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Korea Beauty Show in Seoul

InterCharm Korea
DatesShow Hours: 09:00-18:00
1/1
Annual
20000㎡
Exhibition area
548
Exhibitors
30108
Visitors
E-Magazine 180
Ticket discount price150
Exhibition rating4.4
Open: days
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SeoulBeauty expo Fair Details

2027Korea Beauty Show in Seoul-SeoulBeauty (InterCharm Korea) will be held from 2027.07.07-07.09 at COEX Convention & Exhibition Center. This SeoulBeauty exhibition covers 20000㎡㎡ with 548 exhibitors and expects over 30108 visitors.
Industry:
Beauty fairSouth KoreaBeauty fairSeoulBeauty expo
Organizer:
SEOULMESEE INTERNATIONAL LTD, Reed K Fairs Exhibitions
City:
South KoreaSeoul
Venue:
COEX Convention & Exhibition Center
Address:
513, Yeongdong-daero, Gangnam-gu, Seoul

Korea Beauty Show in SeoulProfile

The Seoul Beauty Show in South Korea (InterCharm Korea), is the country’s most influential trade show for the beauty industry and cosmetics, and is officially recognized by the Ministry of Knowledge Economy. It serves as a premier industry event, bringing together domestic Korean brands and international players to showcase cutting-edge products and services.

The organizer has invited major buyers from over 200 companies, making this the largest-scale event in Korea’s history. “We directly invite and verify key overseas buyers from leading markets, including procurement representatives from the Americas, Europe, Japan, and emerging Southeast Asian countries—totaling 548 enterprises—to help Korean cosmetics firms expand their international market access and foster collaborative opportunities,” said a spokesperson from Seoul Exhibition Co., Ltd.

In addition, the event hosted the “All About That Beauty” seminar, where industry experts shared the latest insights and practical experiences, offering valuable perspectives on the future development of the cosmetics sector. Attendees gained in-depth knowledge of emerging trends and technologies related to beauty, cosmetics, and sustainability, while engaging in discussions about the industry’s prospects.(Copyright of this article belongs to Juzhan; unauthorized reproduction is prohibited.)

Against the backdrop of rapid growth in the Korean beauty market, the Seoul Beauty Show (InterCharm Korea), stands as a truly elite gathering that highlights the world’s finest brands and products. The organizers have brought together numerous buyers and decision-makers with clear purchasing intentions, facilitating one‑on‑one matchmaking sessions between them and exhibiting companies. Exhibitors provide detailed product presentations to visiting buyers, enabling both prospective and existing customers to gain a deeper understanding of the offerings.

Korea Beauty Show in Seoul tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Korea Beauty Show in Seoul: SHENZHEN XIUZHUANG MAKEUP TOOLS CO., LTD, GUANGZHOU LISSON PLASTIC CO.,LTD, ZHEJIANG WANSHENG COSMETIC PACKAGING CO., LTD, Haifeng Packaging Co Ltd, Guangdong Shengwei Glass Technology Co., Ltd., and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

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Korea Beauty Show in Seoul Photos

Korea Beauty Show in Seoul
Korea Beauty Show in Seoul on-site exhibition (highlights)1
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Korea Beauty Show in Seoul on-site exhibition (highlights)9

InterCharm Korea Exhibitor Directory / E-Magazine

2026 Korea Beauty Show in Seoul Online Exhibitor Directory

Exhibitor number: 517

¥180

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Korea Beauty Show in SeoulRange

Cosmetics: Skincare, makeup, fragrances, cosmeceuticals, and more

OEM/ODM/Packaging: OEM/ODM services, private labeling, packaging solutions, machinery and equipment, printing and labeling, cosmetic containers, raw materials, and ingredients, among others

Scalp Care Products: Scalp care technologies, hair and scalp products, hairdressing tools, hair styling equipment, wigs, artificial hair accessories, and more

Beauty/Skincare/SPA Products and Equipment: Professional beauty and salon equipment, facial care products, spa equipment and furnishings, aromatherapy, body contouring treatments, laser therapies and related devices, and more

Nail Art and Accessories: Nail products and accessories, nail polishes, gel nail care products, gel art supplies, nail care items, acrylic nails, as well as related equipment and accessories

Semi-Permanent/Eyelash and Medical Aesthetic Products: Semi-permanent and eye-related medical aesthetic services, semi-permanent makeup machines, eyelash treatments, eyelashes, pigments, disposable eyelash applicators, and associated accessories (All content herein is copyrighted by Juzhan. Reproduction without permission is prohibited.)

Booth inquiry for this edition

章经理
Ms. ZhangGold-Medal PM
3 Years Booth Sales
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2027 SeoulBeauty Ticket inquiry

韩经理
Mr. HanGold-Medal PM
3 Years Booth Sales
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SeoulBeauty Venue

COEX Convention & Exhibition Center
Address: 513, Yeongdong-daero, Gangnam-gu, Seoul
COEX Convention & Exhibition Center实拍图
COEX Convention & Exhibition Center实景
COEX Convention & Exhibition Center实景图
COEX Convention & Exhibition Center实景图
COEX Convention & Exhibition Center展馆图
COEX Convention & Exhibition Center实拍图
COEX Convention & Exhibition Center实景
COEX Convention & Exhibition Center实景图
COEX Convention & Exhibition Center实景
COEX Convention & Exhibition Center实拍图
COEX Convention & Exhibition Center实拍图
COEX Convention & Exhibition Center实景
COEX Convention & Exhibition Center实拍

Venue transport

Metro / rail

Take Metro Line 2 (green) to Samseong Station. After exiting through Exit 5 or Exit 6, you can reach the COEX complex directly via a covered indoor walkway, without having to go above ground; the exhibition halls are just a few minutes’ walk away.

Take Metro Line 9 (gold) to Bongeunsa Station. Exiting through Exit 7 provides convenient access to COEX.

Air

From Incheon International Airport (ICN): The airport limousine bus is the most convenient option, especially when traveling with luggage. You can take either route 6103 or 6703 (KAL Limousine) directly to the COEX City Air Terminal (CALT), where you’ll arrive right at the terminal. Alternatively, take the AREX express train from the airport to Seoul Station; the journey takes approximately 43 minutes. From there, transfer to Subway Line 2 and ride to Samseong Station.

SeoulBeauty Booth Application

Standard booth

Standard booth Configuration

Carpet
A desk
2~3 chair
A wastebasket
Company board
2~3 spotlight
Two (three) face wall panels
Standard booth Price:
For reference only, the actual booth configuration shall prevail
Blank booth

Blank booth Configuration

No facilities included
Comply with pavilion restrictions
Minimum size required
Blank booth Price:
For reference only, the actual booth configuration shall prevail
View floor price

Process

1.Submit the business license of the company

2.Submit product picture and name

3.Receive exhibition presentation documents and booth drawings

4.Submit booth application form/Sign booth contract

5.Pay the contract booth deposit

6.Prepare for exhibition