Linyi Sugar and Alcohol Products Trade Fair – Linyi Sugar and Alcohol Fair

The Linyi Sugar and Alcohol Products Fair of China (hereinafter referred to as the Linyi Sugar and Alcohol Fair) leverages Shandong’s robust market advantages and solid industrial foundation. Through years of cultivation and development, the fair has continuously expanded its scope, grown in scale, attracted an increasing number of exhibitors and visitors, and enhanced its influence, earning widespread recognition and acclaim from exhibiting companies, sales agents (platforms), consumer groups, and industry professionals. It serves as a premier platform for brands to showcase their identities, a strategic gateway for capturing business opportunities, and the preferred choice for enterprises seeking to enter new markets. Moreover, it is an indispensable venue for distributors, wholesalers, and channel partners to select products and stock up on inventory.

Shandong Province is a major coastal economic powerhouse, ranking third nationwide in total economic output and among the strongest provinces in China. Located in southeastern Shandong, Linyi City is designated by the State Council as the central city of the southeastern Shandong region. With a population of approximately 12 million, it is both the largest city in Shandong in terms of area and population. Linyi ranks among China’s top 100 cities by GDP and boasts the country’s largest wholesale base for small commodities. It has been honored with titles such as “China’s Famous Market City,” “China’s Logistics Capital,” “China’s Famous Commercial City,” “China’s Food Capital,” and “One of China’s Top Ten Cities with the Greatest Investment Value.”

Linyi is home to the nation’s largest cluster of commodity wholesale markets, with over 101 large-scale specialized wholesale markets within the urban area. Each day, more than 300,000 out-of-town merchants visit to negotiate and make purchases. Additionally, Linyi stands as one of China’s most important production bases, consumption hubs, and distribution centers for alcoholic beverages, food products, and fast-moving consumer goods. As the largest distribution and logistics hub for the sugar, alcohol, and convenience-food sectors in northern China, Linyi offers immense market potential and has become a strategic destination where beverage and food companies from across the country are actively establishing a foothold.

“He who controls Linyi controls Shandong”—the Linyi market has become a critical bridgehead for beverage, food, and FMCG companies nationwide seeking to tap into the Shandong market and expand into northern China. The Linyi Sugar and Alcohol Fair warmly welcomes domestic and international visitors to attend, explore, and engage in business cooperation.

Linyi Sugar and Alcohol Products Trade Fair – Linyi Sugar and Alcohol Fair tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.