Chengdu Gift and Household Goods Exhibition – Cultural and Creative Tourism Products Expo

The 17th China (Chengdu) Gift and Home Products Exhibition & Cultural & Creative Tourism Products Expo 2025 was successfully held from June 19 to 21 at the Chengdu Century City New International Convention and Exhibition Center. Hosted by Reed Exhibitions Huabo (Shenzhen) Co., Ltd., this event is the most significant annual trade show for the gift and cultural‑creative tourism industries in Southwest China.

Exhibition Space and Exhibitor Scale Remain Strong. This edition featured an exhibition area of 20,000 square meters, bringing together approximately 700 high‑quality exhibitors from across China and showcasing 50,000 innovative gift items spanning more than 20 popular categories. The event attracted over 42,000 professional visitors, including gift companies, agents, distributors, wholesalers, department stores, supermarkets, and corporate buyers—covering all procurement channels. For the first time, a Thai delegation participated, presenting products such as food, household goods, handicrafts, and cosmetics, drawing significant attention from both industry representatives and general attendees. Ten representative small and medium‑sized enterprises from Thailand were specially invited to exhibit.

Exhibitor Portfolio Demonstrates Diversity and Professionalism. Well‑known brands such as Shulei, Mercury Home Textiles, Tanxin Bi Jian, and Zhengfu 0 made prominent appearances. Leading source‑factory clusters—including Fujian Dehua and Hebei Tangshan ceramic hubs, Nantong home textile base, and the Guangzhou–Shenzhen electronics industrial belt—were also fully represented. In the cultural‑creative sector, top national players like Beijing Qinghong Zaobai Culture, Sichuan Panda Bianbianbian, and Zhejiang Wanwu Youling entered the Southwest market, while manufacturers of tourist souvenirs—including badges, refrigerator magnets, paper goods, and canvas bags—participated concurrently.

Showcase Highlights Abound, with Cultural Creativity and Intangible Cultural Heritage as Core Themes.Giant panda–themed IP‑based cultural and creative products emerged as the exhibition’s biggest highlight, with Sichuan Zhengdian Trading Co., Ltd. drawing the largest crowds to its booth. Stationery, toys, and everyday items featuring panda motifs attracted numerous distributors eager to strike deals, resulting in dozens of new WeChat contacts within just half a day. Meanwhile, Guizhou Embroiderers’ Cultural Exhibition showcased the exquisite tie-dye craft—a UNESCO Intangible Cultural Heritage—leaving attendees thoroughly impressed. Pandabianbianbiang Creative, leveraging eco‑friendly recycling from panda feces and food residues, has developed limited‑edition art paper and a range of innovative文创 products. Purchasers from the Sanxingdui Museum, Panda House, and other cultural‑tourism and creative‑product sectors flocked to the venue for on‑site visits.

“Chengdu Gifts” Zone Showcases Urban Cultural Souvenirs. Concurrent with the exhibition, the 2025 “Chengdu Gifts” Tourism Product Creative Design Competition was held, and a dedicated “Chengdu Gifts” zone was set up to publicly display hundreds of thoughtfully designed, Chengdu‑inspired souvenirs. Past award‑winning entries—including the “Floral‑Dance Panda,” inspired by the giant panda; the “Half‑Gold Mask Pairing Gift Box,” drawing inspiration from Sanxingdui culture; and the “Mandarin Duck Hot Pot Creative Building Block Series,” blending Sichuan culinary flair—have all successfully transitioned into commercial products, becoming best‑selling cultural‑tourism items.

Trendy, Youth‑Oriented Products Ignite the Venue. The exhibition brought together a wealth of youthful, influencer‑driven, and highly buzzworthy products. For the first time, in collaboration with the Chengdu Animation & Game Association and Wanju Fang, the “Trend Awakening • Playful Treasures” zone was created, showcasing nearly 100 of the latest, most fashionable figurines, anime‑related merchandise, and related accessories. Xiao Jinxi’s gold‑art paintings, themed “Gold and Silver Paintings as Gifts to Cherished Friends,” combine pure gold with contemporary techniques, priced at several hundred yuan each, and have won favor among young consumers. Meanwhile, the Automatic Eternal Pen compresses the graphite cores of 1,000 pencils into a single unit, embodying both environmental sustainability and the emotional resonance of enduring partnerships.

Innovation and Personalization Set New Trends in the Gift Industry. Consumers increasingly seek products that carry emotional value and tell unique stories, making innovation and individuality key drivers of appeal. Merchants are taking unconventional approaches, crafting gifts that are not only practical but also convey heartfelt connections—some exhibitors use gold and silver in their artwork to fuse traditional aesthetics with modern design, while others promote “eternal” pens as symbols of lasting bonds, ensuring that gifts remain both functional and emotionally resonant.

Exhibitors and Industry Respond Enthusiastically. The Executive President of the Zhao Zilong Culture Research Association of Hebei Province attended the show for the first time as a buyer and easily identified several promising partners in the cultural‑creative supply chain on-site. Meanwhile, the head of the Thai delegation reported that numerous Chinese distributors extended collaboration offers on the very first day of the event. Exhibiting companies generally noted the high caliber of professional buyers and their clear purchasing intent. Attendees agreed that, after 17 years of development, the Chengdu Gifts & Home Products Exhibition has become the most influential specialized trade fair for gifts and cultural‑creative products in Southwest China, serving as a strategic platform for companies to showcase their offerings, connect with customers, gain insights into market trends, and expand into the western Chinese market.