appliances Expo
CNAE
- Dates
- Show Hours:
- Highlights
- A regional specialized trade show for the home appliance industry focusing on product showcases channel expansion and the integration of domestic and international trade.
Exhibition Data
- 1/1
- Edition
- 30800㎡
- Exhibition area
- 479
- Exhibitors
- 25000
- Visitors
Ningbo Appliances Expo Details
- Industry:
- Appliances fairNingboAppliances Expo
- Organizer:
- People’s Government of Cixi City, China Household Electrical Appliances Commerce Association
- Venue:
- Address:
- No. 588, East Beisanhuan Road, Cixi City, Cixi, Zhejiang Province
Profile
The China Cixi Household Appliances Expo (CNAE) is co-hosted by the People’s Government of Cixi City, the China Household Electrical Appliances Commerce Association, the China Chamber of Commerce for Import & Export of Machinery and Electronic Products, the China Household Electrical Appliances Research Institute, the Taiwan Electrical and Electronic Manufacturers’ Association, and the Ningbo Chamber of Commerce of the China Council for the Promotion of International Trade.
This year’s expo is themed “Pursuing Quality Through Innovation, Expanding Channels with Creativity,” featuring an exhibition space of 30,800 square meters, bringing together 479 companies from around the globe and showcasing over 300 new products, jointly charting a new blueprint for high-quality development in the home appliance industry.
The China Cixi Household Appliances Expo (CNAE) has become a vital platform for driving the local home appliance industry forward. With 17 specialized events as its backbone, the expo achieves comprehensive coverage across product display, technological innovation, brand building, channel expansion, and ecosystem development, highlighting both the robust strength and innovative spirit of Cixi’s home appliance sector while providing practical guidance for the transformation and upgrading of the national home appliance industry under the guiding principle of “Pursuing Quality Through Innovation, Expanding Channels with Creativity.”
This edition introduces dedicated zones such as the Foreign Trade Premium Products China Tour Area, the Cross-Border Services Comprehensive Zone, and the Cixi Industrial Design and Productive Services Zone. Leveraging Cixi’s industrial strengths and global procurement advantages, these areas facilitate precise alignment between premium export products and domestic distribution channels, while also helping domestic enterprises expand into international markets, fostering efficient integration of domestic and foreign trade and mutual resource sharing, thus offering businesses a one-stop platform to enhance their competitiveness.
China Cixi Household Appliances Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.
Partial exhibitor directory and exhibitor list for China Cixi Household Appliances Expo: 桐乡市小老板特种塑料制品有限公司, 宁波世格电子科技有限公司, 珠海市科力通电器有限公司, 宁波博利隆复合材料科技有限公司, 温州品业电子科技有限公司, 宁波富达智能科技有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
Eight Key Reasons to Exhibit at the Cixi Home Appliance Expo
- Precise Global Trade Matching: Leveraging Cixi’s position as a core manufacturing hub within the Yangtze River Delta home appliance cluster, the expo brings together high-quality distributors from over 30 provinces and municipalities, along with cross-border e-commerce platforms, providing enterprises with an efficient pathway to expand both domestic and international markets.
- Comprehensive Promotion to Boost Product Transactions: Utilizing big data-driven precision targeting across platforms such as Douyin, WeChat Moments, and Toutiao, the expo employs a dual-track strategy of online ad placement and offline invitations, proactively delivering curated product offerings to qualified buyers and ensuring efficient connections between exhibitors and their target audiences.
- High-Impact Marketing Focused on Nurturing Best-Selling Products: Collaborating with specialized home appliance media to highlight and promote innovative products, helping companies achieve a leap from product innovation to full-fledged brand incubation.
- Design Empowerment to Overcome Fast-Moving Consumer Goods Bottlenecks: Showcasing outstanding works by industrial design firms nationwide, while promoting deep integration between design and technology through industrial design competitions, thereby accelerating the fast-moving consumer goods cycle in the home appliance sector.
- High-Profile Forums to Challenge Industry Conventions: Gathering industry leaders, academic experts, and media representatives to share insights on the latest business models, consumer trends, and pressing industry issues, offering authoritative guidance for strategic decision-making.
- Targeted Events to Break Through Channel Constraints: Coordinating nearly 20 e-commerce and new retail platforms—including Pinduoduo, Xiaohongshu, and Amazon—to establish a “channel matrix,” opening diversified sales channels and helping companies overcome traditional distribution limitations.
- End-to-End Supply Chain Integration to Enhance Product Value: Inviting over 2,000 Ningbo-based home appliance manufacturers to attend, deepening supply-side reforms throughout the industry chain, advancing digital manufacturing initiatives, and optimizing core supply chain competitiveness.
