Indonesia Toy & Baby Products Exhibition

The Value of Participating in the Indonesia Toy and Baby Products Exhibition (IBTE Indonesia)

• Southeast Asia’s largest and most professional flagship B2B event for the toy and infant products industry. Co-hosted by Chaoyu Exhibition and the Indonesian Toy Association (AMI), IBTE Indonesia has been successfully organized for eight consecutive years and is the first toy and infant products trade show in Indonesia to receive UFI certification. Against the backdrop of Indonesia being the world’s fourth most populous country—with approximately 65 million children and an annual newborn increase of 5 million—the exhibition is widely recognized within the industry as a leading indicator of Southeast Asia’s toy and infant products sector development and a critical gateway for companies seeking to expand into the Indonesian and ASEAN markets.
• A one-stop platform covering the entire industry chain. The exhibition encompasses all segments of the value chain, including toys (trendy toys, blind box figures, plush toys, building blocks, remote-controlled toys, educational toys, video games), infant products (feeding supplies, strollers, cribs, car seats, children’s clothing and shoes, personal care items, postpartum care products), IP licensing (anime, gaming, film-related IP licensing and related derivatives), and stationery/gifts. From traditional toys to AI-powered smart toys, from essential infant products to trendy cultural derivatives, exhibitors can seamlessly integrate product display, brand exposure, and commercial negotiations under one roof.
• Precise access to core ASEAN buyers and distribution channels. With years of deep engagement in the Indonesian and ASEAN markets, IBTE has attracted professionals from over 60 countries worldwide, totaling 250,000 attendees, and cultivated a pool of more than 150,000 high-quality industry buyers. At the last edition, the exhibition drew 45,965 professional buyers from 53 countries and regions, facilitating 865 on-site B2B matchmaking sessions. Attendees included representatives from offline channel leaders such as TOYS KINGDOM, AEON, LOTTE, and Hyper Mart, as well as mainstream e-commerce platforms like Lazada, Shopee, TikTok Shop, and Tokopedia. Over 62.8% of attendees were senior procurement executives, and 92.6% of buyers found satisfactory suppliers on-site, with exhibitor satisfaction rates reaching 95%. Exhibitors gain direct access to key decision-makers shaping consumer demand across the 600-million-strong ASEAN market.
• Unique strategic value for Chinese enterprises—accelerating entry into Southeast Asia’s hundred-billion-dollar market. IBTE has been selected as a key exhibition platform under Guangdong Province’s “Guangdong Trade Global” initiative and designated as a priority overseas expansion project by multiple provinces and municipalities, offering policy subsidies to participating companies. Through value-added activities such as B2B business matching, VIP buyer tours, IP licensing conferences, and TikTok sales strategy workshops, the organizers assist Chinese firms in efficiently connecting with local distributors and overseas warehousing service providers. Numerous domestic brands—including Disney, Bruder Building Blocks, KAYOU Animation, Ye Luoli, and Jason Animation—have successfully entered the Indonesian market via IBTE. Additionally, exhibitors can leverage the event to gain insights into local consumption trends and import policies, rapidly establishing distribution networks across Southeast Asia.
• A cutting-edge hub for technological innovation and industry trends. At the exhibition, AI-powered smart toys, IP-derived products, blind box figures, eco-friendly toys, and functional infant products have become hot topics. Concurrently, more than ten high-quality forums—including the International Licensing Conference and the TikTok Sales Strategy Summit—were held, inviting experts from the International Licensing Industry Association, Walt Disney Company, and other authoritative institutions to share insights on global licensing trends and opportunities for industry collaboration. Exhibitors can promptly grasp emerging consumption upgrade directions in Southeast Asia’s toy and infant products market, seizing early opportunities in burgeoning sectors.
• Jakarta’s locational and industrial advantages. Held at the Jakarta International Expo Center, the exhibition is strategically located in the heart of ASEAN’s economic region. As ASEAN’s largest economy, Indonesia continues to benefit from a demographic dividend, with a rapidly expanding middle class and explosive growth in both infant products and trendy toy markets. Jakarta, serving as Indonesia’s political and economic center as well as an international trade hub, radiates influence across neighboring markets such as Singapore, Malaysia, and Thailand. Leveraging Jakarta’s strategic location and IBTE’s industry-leading position, the exhibition provides exhibitors with a powerful platform to engage with over 600 million consumers across ASEAN.