Hefei Yangtze River Delta Food and Beverage Channel Innovation Exhibition

The national strategy for the integrated development of the Yangtze River Delta continues to deepen, unleashing the full potential of regional consumption upgrades. As a core pillar of everyday consumer spending, the food and beverage industry is now poised to seize new opportunities driven by channel restructuring, brand enhancement, and synergistic integration of production and sales. To break down barriers across the entire food and beverage value chain in the Yangtze River Delta, consolidate high-quality supplier resources, connect with omnichannel buyers, and help companies achieve efficient investor attraction, brand expansion, and deep market penetration, FCIE·2026 Yangtze River Delta Food & Beverage Channel Innovation Exhibition (Hefei) has been officially scheduled for November 2026 at the Hefei Binhu International Convention and Exhibition Center.

This exhibition is anchored by the core mission of “Connecting High-Quality Supply, Empowering Channel Innovation, and Revitalizing Regional Consumption,” with “Channel Innovation—Pooling Strengths for Win-Win Outcomes” as its central theme. Leveraging Hefei’s strategic position as a transportation hub, it extends its reach across the Yangtze River Delta region and integrates into the nationwide commercial network, creating a premier professional event for the food and beverage industry that combines brand showcases, new-product launches, business negotiations, channel matchmaking, and industry exchanges. The organizing committee cordially invites your company to participate, seize opportunities in the trillion-yuan consumer market, and jointly foster a new ecosystem of high-quality industry development.

Exhibition Positioning:The premier platform for omni-channel connectivity in the Yangtze River Delta food and beverage sector, the core hub for new-product launches in East China, and a benchmark event for industry resource integration. Focusing on channel transformation, it has established an integrated professional platform encompassing “exhibition + forum + channel matchmaking + new-product launches,” helping enterprises seamlessly connect the entire value chain from “brand → distributor → point of sale → consumer.”

Exhibition Background

The Yangtze River Delta region (comprising Shanghai, Jiangsu, Zhejiang, and Anhui) stands as one of China’s most economically dynamic and consumption‑driven areas. With a food and beverage industry exceeding RMB 1 trillion in size, it hosts over 30% of the nation’s food and beverage manufacturers and more than 40% of its premium channel distributors, making it a pivotal strategic hub for national brand deployment. At present, the food and beverage sector is at a critical juncture marked by profound channel transformation: traditional offline channels are undergoing iterative upgrades, while emerging channels such as livestream e‑commerce, community group buying, and private‑domain traffic are rapidly gaining prominence. Consequently, the alignment between brands and distribution channels, coupled with innovation, has become the core competitive edge enabling companies to capture market share.

Meanwhile, the Yangtze River Delta region is witnessing a clear trend of consumption upgrading, with consumers’ demand for healthy, high-quality, and distinctive food and beverage products steadily increasing. At the same time, channel partners are increasingly eager to secure premium supply, making precise alignment between supply and demand a pressing challenge for the industry. To address the challenges of channel innovation, connect high-quality supply and demand resources, and foster synergistic development of the food and beverage sector in the Yangtze River Delta, this exhibition has been specially organized to establish a professional platform that brings together brands, distribution channels, and service providers, thereby supporting the industry’s move toward high-quality growth.

Core Values

This exhibition focuses on the key pain points facing the food and beverage industry, forging deep connections with six core distribution channels—traditional retail, supermarket chains, e‑commerce livestreaming, community group buying, specialized catering channels, and gift‑group purchasing—to achieve precise matching between manufacturers and buyers, seamless alignment of products with market demand, and mutual empowerment between brands and distribution networks. Leveraging the Yangtze River Delta’s vast consumer base, well‑developed commercial logistics system, dense network of distributors, and robust purchasing power, the event offers exhibitors a one‑stop customer‑acquisition solution, complemented by authoritative industry endorsements, comprehensive cross‑channel exposure, personalized procurement matchmaking, and dedicated brand‑promotion sessions—delivering true value through “one participation, coverage across East China, and year‑round sales.” 

