Hangzhou Festival Gifts Exhibition & Greater Health Gifts Procurement Festival

The 2025 Hangzhou Gift, Cultural & Creative Products and Digitalization Exhibition (Autumn Edition) was successfully held from October 29 to 31, 2025, at the Hangzhou International Expo Center. Organized by Hangzhou Bihai Nongchao Advertising & Exhibition Co., Ltd., this year’s event was anchored by the core concept of “Connecting You, Me, and Everyone—Prospering Together in the Gift Industry,” making it a premier annual gathering for the gift and cultural‑creative sectors in East China.

In terms of scale, the exhibition spanned 40,000 square meters, featuring 1,164 booths and attracting over 1,000 exhibiting companies from across the country. The total number of professional visitors exceeded 60,000, marking a new record. Exhibits covered a full spectrum of categories, including stationery, cultural‑creative products, handicrafts, premium toys, apparel and luggage, daily necessities, food and beverages, and smart home appliances. The food section showcased comprehensive New Year gift boxes, regional specialties, and health‑focused nut and snack products, while non‑food segments highlighted innovative offerings such as smart home devices, intangible cultural heritage crafts, and trendy national‑style cultural‑creative items.

This edition featured numerous highlights, with more than 3,000 novel and distinctive gifts on display, serving as the centerpiece of the show. A dedicated zone for novelty products and a special launch area were set up, showcasing tech‑enabled smart gifts, co‑branded cultural IP products, and cross‑industry fusion designs. Over 100 private negotiation rooms were arranged, bringing together corporate leaders whose annual revenues exceed RMB 500 million, providing high‑end, confidential matchmaking opportunities. Additionally, 100 terminal gift companies with annual turnovers surpassing RMB 50 million presented their decade‑long success stories on site.

Complementary events added richness to the program, establishing a high‑level platform for industry exchange. During the exhibition, activities included the semi‑finals of the China Good Gift Competition, a Digitalization Forum for the Gift Industry, a Resource‑Matching Gala Dinner, and the China Gift Industry Private Board Meeting. The China Good Gift Competition, a key event in the sector, aims to promote high‑quality Chinese gifts and shed light on core strategies related to brand building, product design and development, supply chain management, and digital marketing. Meanwhile, the China Gift Industry Private Board Meeting brought together buyers with annual expenditures exceeding RMB 50 million and suppliers with annual revenues above RMB 100 million, exploring industry pain points and sharing resource‑driven opportunities under the theme “Know Each Other, Understand Each Other, Become Familiar, Trust One Another, and Collaborate.”

The professional audience was robust, with high‑quality buyer profiles. The exhibition drew professional buyers from across China, including gift channel distributors, live‑stream product selection agencies, cross‑border traders, terminal gift companies, and procurement departments of enterprises and public institutions. With a focus on the Yangtze River Delta region and nationwide outreach, the buyer base spanned e‑commerce, gift retail, foreign trade, retail, and OEM channels, forming a complete ecosystem that links production to consumption.

Outcomes and industry reception were overwhelmingly positive. Exhibiting companies reported consistently high‑quality professional audiences, clear purchasing intentions, vibrant on‑site discussions, and record‑breaking business matching results. Throughout the year, Bihai Nongchao has successfully organized 52 exhibitions in 33 cities, with the Hangzhou Gift Show standing out as its flagship annual event, becoming a central hub for leading players in the national gift industry. Attendees noted that the Hangzhou Gift Show is not only an excellent platform for brand exposure and business networking but also a critical nexus for understanding industry trends and exploring pathways toward national‑style innovation and digital transformation in the gift sector.

The 2026 Hangzhou Gift, Cultural & Creative Products and Digitalization Exhibition (Spring Edition) is scheduled to take place in April 2026 at the Hangzhou International Expo Center. With an anticipated exhibition space of 40,000 square meters, over 1,000 exhibitors, and more than 60,000 professional visitors, the event will continue to serve as an efficient platform for global exchange and collaboration within the gift and cultural‑creative industries.