Bangkok Beauty Expo, Thailand

The COSMOPROF CBE ASEAN Beauty Exhibition in Bangkok, Thailand is one of the flagship events under the globally renowned Cosmoprof brand portfolio; it ranks as the world’s premier beauty trade show, boasting a long-standing legacy and outstanding prestige. In the beauty and haircare sectors, it has become one of the most closely watched and pivotal industry events worldwide, with growing attention now also directed toward the spa and wellness segment.

Driven by robust consumer demand and strong economic growth, the ASEAN region has emerged as a key engine propelling the global cosmetics market—a trend vividly reflected at COSMOPROF CBE. This edition attracted 16,636 industry professionals from 59 countries and regions, with international buyer participation surging by 28%. Notably, attendance from major Asian markets—including China, the Philippines, South Korea, India, and Japan—experienced significant increases, underscoring the event’s rising reputation and standing as a leading platform for trendsetting and product launches across ASEAN nations.

Exhibitors showcased their latest innovations, enabling importers, retailers, distributors, and brand owners to explore emerging trends—from raw materials to finished products. Throughout the COSMOPROF CBE ASEAN, a series of educational programs and trend‑setting initiatives were held, including the prestigious World Spa & Wellness Congress, the Cosmotalks seminar series, and the CosmoOnstage stage‑side beauty demonstrations, all of which received widespread acclaim. Renowned international experts convened to address the sector’s most pressing challenges and opportunities, sharing invaluable insights with over 500 stakeholders.

Across all segments, the COSMOPROF CBE ASEAN delivered exceptional results, capturing the key trends and categories shaping the beauty industry in the ASEAN region. Medical aesthetics and beauty supplements took center stage, reflecting cutting‑edge regional preferences, while a range of special initiatives—such as “Made in Thailand Cosmetics” and “Thai Premium Brands”—highlighted exhibitors’ outstanding offerings.

Bangkok Beauty Expo, Thailand tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Bangkok Beauty Expo, Thailand: Coptis Software Solutions, GAMA S.r.l., AB COSM SRL a Socio Unico, Cosmetex Roland Co., Ltd, Guangzhou Finspot Glass Co., Ltd, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of COSMOPROF CBE ASEAN in Bangkok, Thailand