Exhibition Advantages

This year’s exhibition is being held in Hefei, leveraging the strategic advantages of the Yangtze River Delta core region and combining them with Anhui Province’s unique industrial and transportation strengths, thereby providing robust support for the event’s success and maximizing exhibitors’ returns. Its key competitive advantages are particularly evident:

Geographic Advantages: As a sub-center city within the Yangtze River Delta metropolitan area, Hefei occupies a pivotal geographical position at the intersection of Shanghai, Jiangsu, Zhejiang, and Anhui. It lies within a three-hour travel radius of major cities such as Shanghai, Nanjing, Hangzhou, and Wuhan, serving a consumer base of 400 million across the Yangtze River Delta. Consequently, it serves as a strategic hub for food and beverage brands seeking to expand into Eastern China and establish a nationwide presence.

Industry Foundation and Advantages: The Yangtze River Delta region boasts a deep-rooted food and beverage industry. Anhui Province is home to a host of leading enterprises, including Gujing Gongjiu, Yingjia Gongjiu, Kouzijiao, Three Squirrels, Qiaqia Food, Zhenxin Food, Lejinji Food, Tongfu Group, and many others. At the same time, it hosts numerous small and medium-sized specialized businesses, creating a fully integrated industrial chain that provides abundant exhibitor resources and robust industry support for the event.

Channel Resource Advantages: Anhui Province and the Yangtze River Delta region boast a well-established channel network that spans provincial, municipal, and county-level distributors, agents, and wholesalers. This network seamlessly integrates with renowned supermarket chains and restaurant franchises such as Hema, Yonghui, RT-Mart, Suguo, Laoxiangji, and Mixue Ice Cream & Tea. Meanwhile, emerging channels are thriving, with a concentration of livestreaming e-commerce platforms and community group-buying enterprises, providing exhibiting companies with diversified access to distribution channels.

Policy Support Advantages: Hefei and various cities across the Yangtze River Delta place great emphasis on developing the food and beverage industry, introducing multiple supportive policies to foster synergistic growth between exhibition economies and related industries. This event will benefit from policy backing from local commerce bureaus and industry associations, thereby facilitating exhibitor recruitment, audience outreach, and the successful execution of concurrent activities.

Team-driven advantages: We boast a dedicated team with over 10 years of deep expertise in the beverage and food industries as well as the exhibition and convention sector. Backed by extensive industry resources and proven event-management experience, our team provides comprehensive professional support throughout the entire process—ranging from trade show marketing and lead generation to on-site execution and exhibitor services—ensuring high-quality events and tangible outcomes for participants.

Convenient Transportation: Hefei is well-served by key transport hubs, including Hefei Xinqiao International Airport, Hefei Railway Station, Hefei South Railway Station, and Hefei West Railway Station. High-speed rail and air travel provide direct connections to major cities across China. The Binhu International Convention and Exhibition Center is conveniently located near subway lines and expressways, ensuring easy access for exhibitors and visitors alike.

Exhibition Highlights

Efficient channel matchmaking addresses key challenges in business development: Targeted invitations are extended to over 10,000 high-quality distributors across the Yangtze River Delta and nationwide, including provincial, municipal, and county-level dealers, agents, and wholesalers. In collaboration with more than 200 supermarket and restaurant chain procurement teams—such as Hema, Yonghui, RT-Mart, Suguo, Laoxiangji, and Mixue Ice Cream—the event facilitates on-site direct sourcing. By proactively gathering supply-and-demand insights and organizing “one-on-one” buyer–seller matchmaking sessions, it effectively aligns exhibitors’ offerings with buyers’ needs, reducing customer-acquisition costs and enhancing overall investment attraction efficiency.

Empowering innovation to address industry challenges: The Yangtze River Delta Food and Beverage Channel Innovation Development Conference was held, bringing together industry experts, leading channel partners, and senior executives from benchmark enterprises to share practical insights. The event focused on key topics such as “transformation of traditional channels, deployment of emerging channels, integration of online and offline operations, and digital upgrading of distribution networks,” providing businesses with actionable channel‑innovation strategies. It also analyzed regional market trends, shifts in channel dynamics, and evolving consumer demands, offering valuable guidance for strategic decision‑making.

