Cosmoprof North America, Las Vegas, USA

Cosmoprof North America (CPNA), first held in 1904, is the leading business-to-business beauty trade show in the Americas. Renowned for its dynamic growth and distinctive program, the event provides an unparalleled platform for the entire beauty industry to connect, forge new relationships, and foster collaboration. By introducing groundbreaking technologies, product innovations, and emerging manufacturing, packaging, and distribution channels, CPNA has become the premier launchpad for emerging beauty brands.

As a pivotal commercial platform for entering the U.S. beauty market, this edition of the show brought together beauty brands, retailers, manufacturers, and supply-chain partners from around the globe, showcasing over 950 exhibitors and attracting more than 26,500 professional visitors from 88 countries and regions, thereby offering a comprehensive view of the beauty industry’s complete ecosystem—from raw materials and packaging to production and end‑product offerings.

This year’s Las Vegas Beauty Show spans multiple core segments of the beauty industry, including skincare, color cosmetics & fragrances, hair care, nail care, and a dedicated beauty supply chain zone. Covering everything from innovative formulations and functional ingredients to smart packaging and finished‑product brands, the exhibition highlights the latest advancements across the beauty value chain. In addition, national pavilions from China, the Dominican Republic, and South Korea were established, providing international brands with expanded opportunities for visibility and networking in the U.S. market.

Concurrent with the show, the Cosmoprof & Cosmopack North America Awards recognized numerous groundbreaking innovations spanning fragrances, skincare and body care, hair care products, color cosmetics and nail care, formulation breakthroughs, as well as packaging design and materials—demonstrating the global beauty industry’s swift responsiveness to technological advances, evolving consumer preferences, and shifting market demands.

The global beauty industry will once again converge to explore the next phase of market growth and innovation. Cosmoprof North America not only showcases cutting-edge trends shaping the future of beauty but also reinforces its role as a vital bridge connecting international brands with the U.S. market.

Cosmoprof North America, Las Vegas, USA tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Cosmoprof North America, Las Vegas, USA: ORCHID NAILS SPA INC, ESSENCE LABS INC, Codi N Codi, Inc., HONEY'S NAIL SECRET, CNP Life Science, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of Cosmoprof North America

• Cosmoprof North America is the largest and most influential B2B beauty trade event in the Americas, part of the world’s leading Cosmoprof beauty network, and widely regarded as a global benchmark for the beauty industry. First held in 1904, the show boasts over a century of industry expertise and ranks alongside the Cosmoprof Bologna and Asia‑Pacific Beauty Shows as one of the world’s premier beauty exhibitions.
• The core value of participation lies in its role as a highly targeted platform connecting exhibitors with North America’s $90 billion beauty consumer market. The United States is the second-largest beauty market globally, with annual sales exceeding $300 billion, while China stands among the world’s largest beauty markets, generating more than RMB 400 billion annually. As the leading B2B beauty show in the Americas, CPNA provides Chinese companies with a strategic gateway to engage with top-tier North American retailers, distributors, and brand owners. Each year, the event attracts over 1,500 exhibitors from more than 50 countries and regions, drawing over 45,000 professional visitors, 82% of whom are decision‑makers such as retail purchasing directors and brand R&D leaders.
• The exhibition has established a one‑stop commercial platform covering the entire beauty industry value chain. Divided into two main sections—Cosmoprof (finished products) and Cosmopack (supply chain)—the show encompasses all facets of the industry, including beauty care products, hair care items, packaging materials, raw ingredients, and accessories. From international giants like Estée Lauder, Clinique, and Revlon to over 500 emerging North American brands, as well as leading Chinese enterprises across the beauty supply chain, the event offers exhibitors unparalleled opportunities to connect with top retailers such as Costco, Macy’s, and Sephora, with more than 70% of buyers arriving with clearly defined procurement budgets.
• The show aligns with three major trends—AI‑driven beauty, sustainable packaging, and clean‑efficacy skincare—creating a hub for showcasing cutting‑edge innovations. For the 2025 edition, a dedicated AI‑beauty equipment zone will feature AI‑based skin‑type analyzers, smart beauty devices, and other advanced technologies, attracting a 38% year‑over‑year increase in visitor interest. Additionally, eight specialized zones—including Clean‑Efficacy Skincare, Color & Fragrance Innovation, and Emotion‑Driven Luxury Care—have been curated to precisely meet North American consumers’ growing demand for ingredient transparency, gentle yet effective formulations, and environmentally sustainable solutions.
• Complementary high‑level events held concurrently further strengthen the exhibition’s position as an industry powerhouse, fostering deep integration among academia, research, industry, and end‑users. Activities such as the CosmoTalks expert forum, CosmoTrends trend presentations, and the Entrepreneur Academy provide insights into前沿 topics like AI‑driven beauty, cellular anti‑aging, and sustainable packaging, in collaboration with the authoritative BEAUTYSTREAMS organization. A dedicated FDA Compliance Zone also helps exhibitors navigate potential market‑entry risks related to banned ingredients and labeling non‑compliance, offering end‑to‑end support—from trend analysis to regulatory compliance implementation.
• For Chinese enterprises, this exhibition serves as a strategic gateway to penetrate the North American market, connect with global resources, and expand their brands internationally. A dedicated China Pavilion offers bilingual translation services, FDA compliance consulting, English label optimization, and precision matchmaking, leveraging the My Match AI‑powered pairing tool to facilitate connections with top North American buyers. At the last edition, the Chinese delegation numbered 120 companies, securing numerous cooperation agreements thanks to cost‑effectiveness and technological innovation. With Chinese and U.S. beauty industries increasingly intertwined, CPNA has become an invaluable springboard for Chinese firms seeking entry into North America’s premium market segment.

Notable exhibitors

• Global Leading Brands: Estée Lauder, Clinique, Revlon, L’Oréal, Procter & Gamble, Unilever
• Professional Beauty Devices and Tools Brands: Annie International (Hot & Hotter Ceramic Turbo 3000 Hair Dryer, 3-in-1 Ceramic Styling Comb), GESKE (German‑technology beauty devices, microcurrent equipment, sonic hot/cold mask devices), Centellian24 (PDRN‑based skincare), OKAY Pure Naturals
• Makeup and Skincare Brands: Jason Wu Beauty, ella+mila, Dear Dahlia, Project Reef, Brandefy, Footlogix, Clean Skin Club, ATTITUDE, Forgotten Skincare, Townley Cosmetics, AVYA Skincare, Neon Hippie (mushroom‑based skincare), Lash Therapy Australia
• Hair Care and Styling Brands: Nicky Clarke (AirStyle PRO Hair Dryer), Mr. Durag (Wave Maxx Silky Satin Hair Wrap), PrimeX (Men’s Precision Grooming), Ms. Remi (Everyday Wigs for Fashion)
• Nail Art and Accessories Brands: Joy Round Squishy Beads (decorative beads), Annie Effortless Detanglers (detangling combs)
• International Pavilion and Regional Brands: Korean Beauty Zone (leading K‑Beauty brands), Brazilian Pavilion, Chinese Pavilion, French Pavilion, Italian Pavilion, German Pavilion, Spanish Pavilion, Turkish Pavilion, Colombian Pavilion, Dominican Pavilion
• Supply Chain and Packaging Brands: Cosmopack Supply Chain Exhibition Area featuring companies spanning formulation R&D, packaging innovation, OEM/ODM services, and more