Beijing Food & Beverage Chain Franchise Exhibition Tickets

The Beijing Food & Beverage Chain Franchise Exhibition (CRFE) is among the most influential chain franchise expos in North China, bringing together numerous well-known domestic and international chain brands and providing an efficient, professional platform for networking and business collaboration between established chains and aspiring entrepreneurs. As China’s capital, Beijing benefits from exceptional geographic advantages and abundant consumer resources, ensuring the event’s success. The ex

The Value of Participating in the Beijing Chain Restaurant Franchise Exhibition (CRFE)

• A Benchmark Event for the North China Restaurant Franchise Sector: Hosted by Beijing Zhongzhan Huabo Exhibition Service Co., Ltd., HuanYu CanChuang Exhibition Group, and other organizations, the Beijing Chain Restaurant Franchise Exhibition (CRFE) has been successfully held for multiple editions since its inception. It stands as one of the largest and most influential specialized exhibitions for restaurant franchising in North China. Focusing on brand recruitment, franchise opportunities, and entrepreneurial investment, the event is widely recognized within the industry as the “leading indicator” of the northern Chinese restaurant franchise market and the “first stop” for entrepreneurs seeking suitable brands.
• A One-Stop Platform Covering All Business Segments: The exhibition encompasses the entire value chain, including traditional Chinese dining, fast food and snacks, hot pot and barbecue, Western cuisine, Japanese dishes, tea and coffee, baked goods and desserts, specialty foods, restaurant supply chains, and digital services. From individual franchise applications to regional agency arrangements, from dine-in models to dual-drive systems combining dine-in and takeout, and from conventional dining to new retail integration, participating brands can complete comprehensive business activities here—ranging from brand showcases and franchise recruitment to supply-chain coordination.
• Precise Access to Tens of Thousands of Entrepreneurial Investors: The previous edition attracted tens of thousands of professional visitors from Beijing, Tianjin, Hebei, Shandong, Shanxi, Inner Mongolia, Liaoning, and other provinces and municipalities across China. Over 90% of these attendees were entrepreneurs, franchisees, multi-brand investors, or overseas investors—all demonstrating clear investment intentions. Exhibiting brands can directly engage with this highly targeted audience, characterized by strong franchise aspirations and solid financial resources, thereby achieving efficient brand exposure, conversion of interest into actual investments, and channel expansion.
• Unique Value for Brands—An Engine for Expanding into the North China Market: As China’s political, cultural, technological, and international hub, Beijing also serves as the largest consumer market in northern China. The CRFE is the preferred platform for restaurant brands entering Beijing and the broader North China market. During the exhibition, brand roadshows and franchise policy launch events provide exceptional opportunities for brands to showcase their strengths, clarify franchise terms, and address investor inquiries face-to-face. Many well-known brands have even exceeded their annual store-opening targets through participation in the CRFE.
• Unique Value for Investors—A One-Stop Guide to Product Selection and Risk Avoidance: For restaurant entrepreneurs, the CRFE offers a safe environment for “investigate first, decide later.” Visitors can personally experience brand products and services on-site, engage in direct conversations with brand founders, gain deep insights into franchise policies, cost-benefit analyses, and headquarter support systems, and learn practical methodologies from industry experts through concurrent forums—effectively avoiding the pitfalls of hasty franchise decisions.
• A Strategic High Ground for Authoritative Forums and Industry Trends: Concurrent with the exhibition, the China Restaurant Chain Franchise Summit, a Digitalization Forum for the Catering Industry, a Takeout Operations Workshop, and various brand recruitment roadshows are held, inviting leading figures from the catering sector, operators of ten-thousand-store brands, executives from takeout platforms, and capital investors to share real-world experiences. Topics cover critical areas such as franchise system design, single-store profitability models, takeout operation techniques, private-domain traffic management, and supply-chain governance, providing participating companies and investors with a strategic window for gaining profound insights into industry trends.
• Beijing’s Capital Location and Media Advantages: As the national capital, Beijing boasts the densest media resources and highest level of commercial attention nationwide. During the exhibition, dozens of mainstream media outlets, industry-specific publications, and culinary KOLs with millions of followers provide extensive coverage, granting exhibiting brands far greater brand visibility than typical trade shows. Leveraging Beijing’s strategic position as a national hub, the CRFE’s brand influence extends beyond the capital to Northeast China, North China, East China, and even the entire country.