Shenzhen International Industrial Automation Exhibition

The Exhibition Value of the Shenzhen International Automation Show (IAS)

• The most professional and internationally influential annual event in the automation sector in South China.As a core specialized exhibition under the umbrella of the South China International Industrial Fair (SCIIF), it is officially organized by Deutsche Messe AG and has been successfully held for numerous editions. Leveraging the global network resources of Hannover Messe, IAS brings together over 600 leading companies from 18 countries and regions, including Germany, Japan, South Korea, the United States, and Italy, with overseas exhibitors accounting for more than 60%. The show consistently showcases cutting-edge automation technologies and products, serving as a strategic gateway for domestic and international automation enterprises to enter the South China market and connect with global resources.
• Comprehensive coverage of the entire industry chain, focusing on the forefront of intelligent manufacturing.The exhibit range spans production and process automation—including control systems, sensors, actuators, embedded systems, and compressed air technology—electrical systems such as servo motors, inverters, drives, and cables, industrial IT and manufacturing informationization—featuring factory integration management software and the Industrial Internet—as well as microsystem technologies and other key areas. Aligned with the Industry 4.0 vision, the show highlights specialized zones dedicated to embedded technologies, motion control systems, smart sensing and connectivity, and drive and pneumatic solutions, fully presenting innovative achievements across the entire industrial automation value chain, from core components to system integration.
• Bringing together global industry leaders to create a high‑value platform for technological exchange.Past editions have attracted renowned global players such as Siemens, ABB, Phoenix Contact, Mitsubishi Electric, Bosch, Omron, Delta Electronics, Turck, SMC, Festo, Beckhoff, B&R, Advantech, Googol Technology, Inovance, Invertek, Shanghai Harmonic Drive, Misumi, and many others. Exhibitors report exceptionally high satisfaction with the results, with a repeat participation rate exceeding 80%. Concurrently, the show hosts numerous high‑level forums and technical exchange events, providing an ideal business platform for industry peers to connect, collaborate, and forge valuable partnerships.
• Multi‑exhibition synergy builds a complete industrial ecosystem, meeting one‑stop procurement needs.As a central component of the South China Industrial Fair, IAS is deeply integrated with eight other themed exhibitions, including the Machine Vision Show, Laser Technology Show, CNC Machine Tools and Metalworking Show, and Robotics Show. This multi‑exhibition collaboration not only gathers thousands of user enterprises and automation companies, enabling seamless interaction across the entire value chain, but also allows end‑users to select all the equipment required for production and manufacturing at a single venue, truly achieving “one‑stop” procurement.
• Strategic location in the heart of the Shenzhen Greater Bay Area, ensuring precise access to high‑value buyer segments.Held at the Shenzhen International Convention & Exhibition Center (Bao’an New Hall), the show occupies a pivotal position at the core of the Guangdong–Hong Kong–Macao Greater Bay Area. Shenzhen and the Yangtze River Delta economic region are home to China’s largest automotive manufacturing, shipbuilding, metallurgy, aerospace, new energy, mold-making, and electronic information industries—key sectors that heavily rely on industrial automation. These regions represent critical battlegrounds where automation companies focus their efforts to expand their market presence. The event is expected to attract over 50,000 professional visitors, providing enterprises with an efficient channel to connect directly with decision‑makers driving core procurement in South China.