Hong Kong International Auto Show

The Hong Kong International Motor Expo 2025 (IMXpo 2025) was successfully held from December 11 to 14 at the AsiaWorld–Expo in Hong Kong. Hosted by International Motor Show (Hong Kong) Management Co., Ltd., this edition marked the first official collaboration with Japan’s Tokyo Auto Salon, jointly presenting “Tokyo Auto Salon – Hong Kong Edition (TAS·HK),” making it a premier annual event for Hong Kong’s automotive industry.

In terms of scale, the four-day exhibition attracted more than 80 brands and showcased over 200 vehicles, spanning new cars, supercars, JDM‑tuned vehicles, classic vintage cars, new‑energy vehicles, and commercial vehicles. The event occupied Halls 3, 6, 8, and 10, covering approximately 20,000 square feet. On opening day, it drew a large crowd of car enthusiasts, with exceptionally high attendance throughout the venue.

This year’s expo featured a rich array of highlights, with JDM tuning culture and new‑energy vehicles taking center stage as key attractions. For the first time, the show partnered officially with Tokyo Auto Salon, bringing together legendary figures from Japan’s tuning scene: Liberty Walk founder Wataru Kato, Top Secret president Kazuhiko Nagata, RE Amemiya president Takeshi Amemiya, Rocket Bunny’s Kei Miura, renowned Japanese racer Manabu Orito, and his daughter Misa Orito, who all engaged directly with fans on site. Among the JDM‑tuned vehicles specially shipped to Hong Kong were the MF Ghost GR86, Top Secret R33 GT‑R Stealth 1st, Amemiya NA‑7, Rocket Bunny Lotus Elise, Max Orido FL5, Mazda RX‑7 254i GTX Le Mans, and KUHL Racing 34ZR‑GTWR SPEC‑D, showcasing the pinnacle of Japanese tuning craftsmanship. Liberty Walk also collaborated cross‑brand with local streetwear label BAPE, adorning Ferrari 458 and Lamborghini Huracán with BAPE’s iconic camouflage paintwork, drawing significant attention as a highlight of the show.

Chinese new‑energy vehicle brands made a strong impression, with several models debuting in Hong Kong for the first time. GAC Aion unveiled its new AION UT, appointing pop icon Karen Mok as product ambassador; MG introduced the MG S6 EV; BYD exhibited the Seal 6; Zeekr brought the 007GT and 9X; Leapmotor showcased the B10 model, soon to enter the Hong Kong market; Wuling launched the all‑new Darion EV MPV, with Wong Cho-lam and his wife becoming the first Hong Kong owners. Geely presented the E5 Max Plus long‑range version, while Chery OMODA & JAECOO displayed multiple models, and KIA exhibited the PV5 pure‑electric van, winner of the “2026 International Van of the Year” award.

The hypercar zone dazzled with an impressive lineup of world‑class supercars. Rare gems such as the Mercedes‑AMG One, Prodrive P25, KTM X‑Bow GT‑XR, Singer Porsche, Pagani Huayra BC, and Bugatti Veyron Grand Sport were all on display, becoming must‑visit photo spots for enthusiasts.

Complementary events added depth, creating a high‑end platform for industry networking and experiential engagement. During the expo, the inaugural Hong Kong JDM Beauty Pageant, the Miss IMX Car Model Contest, an automotive audio auction, a virtual driving challenge, along with numerous specialized seminars and professional forums, were held. A dedicated German Automotive Culture Zone showcased classic German vehicles, while interactive activities like a family carnival and STEM workshops further enriched the immersive automotive experience.

The professional audience was robust, delivering notable conversion rates. The event drew car enthusiasts, potential buyers, industry experts, and investors from Hong Kong, the Greater Bay Area, and neighboring countries. Industry bodies such as the Hong Kong Automobile Association and the Chinese Automobile Association of Hong Kong participated extensively. Exhibiting companies widely reported that the quality of professional visitors was high, with clear purchasing intent, resulting in highly effective business matchmaking on site.

The expo yielded substantial results and received enthusiastic industry acclaim. During the event, heated discussions arose around “fake parts” in the tuning community, highlighting value‑system clashes amid the rapid evolution of Hong Kong’s tuning culture and providing valuable insights for future industry development. Attendees agreed that IMXpo is not only an excellent platform for brand exposure and business connections but also a crucial hub for understanding automotive cultural trends and exploring synergies between new‑energy technologies and tuning innovations. IMXpo has also established a strategic partnership with the Foshan Tuning Show, jointly launching the “Greater Bay Area JDM Tuning Culture Season” to co‑create an integrated automotive cultural ecosystem across the Guangdong–Hong Kong–Macao Greater Bay Area.