Hong Kong Toys & Games Fair Tickets

The Hong Kong Toys & Games Fair is Asia’s largest and the world’s second-largest international trade show dedicated to the toy industry, as well as the sector’s annual opening event. Leveraging Hong Kong’s status as a global trade hub, the fair features specialized zones such as the Brand Avenue and the Smart Toys & Trendy Toys Pavilion, attracting professional buyers from mature markets in Europe, North America, Japan, and emerging markets worldwide. Supported by a well-established exhibition m

The Exhibition Value of the Hong Kong Toys & Games Fair

• The Hong Kong Toys & Games Fair is the world’s second-largest and Asia’s largest event in the toy industry. Organized by the Hong Kong Trade Development Council, it has been held for more than fifty editions since its inception in 1975 and is widely recognized as a global benchmark for the toy sector and a central hub for the Asian market. Held concurrently with the Hong Kong Baby Products Fair and the Hong Kong International Stationery & School Supplies Fair at the same venue, the fair takes place annually in January at the Hong Kong Convention and Exhibition Centre. It serves as a strategic platform for connecting global supply-chain resources, showcasing cutting-edge innovations, and shaping industry trends.
• The core value of exhibiting lies in its unparalleled international platform and its unique ability to facilitate precise connections with buyers worldwide. The 51st edition in 2025 attracted over 2,500 exhibitors from 34 countries and regions, drawing more than 80,000 professional buyers from 119 countries and territories. Notably, buyer participation from ASEAN markets—including Indonesia, Malaysia, the Philippines, and Thailand—increased significantly compared to the previous edition, while European buyers came from Germany, Italy, Russia, the United Kingdom, and other key markets. The fair adopts an integrated “Exhibition Plus” hybrid model, leveraging the Click2Match smart business-matching platform to provide year-round matchmaking services.
• The fair has established a one-stop commercial platform that spans the entire toy industry chain. Exhibits cover a full range of categories, including electronic and remote-controlled toys, educational toys and games, smart‑technology toys, the “Older Kids’ World” (collectible toys, models, magic props), brand pavilions, eco‑friendly toys, candy‑themed toys, festive and party supplies, as well as toy parts and accessories. A dedicated ESG Pavilion was introduced for the first time, featuring the “Green Leaf” label to help buyers identify environmentally sustainable products. In 2025, over 370 exhibitors earned this certification, a 70% increase over the previous edition. The Brand Pavilion showcased more than 380 globally renowned brands, including 4M, Beleduc, CMC, EverEarth, Gund, Hape, Moulin Roty, PlanToys, Vtech, and others.
• The fair aligns with four major industry trends—“older kids’ market,” “smart technology,” “green toys,” and “products for the silver age”—to create a showcase for innovative products and forward‑looking concepts. The “Older Kids’ World” zone highlights rapidly growing segments such as adult collectibles, scale models, and magic props. The “Smart Technology Toys” zone features cutting-edge offerings powered by VR, AR, and MR technologies. The ESG Pavilion, co‑presented by the Hong Kong Toy Manufacturers Association and the Federation of Hong Kong Industries, debuted innovative toys that integrate environmental, social, and governance considerations. Additionally, the fair launched the “Happy Ageing” label in 2026, specifically designating toys suitable for senior users and capitalizing on opportunities within the “silver economy.” The flagship event, the Asia Toy Forum, focused on “the social responsibility of the toy industry,” inviting international experts to explore the sector’s potential in health‑care and aging‑related markets.
• For Chinese enterprises, the fair represents a strategic gateway for expanding into global markets, connecting with international resources, and demonstrating their innovative capabilities. Shantou’s Chenghai district, known as the “World’s Toy Factory” (accounting for 33% of global toy production capacity), organized a delegation of over 400 companies to participate in the 2025 edition. As an international trade hub, Hong Kong—with its free port status, global outlook, and mature business environment—has become the preferred platform for Chinese toy manufacturers seeking to engage with international buyers. Exhibiting companies can leverage this platform to access core global procurement networks and seize early opportunities in the industry’s ongoing transformation toward intelligence, sustainability, and branding.