The IAAPA Expo Asia, held in Hong Kong, is a premier exhibition and conference for the Asian tourism industry, organized by the U.S.-based IAAPA as a specialized, itinerant trade show dedicated to the amusement and entertainment sector. The event targets professionals from theme parks, zoos, aquariums, museums, casinos, and other related institutions, serving as Asia’s leading platform for attractions and leisure operators. Each year, it draws buyers from across the globe—particularly from the A
The Exhibition Value of the Hong Kong Asia Theme Park Expo
- IAAPA Asia is the largest and most influential event in the attractions industry across the Asia-Pacific region, organized by the International Association of Amusement Parks and Attractions (IAAPA), the world’s most authoritative body for the attractions sector. Since its inception in 1997, it has become a key indicator of global trends in the attractions industry and a central platform for connecting supply and demand in the Asia-Pacific amusement‑equipment market. Held annually in major cities throughout the Asia-Pacific, the show returns to Shanghai in 2025 after a six-year hiatus, attracting 350 exhibitors from around the globe who will showcase cutting-edge products and technological solutions spanning amusement equipment, digital entertainment, theme design, immersive experiences, and more.
- The core value of participation lies in its role as a precision‑driven platform that links global attractions‑industry resources with the rapidly expanding Asia-Pacific market. China currently boasts 4,437 large-scale attractions and amusement venues, with an anticipated compound annual growth rate of 19% over the next three years—far exceeding the global average. Meanwhile, per capita spending in the Asia-Pacific region is projected to grow at an annual rate of 4.6%, underscoring the region’s immense market potential. In 2025, the exhibition drew 8,016 registered professional visitors, including 7,093 on‑site attendees, and brought together 5,651 professional buyers from 85 countries and regions worldwide. According to Li Chenqiang, Executive Director of IAAPA Asia‑Pacific, Shanghai—and the broader Asia-Pacific—are the pivotal engines driving the global attractions industry.
- The expo establishes a one‑stop commercial platform covering the entire attractions value chain. Exhibits span the full spectrum, including ride systems, virtual‑and‑real‑world attractions, motion‑simulation equipment, digital entertainment, theme‑park design, IP licensing, cultural‑creative offerings, water‑based attractions, inflatable structures, landscape engineering, and more. At the 2025 show, Zigong Hualong Technology showcased lifelike dinosaur replicas capable of operating reliably in extreme temperatures ranging from 45°C to –20°C; Guangzhou Haihong Landscape used audio‑visual‑lighting technologies to create a dreamlike botanical realm; and Guangdong Shenhu Ice & Snow Engineering introduced snow‑making equipment that brings winter‑time experiences to southern Chinese destinations. Concurrent events include a rich program of educational conferences, networking sessions, and study tours, with highlights such as the opening reception at Shanghai Disney Resort and visits to Shanghai LEGOLAND Resort.
- The expo aligns with three major industry trends—immersive experiences, technological innovation, and sustainable development—establishing a hub for deep integration among industry, academia, research, and application. During the 2025 edition, DOF Robotics unveiled Mars Odyssey, an immersive tunnel experience featuring a 270-degree video screen and a six‑degree‑of‑freedom motion platform; Zhiwei Information presented a compact flying‑cinema system adaptable to existing theaters and urban spaces; and ProSlide shared over two decades of innovation in water‑based attractions, emphasizing the importance of tailored designs for specific markets. The event also hosted the IAAPA Bronze Ring Awards ceremony, where S&S Worldwide earned first place in the 46-square-meter‑and‑above category for its creative integration of roller‑coaster elements into booth design, while DeYi received the Image Award.
- For Chinese enterprises, this expo serves as a strategic gateway to expand into the Asia-Pacific market, connect with international resources, and showcase their innovative capabilities. At the 2025 show, nearly half of the exhibitors were international, hailing from Europe, North America, Southeast Asia, and beyond. The “Implementation Plan for Promoting Equipment Upgrades in Culture and Tourism,” jointly issued by the National Development and Reform Commission and other authorities, explicitly identifies amusement facilities and immersive‑experience equipment as priority areas for policy support, offering significant benefits to equipment suppliers. With the opening of Shanghai LEGOLAND Resort and the planned 2027 launch of a Harry Potter studio—alongside the accelerated localization of international IPs—the Asia-Pacific attractions industry is entering a golden period of growth.