The China Yiwu Stationery & Gifts Exhibition (CYSGE), guided by the principles of ‘innovative thinking, resource integration, collaborative development, and win‑win cooperation,’ spans an exhibition area of 75,000 square meters and features 3,500 international standard booths, hosting 792 prominent domestic and international enterprises. This edition welcomed 102,000 buyers, with total transactions reaching RMB 925 million. During the event, additional activities were held, including the Nationa
The Value of Participating in the Yiwu Stationery & Gifts Exhibition (CYSGE)
- A leading, trade‑oriented professional event in the Asia-Pacific region: Since its inception in 2017, the China Yiwu Stationery & Gifts Exhibition (CYSGE) has been held multiple times, establishing itself as one of the most influential and commercially effective specialized exhibitions in China’s stationery and gift sector. Anchored by Yiwu’s advantages as the “Global Capital of Small Commodities” and supported by the logistics corridor of the Yiwu–Europe Railway, the exhibition adopts the guiding principles of “innovative thinking and resource integration,” earning recognition within the industry as a benchmark for the Asia-Pacific stationery and gifts sector and a central platform for integrating domestic and international trade.
- A one‑stop procurement platform covering all product categories: The exhibition encompasses writing instruments, office supplies, student stationery, art supplies, paper products, cultural‑creative goods, gift items, festive products, sporting goods, educational tools, office equipment, packaging materials, and more. From traditional stationery to trendy cultural creations, from practical office essentials to fashionable gifts, and from best‑selling domestic products to premium export items, exhibitors can complete end‑to‑end connections—from product display and brand exposure to commercial negotiations—within a single venue.
- Precise alignment between global buyers and domestic/international trade channels: The previous edition attracted tens of thousands of professional buyers from over 100 countries worldwide, including overseas wholesalers, importers, large supermarket buyers (such as Walmart and Carrefour), e‑commerce platform sellers (including Amazon, Temu, TikTok Shop, etc.), domestic wholesale traders, gift companies, and centralized procurement officers from enterprises and institutions. Exhibitors can directly engage with global buyers who have concrete purchasing intentions, achieving efficient order conversion and channel expansion.
- Unique value for Chinese enterprises—the “front store, back factory” model as a global sales springboard: As the world’s largest hub for small‑commodity distribution, Yiwu boasts over 70,000 shops and more than two million product varieties. By leveraging Yiwu’s “front store, back factory” industrial model, the CYSGE provides Chinese stationery and gift companies with a dual customer‑acquisition pathway: exhibition showcases combined with permanent market presence. Exhibiting firms not only connect with domestic and international buyers during the event but also benefit from Yiwu International Trade City’s permanent sales windows, enabling 365‑day, round‑the‑clock order reception. Additionally, the Global Stationery & Gifts Procurement Matchmaking Conference held during the exhibition offers invaluable opportunities for face‑to‑face negotiations with major overseas buyers.
- Unique value for international buyers—a one‑stop global stationery and gifts procurement center: For overseas buyers, the CYSGE represents the preferred gateway into the Chinese market, facilitating supply chain integration and streamlined procurement. The exhibition brings together top-tier factories and brands from China’s stationery and gift production belt (including Zhejiang, Guangdong, Jiangsu, Fujian, Shandong, etc.), offering products with excellent cost‑performance, comprehensive variety, and flexible minimum order quantities. Furthermore, the exhibition features a “Cross‑Border E‑Commerce Product Selection Zone,” providing Amazon, Temu, TikTok Shop, and other platform sellers with services for developing hit products and coordinating supply chains.
- A premier launchpad for cultural‑creative and IP‑collaborated new products: With Generation Z emerging as the primary consumer group, “cultural‑creative stationery” and “IP‑collaborated products” have become the industry’s fastest‑growing segments. The exhibition has established a “Cultural‑Creative and IP Licensing Zone,” showcasing popular categories such as museum‑inspired cultural products, national‑trend stationery, anime‑related merchandise, planners, and stress‑relief stationery. Numerous well‑known IP rights holders (including Disney, Sanrio, and Palace Museum Stationery) use the exhibition to identify authorized partners in the stationery and gifts sector, allowing exhibitors to secure valuable IP licensing resources and enhance product added value and brand premium.
- A foundational factory base for cross‑border e‑commerce and livestream product selection: In response to the global trend toward digital trade, the exhibition has created a “Cross‑Border E‑Commerce Product Selection Zone,” inviting official teams from Amazon, Temu, TikTok Shop, AliExpress, Shopee, Lazada, and other platforms to conduct on‑site recruitment, providing cross‑border sellers with direct access to source factories. As a pioneering zone within China’s National Cross‑Border E‑Commerce Comprehensive Pilot Program, Yiwu benefits from a mature cross‑border logistics and payment ecosystem, enabling exhibitors to seize early opportunities in the B2B2C business model.
- Yiwu’s locational and commercial advantages: Yiwu stands as the world’s largest hub for small‑commodity distribution and a key node along the Belt and Road Initiative. The Yiwu–Europe Railway now connects to European countries such as Spain, Germany, France, and Poland, while Yiwu Airport operates numerous international cargo routes. Leveraging Yiwu’s global trade network and highly efficient logistics system, the CYSGE offers exhibitors convenient conditions for “ordering at the exhibition, fast shipping, and global delivery.”