Floral and Horticultural Exhibition in Amsterdam, NetherlandsGreenTech

The GreenTech Amsterdam, the Netherlands’ premier commercial horticulture and floriculture trade show, offers exhibitors enhanced media visibility by participating in its dedicated “Product Pavilions,” “Technology Pavilions,” “Retail Pavilions,” and “Genetics Pavilions.”The comprehensive structure of these four thematic zones ensures a more complete value chain within each sector, thereby maximizing audience engagement for every exhibitor throughout the event.

Formerly known as HortiFair, the Netherlands’ most renowned horticultural exhibition, GreenTech has long established itself as one of the world’s leading commercial horticulture events, widely acclaimed by international industry experts.Following two successful editions, Amsterdam RAI has chosen to build on GreenTech’s strong brand identity, elevating it into a flagship trade show for the horticulture sector and showcasing how GreenTech continues to redefine the global horticultural landscape.

JuZhan has repeatedly facilitated participation by select high‑quality companies. This year’s edition boasts an impressive 549 exhibitors, covering diverse areas such as cultivation, breeding, artificial intelligence, and crop‑smart technologies, while its forums and side events have been fully booked, with 200 speakers igniting thought‑provoking discussions across 80 thematic sessions.

GreenTech attracted 21,800 professional visitors from 120 countries and regions worldwide, with the top five source markets being the Netherlands, Germany, the United Kingdom, South Korea, and Canada. Innovative exhibits, cutting‑edge conceptual designs, and the AI‑and‑data‑focused “Power Day” session emerged as standout highlights of this year’s show.

As a central hub for global horticultural innovation, GreenTech will continue to focus on early‑stage cultivation processes, addressing critical themes such as technology, sustainability, smart solutions, and green agriculture. The GreenTech Amsterdam, the Netherlands’ premier commercial horticulture and floriculture trade show,benefits from the active support of the official show magazine and various promotional channels, collectively providing exhibitors with an optimal platform for business success.