Efficient transaction conversion and enhanced exhibition effectiveness: Establish dedicated zones for launching channel-specific bestsellers, helping companies debut new products, gauge market feedback, and boost brand visibility; host channel investment‑attraction signing ceremonies to enable participating enterprises to secure agreements and gain concentrated exposure, thereby amplifying brand influence; complement these initiatives with “Regional Product Promotion Sessions” and “Brand Presentation Forums,” providing businesses with diversified platforms for showcasing and promoting their offerings, thus maximizing transaction‑conversion efficiency.

Regional industrial synergy to invigorate the local market: A “Yangtze River Delta Specialty Production Zone Pavilion” is planned to showcase geographical indication products, time-honored brands, and regionally distinctive food and beverage offerings from Shanghai, Jiangsu, Zhejiang, and Anhui, thereby fostering coordinated industrial development across the region. In collaboration with business associations and industrial parks throughout the Yangtze River Delta, the event will organize corporate delegations for exhibitors and visitor groups for attendees, helping local brands expand beyond their home regions and reach national markets, while also attracting high-quality external brands to enter the Yangtze River Delta market.

Omni-channel promotion and exposure to enhance brand influence: The organizing committee has invested in building a comprehensive marketing campaign matrix that integrates online and offline channels across all touchpoints and operates as a closed-loop system throughout the entire exhibition cycle. This initiative is expected to generate cumulative brand exposure exceeding 50 million impressions, providing exhibitors with multi-dimensional visibility opportunities and rapidly boosting regional brand awareness.

Professional service support to optimize the exhibition experience: A dedicated exhibitor services team provides end-to-end, one-on-one assistance—covering everything from booth reservation and setup guidance to document submission, on-site coordination, and post-event follow-up. Comprehensive venue infrastructure is in place, offering integrated logistics, booth construction, accommodation, catering, and other logistical support. A dedicated information desk is available to promptly address inquiries and resolve issues for both exhibitors and visitors, enhancing the overall exhibition and visitor experience.

Core Invited Audience Groups

Channel partners: food and beverage distributors, agents, wholesalers, retailers, procurement managers of convenience store chains, regional channel partners, and other stakeholders from the Yangtze River Delta region and across China;

Buyers: Procurement managers from supermarkets (such as Hema, Yonghui, RT-Mart, Suguo, etc.), fresh-food supermarkets, restaurant chains (including Laoxiangji, Mixue Ice Cream, etc.), hotels, bars, KTVs, airport and high-speed rail convenience stores, campus supermarkets, and other relevant sectors;

E-commerce and new media professionals: live-streaming e-commerce agencies, internet celebrities and livestreamers, MCN agencies, procurement managers from major e-commerce platforms (such as Taobao, JD.com, Pinduoduo, Douyin, Kuaishou, etc.), community group-buying platforms, founders of social commerce enterprises, and purchasing personnel;

Industry service providers: heads of packaging design firms in the food and beverage sector, supply chain enterprises, cold-chain logistics companies, marketing agencies, financial service institutions, testing organizations, and other relevant stakeholders;

Industry professionals: founders of food and beverage companies, brand managers, channel directors, product development personnel, industry experts, media reporters, and relevant officials from industry associations;

Others: staff from relevant government departments, heads of food industry parks, personnel from investment institutions, and others. 

Exclusive Invitation Initiative

We strategically organize over 200 provincial and municipal distributor alliance groups nationwide, as well as industry associations and purchasing consortia, to form specialized buyer delegations, providing coordinated transportation and on-site coordination.

Collect exhibitor product information and investment promotion requirements in advance, match them one-on-one with prospective buyers, and conduct pre-event coordination and on-site negotiations;

An exclusive pre-registration channel has been launched for visitors, offering professional attendees benefits such as exhibition access perks, accommodation subsidies, and one-on-one business matchmaking services, thereby boosting attendance rates and conversion rates.  

