Munich Motor Show, Germany

The IAA MOBILITY in Munich has become the world’s largest and most important trade fair for both commercial and passenger vehicles. The new vehicle models and concept cars on display not only captivate car enthusiasts of all ages but also provide automakers with a platform to showcase their visions and ideas for the future of mobility. Moreover, the extensive array of concurrent events further cements IAA as a global hub for the automotive industry network.

As a premier event in the global automotive sector, the exhibition draws massive crowds and resounding applause. Even more attention-grabbing than the show’s return is the unprecedented collective presence of the “China contingent.” With 116 Chinese automakers and supply-chain companies participating, China ranks first among international exhibitors, making it the clear focal point of this year’s event.

Today, Chinese automakers have assembled a full‑chain overseas expansion strategy encompassing complete vehicles, batteries, and intelligent technologies. This year’s Chinese delegation is not only record‑breaking in size but also highlights its leading edge in electrification and digitalization. From finished vehicles to battery systems, from autonomous driving to charging infrastructure, Chinese firms are no longer merely testing the waters—they are engaging deeply and comprehensively in the European market. Particularly in the fields of new energy and intelligent driving, Chinese solutions are emerging as key choices for the global industry.

Xpeng partnering with Volkswagen, Audi collaborating with Huawei, BMW working alongside Chinese battery manufacturers—Sino‑European cooperation has become another major highlight. European automakers are actively drawing on Chinese expertise as they navigate their own transitions to new‑energy vehicles, while Chinese manufacturers leverage Europe’s mature markets to accelerate their global footprint.

With robust innovation and a strategic global presence, China’s automotive industry is reshaping the century‑old landscape of the sector, while Europe is speeding up its transformation and seeking mutually beneficial partnerships with China. In this two‑way journey, the global automotive industry is steering toward an increasingly intelligent and electrified future.

The IAA MOBILITY in Munich is more than just a product showcase—it is a profound dialogue between Chinese and European industries. Competition fuels innovation; collaboration paves the way for win‑win outcomes. (All content herein is copyrighted by Juzhan; unauthorized reproduction is prohibited.)

Munich Motor Show, Germany tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Munich Motor Show, Germany: Equinix, Business France, Robert Bosch GmbH, SURREAL Events, AVES Reality, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.