Hangzhou Gift, Cultural and Creative Products, and Digital Exhibition

The 2025 Hangzhou Gift, Cultural & Creative Products, and Digitalization Exhibition (Autumn Edition) was successfully held from October 29 to 31, 2025, at the Hangzhou International Expo Center. Hosted by Hangzhou Bihai Nongchao Advertising & Exhibition Co., Ltd., this edition of the show was built around the core concept of “Connecting You, Me, and Everyone—Advancing the Gift Industry Together,” making it the annual highlight of the gift and cultural‑creative sector in East China.

In terms of scale, the exhibition covered 40,000 square meters, featuring 1,164 booths and bringing together over 1,000 exhibitors from across the country. The total number of professional visitors exceeded 60,000, setting a new record. Exhibits spanned a full range of categories, including stationery, cultural‑creative products, handicrafts, premium toys, apparel and luggage, daily necessities, food and beverages, and smart home appliances. The food section showcased comprehensive New Year gift boxes, regional specialties, and health‑focused nut and snack products, while the non‑food segment featured innovative offerings such as smart home devices, intangible cultural heritage crafts, and trendy Chinese‑style cultural‑creative items.

This year’s event boasted numerous highlights, with more than 3,000 novel and unique gift items making their debut as the centerpiece of the show. A dedicated zone for novelty products and a special launch area were set up, showcasing tech‑enabled smart gifts, co‑branded products tied to popular cultural IPs, and cross‑industry collaborative designs. Over 100 private negotiation rooms were arranged, providing high‑end, confidential matchmaking opportunities for corporate leaders whose annual revenues exceed RMB 500 million. Additionally, 100 leading terminal‑gift companies, each with annual sales surpassing RMB 50 million, presented their decade‑long success stories on site.

Complementary events further enriched the program, establishing a premier platform for industry dialogue. During the exhibition, activities included the semi‑finals of the China Good Gift Competition, a Digitalization Forum for the Gift Industry, a networking gala for resource matching, and the China Gift Industry Private Board Meeting. The China Good Gift Competition, a key event in the sector, aims to promote high‑quality Chinese gifts and shed light on core strategies related to brand building, product design and development, supply chain management, and digital marketing. Meanwhile, the China Gift Industry Private Board Meeting brought together buyers with annual turnovers exceeding RMB 50 million and suppliers with revenues above RMB 100 million, exploring industry pain points and sharing opportunities under the theme “Know Each Other, Understand Each Other, Build Trust, Collaborate, and Achieve Synergy.”

The professional audience was exceptionally strong, with high‑quality buyer profiles. The exhibition attracted specialized buyers from across the country, including gift channel distributors, live‑stream product selection agencies, cross‑border traders, terminal‑gift companies, and procurement departments of enterprises and public institutions. With a focus on the Yangtze River Delta region and nationwide outreach, the buyer base spanned e‑commerce, gift retail, foreign trade, retail, and OEM sectors, forming a complete ecosystem that connects production to consumption.

The exhibition yielded impressive results and received enthusiastic industry acclaim. Exhibiting companies widely reported that this year’s show attracted highly qualified professionals with clear purchasing intentions, fostering lively on‑site discussions and achieving record‑breaking business‑matching outcomes. Throughout the year, Bihai Nongchao has successfully organized 52 exhibitions in 33 cities, and the Hangzhou Gift Show, meticulously curated as its flagship annual event, has become a gathering point for leading players in the national gift industry. Attendees noted that the Hangzhou Gift Show is not only an outstanding platform for brand exposure and commercial collaboration but also a critical hub for identifying industry trends and exploring pathways toward the localization of traditional Chinese styles and digital transformation within the gift sector.

The 2026 Hangzhou Gift, Cultural & Creative Products, and Digitalization Exhibition (Spring Edition) is scheduled to take place in April 2026 at the Hangzhou International Expo Center. With an anticipated exhibition space of 40,000 square meters, over 1,000 exhibitors, and more than 60,000 professional visitors, the event will continue to serve as an efficient platform for global exchange and cooperation within the gift and cultural‑creative industries.