Exhibition Events (Diverse and Comprehensive, Supporting Supply-Demand Matching and Brand Promotion)

This exhibition is centered around the core themes of “channel innovation, supply–demand matchmaking, and trend analysis,” and features a series of high‑profile, high‑value professional events designed to provide free support to exhibiting companies, expand industry networks, and help them stay ahead of market trends. The specific activities are as follows:

Key Summit Events

Yangtze River Delta Food and Beverage Channel Innovation Development Conference (proposed)

Time: Morning of November 27 (9:30–12:00)

Content: Leaders from the food and beverage industry associations, heads of leading enterprises, top-tier channel distributors, and industry experts will share insights and engage in discussions on topics such as “Strategies for Enterprises to Break Through Amid Channel Transformation,” “Operational Logic and Practical Techniques for Emerging Channels,” “An Analysis of Food and Beverage Consumption Trends in the Yangtze River Delta Region,” and “Precision Matching Strategies Between Brands and Distribution Channels.” This initiative aims to establish a platform for industry dialogue, helping enterprises stay abreast of emerging trends in channel innovation.

Yangtze River Delta Distributor Channel Profitability Model and Empowerment Conference (proposed)

Inviting industry leaders to share solutions addressing the pain points of dealer operations and new models for channel profitability, helping dealers enhance their operational capabilities while building a bridge between exhibiting companies and high-quality distributors.  

Core Matching Events

One-on-One Supply-Demand Matching Session

Time: November 27–28 (10:00–16:00 daily)

Content: Collect in advance supply-and-demand information from exhibiting companies (suppliers) and professional visitors (buyers and channel partners), conduct precise matching, schedule one-on-one meeting appointments, and provide an efficient matchmaking platform to reduce communication costs and enhance transaction conversion rates. Designate dedicated matchmaking areas with on-site support staff to ensure smooth and seamless interactions.

Precision Supply-Demand Matchmaking Closed-Door Negotiations: High-quality exhibiting companies are invited to engage in exclusive one-on-one discussions with key buyers, ensuring confidentiality and efficiency while facilitating the securing of substantial orders.

Brand Promotion Activities

Channel Hot-Product Launch Zone: During the exhibition, a dedicated zone will be set up for launching hot products. Participating companies will be invited to unveil their latest offerings, showcasing product features and advantages through on-site demonstrations, presentations, and tastings, thereby attracting the attention of channel partners and buyers and helping new products quickly gain market traction.

Brand Presentation Sessions: These sessions provide exhibitors with opportunities to showcase their brands, enabling them to highlight brand philosophies, product portfolios, and investment attraction strategies. Such presentations help enhance brand awareness and influence, attracting high-quality channel partners for collaboration.

Channel Partner Recruitment Signing Ceremony: On the afternoon of the second day of the exhibition, a centralized signing ceremony will be held, inviting exhibiting companies to sign on-site with channel partners and buyers, thereby generating high-profile exposure, enhancing brand visibility, and fostering a favorable investment-attracting environment.  

Regional Industry Events

1. Yangtze River Delta Specialty Production Area Promotion Event (proposed)

Time: Morning of November 28

Content: Collaborate with business associations and industrial parks across Shanghai, Jiangsu, Zhejiang, and Anhui to organize local specialty food and beverage enterprises for regional product promotion, showcasing regional industrial strengths and distinctive offerings. This initiative aims to foster coordinated industrial development within the region and help local brands expand beyond their home markets.

Supporting Events

Annual Industry Awards Ceremony for Outstanding Brands and Best-Selling Products

Date: November 28

Content: Host the Yangtze River Delta Food and Beverage Industry Awards Ceremony, presenting honors such as “Annual Outstanding Exhibitor,” “Annual Channel Innovation Enterprise,” and “Annual Signature Product,” thereby enhancing corporate brand reputation.

Professional Audience Salon: High-quality channel partners and buyers are invited to participate in salon discussions, sharing insights on channel operations and procurement needs, thereby providing exhibitors with precise feedback on market demand.

Product Tasting and Experience Activities: Designate dedicated tasting and sampling areas within the food and beverage exhibition zones, enabling attendees to directly appreciate product quality, enhance product appeal, and help distributors and buyers quickly familiarize themselves with the offerings.

Hefei Yangtze River Delta Food and Beverage Channel Innovation Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Hefei Yangtze River Delta Food and Beverage Channel Innovation Exhibition: 安徽八公山豆制品有限公司, 含山星威啤酒有限公司, 东莞市联收食品有限公司, 贵州省仁怀市业大家大酒业有限公司, 博赛图酒业有限公司, 天马（安徽）国药科技股份有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.