The Shenzhen International Hotel Supplies and Catering Industry Exhibition (HOTELEX), the flagship event in South China, spans 180,000 square meters, gathers over 2,000 exhibitors, and is expected to attract more than 120,000 professional buyers. Leveraging the strengths of the Greater Bay Area, the exhibition covers ten major categories—including coffee and tea, catering ingredients, equipment, and supply chains—while focusing on expanding overseas markets, intelligent supply-chain procurement,
The Exhibitor Value of HOTELEX Shenzhen
- HOTELEX: A Southern China Flagship Brand with Over Three Decades of Deep Roots. Built upon more than 30 years of profound expertise in the hotel and catering sectors and a buyer network exceeding 800,000 contacts, HOTELEX has become an industry benchmark. Guided by its brand strategy of “anchored in Greater Shanghai, deeply embedded in the Guangdong-Hong Kong-Macao Greater Bay Area,” the parent HOTELEX exhibition alternates annually between Shanghai and Shenzhen. As a core engine city of the Greater Bay Area, Shenzhen leads new trends in high‑quality leisure and hospitality consumption through its youthful, innovative, and open character, providing an ideal entry point for businesses seeking to tap into the region’s trillion‑yuan market.
- Comprehensive Coverage Across the Entire Industry Chain, Featuring Eight Core Sectors. The exhibition encompasses eight key segments: Coffee & Tea, Beverage Solutions, Food & Catering Ingredients, Catering Equipment, Tableware, Bakery, Desserts & Light Meals, Wine & Spirits, and Gifts & Lifestyle. From raw materials and auxiliary supplies to finished equipment, it presents a complete end-to-end industrial ecosystem—from seed to cup. In addition, leveraging current market trends, the event has innovatively established specialized zones such as the Culinary Innovation Zone, the Group Catering Supply Chain Cluster, the Premium Processed Food & Medicinal Cuisine Area, the Tea Industry Ecosystem Pavilion, and the Emerging Tea & Coffee Trends Zone, focusing on specific scenarios to deliver tangible experiences and insights.
- Access to High‑Quality Buyers Worldwide, with Precise and Efficient Business‑Matching Services. The 2025 edition is expected to attract approximately 150,000 professional buyers from global hotel and catering chains, supermarket retailers, casual dining establishments, food and beverage trading firms, and investment entities, covering mainstream brands and boutique outlets. The exhibition also extends targeted invitations to purchasing executives from leading brands such as Guangzhou Restaurant, Jiumaojiu, Meiyiduo, CP Lotus, Qian Damama, Heytea, and Nayuki’s Tea. For exhibitors, a dedicated “Food & Beverage Preferred Matching Service” has been crafted, offering one‑on‑one negotiation sessions that optimize channels and refine product selections, thereby promoting more efficient and broader commercial collaborations.
- Multi‑Exhibition Synergy Building a Comprehensive Industrial Ecosystem, Opening Up Cross‑Sector Commercial Opportunities. Concurrent with HOTELEX, the “BoHua Shenzhen Joint Exhibition” integrates four core thematic clusters: catering supply chain, hotel design and amenities, high‑end furniture, and health & lifestyle. This multi‑industry, matrix‑style collaborative exhibition model provides exhibitors and visitors with a unique opportunity to access cross‑sector business prospects in a single visit, enabling complementary resource sharing and maximizing value, thus significantly expanding the commercial horizons and cooperation possibilities for hotel and catering enterprises.
- Over 20 International Competitions and Forums Empowering Industry Innovation and Setting Trends. The exhibition hosts more than 20 international competitions and thematic forum events. World‑class coffee competitions, trendy beverage showcases, culinary contests, group catering challenges, pizza championships, and chocolate tastings gather top talent from each field, drawing large audiences eager to witness elite-level competition up close. Forum discussions revolve around hot topics in hospitality, retail, cultural tourism, coffee, baking, and other sectors, inviting industry associations, enterprises, and institutions—leading minds across the value chain—to dissect market perceptions, interpret emerging trends, share strategic responses, and anchor growth drivers.