Founded in 1993 and accredited by UFI in 2005, the Shenzhen International Gifts & Home Products Exhibition (GIFTS HOME) is renowned as “China’s flagship gift and home goods show.” As a leading specialized trade show in the Asia-Pacific region, it takes place every October, drawing more than 300,000 professional buyers across all categories, including business gifts, promotional items, and fashionable home products. The exhibition strives to establish an efficient commercial platform, introducing
Five Key Reasons to Exhibit at the Shenzhen Gift & Home Products Fair
- China’s Flagship Gift Industry EventAs Asia’s leading professional procurement platform for the gift industry, this event spans 300,000 square meters, gathering 4,500 global premium suppliers across more than 30 consumer categories. It serves as a strategic platform for companies to showcase their strengths and connect with worldwide resources.
- One-Stop Coverage of the Entire Value ChainExhibits encompass household essentials, digital 3C products, food and beverages, cultural IP creations, outdoor gear, health and personal care items, and other categories, comprehensively addressing procurement needs across welfare gifts, business gifts, marketing gifts, loyalty-point programs, and cross-border selections.
- Six-Exhibition Synergy Building an Industrial EcosystemPioneering a “1+5” six-exhibition synergy model, with the main fair serving as the core, linking five specialized exhibitions—cross-border overseas expansion, international mobile electronics, gift packaging, IP commercialization, and pet products—to create an industrial ecosystem covering diverse consumer trends.
- Direct Sourcing from Source FactoriesBringing together national industrial clusters such as Yongkang cups and teapots from Zhejiang, small appliances from Shunde, Jingdezhen ceramics, and Nantong home textiles, buyers can directly engage with source factories, bypassing intermediaries to achieve efficient, cost-effective procurement.
- A Leading Indicator of Cutting-Edge TrendsFocusing on the explosive growth of AI-powered gifts, an AI smart zone was established, hosting nearly a hundred companies showcasing innovative products like AI glasses, translation devices, and companion robots. At the same time, emerging consumption trends such as emotional value, national-trend intangible cultural heritage, and green sustainability were highlighted, providing businesses with strategic opportunities to seize market leadership.
- A Hub for Global BuyersAttracting 300,000 professional buyers from around the world, including corporate bulk purchasers, e-commerce channels, and cross-border procurement groups. Renowned global brands such as Panasonic, Huawei, Xiaomi, Midea, Supor, and L’Oréal participate regularly.
- Authoritative High-End Forums Empowering the IndustryOver twenty industry forums were held concurrently, covering topics such as global insights into the gift sector, AI-driven packaging design, and pathways for IP commercialization. The highly anticipated “China Gift Industry Outlook White Paper” was unveiled, compiling authoritative data and profound insights to provide enterprises with a holistic vision and roadmap for strategic decision-making.