• The Largest and Most Internationally Influential B2B Beauty Trade Event in ASEAN: COSMOPROF CBE ASEAN is co‑organized by Italy’s BolognaFiere Group, Informa Markets, and Shanghai Baiwen Exhibition Co., Ltd. It represents the strategic synergy between Cosmoprof—the world’s leading beauty trade show—and CBE China Beauty Expo, Asia’s largest beauty exhibition. Since its inception in 2022, the event has become a powerful catalyst for the rapid growth of the ASEAN beauty market, widely recognized as a key indicator of Southeast Asia’s beauty industry development and a central gateway for global beauty brands seeking to enter the ASEAN market.
• A One‑Stop Showcase Covering the Entire Industry Chain: The exhibition encompasses every segment of the beauty value chain, including cosmetics, skincare, personal care products, fragrances, hair and nail care items, spa and salon supplies, herbal skincare, natural and organic products, nutritional supplements, OEM/ODM services, machinery and production equipment, raw materials and testing, as well as packaging and printing. From supply‑chain solutions to finished brand products, and from traditional beauty to medical aesthetics, exhibitors can seamlessly connect—from technology demonstrations and brand exposure to business negotiations—within a single platform.
• Precision Matching with Key Buyers and Decision‑Makers Across ASEAN and Globally: In 2025, the event will attract over 650 exhibiting companies from 21 countries and regions, drawing more than 23,000 professional visitors—an increase of 20% year over year in attendance and 22% in international participation. Attendees span key ASEAN and Asia‑Pacific markets, including Thailand, China, India, the Philippines, South Korea, Myanmar, Singapore, Malaysia, and others. Additionally, the fair will host over 540 high‑caliber invited buyers from Thailand, ASEAN, the Asia‑Pacific region, Europe, and the Americas, providing exhibitors with a highly targeted and efficient platform for business matchmaking.
• Unique Value for Chinese Enterprises—A Strategic Engine for Expanding Brands into Southeast Asia: The ASEAN beauty market was valued at approximately USD 34 billion in 2024, with an anticipated average annual growth rate of 16% from 2024 to 2028. As China’s “Beauty Capital,” Oriental Beauty Valley, brings flagship brands such as Naturie, Jun Xiaobao, and Guyu to the stage, it embarks on its inaugural overseas expansion journey under the banner of a “full‑chain ecosystem platform.” By leveraging both domestic and international resources, the exhibition serves as an ideal springboard for Chinese beauty brands entering the Southeast Asian market.
• A Vanguard for Technological Innovation and Industry Trends: At the show, AI‑driven skincare technologies, cutting‑edge sun protection innovations, clean beauty formulations, plant‑derived exosome active ingredients, and 3D‑printed skin‑testing techniques have emerged as major highlights. The product lineup ranges from advanced beauty devices to time‑honored herbal remedies, vividly illustrating the unique ASEAN beauty market’s ethos of blending tradition with modernity.
• In‑Depth Connections Through High‑Profile Forums and Industry Resources: Concurrent with the exhibition, the CosmoTalks industry forum convenes leading global trend‑forecasting institutions—including Future Snoops, BEAUTYSTREAMS, and MINTEL—as well as authoritative industry bodies such as the ASEAN Cosmetic Association. Topics cover critical issues like beauty trends, brand strategies, sustainable development, and market access within ASEAN. Simultaneously, the event hosts the Spa & Wellness Industry Conference and the CosmoOnstage beauty demonstration series, offering exhibitors multifaceted industry insights and collaborative opportunities.
• Thailand’s Geographical and Industrial Advantages: Thailand stands as the manufacturing hub for cosmetics in ASEAN, boasting robust local demand and a fully integrated industrial ecosystem. The Thai personal care and beauty market is projected to reach USD 7.1 billion by 2025, with an expected compound annual growth rate of 4.6% from 2025 to 2030. The venue, Queen Sirikit National Convention Center (QSNCC), is located in Bangkok’s prime commercial district and ranks among Southeast Asia’s most advanced exhibition facilities. Moreover, the Thai government’s “Thailand 4.0” initiative provides strong support for the beauty and wellness industries, further enhancing the strategic significance of this event.

Notable exhibitors

• International Exhibitors (National Pavilions): Italian Pavilion (including AB COSM SRL a Socio Unico, among others), Korean Pavilion (including ADWIN KOREA, A R & G Co., Ltd., among others), Chinese Pavilion (including A&H International Cosmetics Co., Ltd., among others), Taiwan Pavilion, Thai Pavilion (including 2NK AGENCY COMPANY LIMITED, 999 LABS CREATIVE CO., LTD., A & C COSMETICS CO., LTD., A USA CO., LTD., among others), Japanese Pavilion (including ACHIEVE Co., Ltd., among others)
• Chinese Exhibitors (Oriental Beauty Valley Pavilion): CHANDO, Jun Xiaobao, Guyu, Tingyan, Ximu, Shanghai Yineng/Yingcai Biotechnology, CTIBIOTECH, Oriental Beauty Valley Functional Plant Ingredient Research Center
• Well-Known Thai Beauty Brands: Cathy Doll (under Karmart), Browit, Gentle Colors (under Mizuhada), Plantnery, Acca by Dr. DSP, Hair It by Saypan, Mistine, Lamaii, Ithai, McJabrial
• International Trend-Setting Institutions and Industry Organizations: Future Snoops, BEAUTYSTREAMS, MINTEL, ASEAN Cosmetic Association (ACA), SGS, Thai SPA Association