Hong Kong International Motor Show

The Hong Kong International Motor Expo 2025 (IMXpo 2025) was successfully held from December 11 to 14 at the AsiaWorld-Expo in Hong Kong. Organized by International Motor Show (Hong Kong) Management Co., Ltd., this edition marked the first official collaboration with Japan’s Tokyo Auto Salon, jointly presenting “Tokyo Auto Salon – Hong Kong Edition (TAS·HK),” making it a premier annual event for Hong Kong’s automotive industry.

In terms of scale, the four-day expo attracted more than 80 brands and showcased over 200 vehicles, including new cars, supercars, JDM-modified vehicles, classic vintage cars, new-energy vehicles, and commercial vehicles. The exhibition occupied Halls 3, 6, 8, and 10, spanning approximately 20,000 square feet. On opening day, the event drew large crowds of car enthusiasts, creating an exceptionally vibrant atmosphere.

This year’s expo featured numerous highlights, with JDM modification culture and new-energy vehicles sharing center stage as key attractions. For the first time, the event partnered officially with Tokyo Auto Salon, bringing legendary figures from Japan’s tuning scene to Hong Kong: Liberty Walk founder Wataru Kato, Top Secret president Kazuhiko Nagata, RE Amemiya president Takeshi Amemiya, Rocket Bunny’s Kei Miura, renowned Japanese racer Manabu Orido, and his daughter Masa Orido, among others, who engaged directly with fans. JDM-modified vehicles specially shipped to Hong Kong included the MF Ghost GR86, Top Secret R33 GT-R Stealth 1st, Amemiya NA-7, Rocket Bunny Lotus Elise, Max Orido FL5, Mazda RX-7 254i GTX Le Mans, and KUHL Racing 34ZR-GTWR SPEC-D, showcasing the pinnacle of Japanese tuning craftsmanship. Liberty Walk also collaborated cross‑brand with local streetwear label BAPE, adorning Ferrari 458 and Lamborghini Huracán with BAPE’s iconic camouflage patterns, drawing significant attention.

Chinese new-energy vehicle brands made a strong impression, with several models debuting in Hong Kong for the first time. GAC Aion unveiled its all-new AION UT, appointing pop icon Karen Mok as product ambassador; MG introduced the MG S6 EV; BYD exhibited the Seal 6; Zeekr showcased the 007GT and 9X; Leapmotor presented the B10 model soon to enter the Hong Kong market; Wuling launched the all-new Darion EV MPV, with Jacky Wu and his wife becoming the first Hong Kong owners. Geely displayed the E5 Max Plus long-range version, while Chery OMODA & JAECOO exhibited multiple models, and KIA unveiled the PV5 pure-electric van, winner of the “2026 International Van of the Year” award.

The hypercar zone dazzled with stars, gathering top-tier supercars from around the globe. Mercedes-AMG One, Prodrive P25, KTM X-Bow GT-XR, Singer Porsche, Pagani Huayra BC, Bugatti Veyron Grand Sport, and other rare gems were on display, becoming must‑visit photo spots for enthusiasts.

Complementary events added richness, creating a high‑end platform for industry exchange and experiential engagement. During the expo, the inaugural Hong Kong JDM Beauty Pageant, Miss IMX Car Model Contest, car audio auction, virtual driving challenge, along with numerous specialized lectures and professional forums, were held. A dedicated German Automotive Culture Zone showcased classic German vehicles, while interactive activities such as parent–child carnivals and STEM workshops further enriched the immersive automotive cultural experience.

The professional audience was robust, delivering impressive conversion rates. The expo attracted car enthusiasts, potential buyers, industry experts, and investors from Hong Kong, the Greater Bay Area, and neighboring countries. Industry bodies such as the Hong Kong Automobile Association and the Chinese Automobile Association of Hong Kong participated deeply. Exhibiting companies widely reported high-quality professional visitors with clear purchasing intent, resulting in highly effective business matchmaking on site.

The expo yielded substantial results and received enthusiastic industry acclaim. During the event, heated industry discussions arose regarding counterfeit parts in modified vehicles, highlighting value‑system clashes amid the rapid growth of Hong Kong’s tuning culture and providing valuable opportunities for future reflection. Attendees agreed that IMXpo is not only an excellent platform for brand exposure and business networking but also a crucial hub for understanding automotive cultural trends and exploring synergies between new energy and modification technologies. IMXpo has also forged a strategic partnership with the Foshan Modification Expo, jointly launching the “Greater Bay Area JDM Modification Culture Season” to build a cohesive automotive cultural ecosystem across the Guangdong–Hong Kong–Macao region.