- Year-Round Industrial Service Ecosystem: Drawing on the expo’s accumulated digital resource pool to establish a permanent platform for supply-demand matching, ensuring that “the innovative momentum generated during the three-day event continues throughout the year.”
Range
- Local Cixi Brands: Bull, Fotile, YueLi, Vanguard, Feilong, Baogong, Handian, Yueda, Hengma, Zhuoli, Cixi Qiyuan Electrical Appliances, Langmu, Jianshi, San A Group, Xiangxin Technology, Ruika, Jiale, Tianxiang, Feihao Electrical Appliances, Aibote
- Nationally Renowned Home Appliances: Konka, Aucma, Wanlida, Rongshida, Cangzhou Youchuang, Guangdong Yida, Anhui Jimei, Xiaoqiao Technology, Yiyaotong
- Premium Export Products and Innovative Brands: Xiaoshi, Kadiya, Sanhe Cookware, Puning Technology, ECX Health Pot, Shangge Massage Device, Shanyi Home Furnishings, Meisuo Home Textiles, Derun, Puning Floor Cleaner, XinXinbao, Shangge, Pujing, Derun
- Smart Technology Brands: Rococo Design, Panqi Microelectronics, Zhaoyi Innovation, Xiaomi Ecosystem Enterprises
- Platform and Service Brands: Pinduoduo, Douyin, Alibaba International, Amazon, Xiaohongshu, Agricultural Bank, Rural Commercial Banks, ChicPoint, Focus Technology, Zhejiang Jialong Electronics, Zhejiang Yuxin Corrosion Control, Ningbo Jusheng Electrical Appliances, Yuyao Jiarong Electrical Appliances, Zhejiang Qili Electrical, Ningbo Xinyuan Electronics
Review
In March 2025, the 19th China Cixi Household Appliances Expo was successfully held under the theme “Pursuing Quality Through Innovation and Expanding Channels with Creativity,” marking a new phase in the transformation of Cixi’s home appliance industry. This edition set multiple records, with an exhibition area reaching 30,800 square meters for the first time, attracting 403 exhibiting companies and drawing 21,779 professional buyers.
A key innovation of the expo was the creation of a 150-square-meter Home Appliance Experience Center, which brought real-life settings—such as living rooms, kitchens, and outdoor spaces—into the exhibition hall, enabling buyers to immerse themselves in interconnected product experiences. This scenario-based presentation increased buyer dwell time by 40% and boosted collaboration rates by 25%, effectively guiding the industry’s shift from a single-product mindset toward holistic solutions.
Companies showcased groundbreaking innovative technologies. For example, YueLi Group, in collaboration with Huawei Smart Selection, launched a high-end electric shaver priced over RMB 500, which sold out quickly; meanwhile, Cixi Qiyuan Electrical Appliances introduced a smart voice-controlled fan developed through tens of millions of yuan in R&D. These examples demonstrate that Cixi’s home appliance sector is breaking through international brand barriers and reshaping market discourse through substantial investment in research and development.
To address the challenge of “having production capacity but lacking brand recognition,” the expo partnered with nearly 20 platforms, including Amazon and Alibaba International, to build a comprehensive “channel matrix.” During the event, an independent website targeting the Middle Eastern market was unveiled, and the share of cross-border buyers rose to 18%. At the same time, by expanding domestic sales channels, premium export products were introduced into the Chinese market, achieving a balanced approach that strengthens both domestic and international markets.
The Cixi Home Appliance Expo was not only a successful collective roadshow for Cixi’s home appliance industry but also, through its immersive experiential displays, cutting-edge technological breakthroughs, and global channel networks, outlined a clear path for the industry to shed its “world factory” label and accelerate its transformation into a “brand innovation hub.”
CNAE Exhibitior List
China Cixi Household Appliances Expo Range
Is my product suitable?Home Appliances (Two Seasons)
Water-Related Home Appliances
Kitchen Appliances
General Household Appliances
Personal Care Appliances
Booth Sales
PeachGold-Medal PM
3 Years Booth Sales
2027 Ningbo Appliances Ticket Sales
Mr. HanGold-Medal PM
3 Years Booth Sales
Ningbo Appliances Venue
Ningbo Appliances Booth Price
Process
- 1.Submit the business license of the company
- 2.Submit product picture and name
- 3.Receive exhibition presentation documents and booth drawings
- 4.Submit booth application form/Sign booth contract
- 5.Pay the contract booth deposit
- 6.Prepare for exhibition