Guangzhou International Premium Spirits Exhibition

The Guangzhou International Wine Exhibition (Interwine China) is one of the highest‑profile professional wine exhibitions in mainland China. Delegations from dozens of major wine‑producing countries participate, bringing together wine suppliers from around the globe. Embassies, trade offices, and industry associations from France, Spain, Italy, Portugal, Germany, Romania, Australia, Chile, Argentina, South Africa, and other nations actively organize group exhibits to boost their national wine sales in China.As the largest and most established professional organization in China’s liquor industry, it is widely regarded as the country’s premier wine exhibition, offering specialized services and a robust platform for networking among exhibitors and buyers.

Tens of thousands of import agents, distributors, and group‑buying organizations from across China’s liquor distribution sector converge at this event, making it the nation’s most popular and well‑attended professional wine fair.The Guangzhou International Wine Exhibition (Interwine China)draws wine importers, distributors, retailers, hospitality buyers, and group‑procurement representatives from more than 20 major cities nationwide—including Hainan, Guangdong, Shanghai, Beijing, Shenyang, Guangxi, Jiangsu, Sichuan, Hunan, Hubei, Fujian, Kunming, Jilin, and Liaoning—spanning the length and breadth of the country.

Past supporting organizations include: the Spanish National Institute for Foreign Trade, the Valencia Chamber of Commerce for Foreign Trade, the Spanish Chamber of Commerce in China, Suddefrance in southern France, the French‑Chinese Chamber of Commerce, the Italian National Wine Promotion Center, the Italian Chamber of Commerce in China, the South African Trade Promotion Bureau, the Portuguese Federation of Winemaking Cooperatives, the Portuguese and Chinese Young Entrepreneurs Associations, and the Austrian Trade Office, among others.

The Guangzhou International Wine Exhibition (Interwine China) is more than just an exhibition; it serves as a year‑round platform connecting wineries, importers, distributors, industry associations, and sommeliers from around the world, fostering lasting relationships throughout the year in China.

Guangzhou International Premium Spirits Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Guangzhou International Premium Spirits Exhibition: 上海维纹商贸发展有限公司, 广州市澳郡堡贸易有限公司, 中粮长城酒业有限公司, 宁夏西班酒庄有限公司, 士洋国际贸易(广东)有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Guangzhou International Wine Expo

• The Guangzhou International Wine Expo (Interwine China) is China’s largest specialized exhibition for imported wines and spirits. Since its inception in 2005, it has been successfully held for 35 editions and is widely recognized by the industry as a leading indicator and barometer of China’s imported wine sector, as well as a pivotal platform driving the internationalization of China’s liquor industry. Co-organized by authoritative bodies such as the China Food Industry Association and the World Spirits Trade Association, the event receives key guidance and support from the Ministry of Commerce. It has established deep partnerships with 72 major wine-producing countries worldwide, with each edition spanning approximately 50,000 square meters and attracting nearly 1,000 exhibitors and over 40,000 industry professionals.
• The core value of participating lies in its dual‑directional platform—“bringing in” and “going out”—and its highly concentrated pool of global buyers. Held concurrently with the third phase of the Canton Fair, the expo provides one‑stop access to professional buyers from more than 200 countries around the globe. The 35th edition in 2025 is strategically positioned around the theme “Chinese Liquors Going Global,” drawing over 1,000 buyers from more than 60 countries and regions, including Vietnam, Thailand, Singapore, Malaysia, Japan, and South Korea. Among them, over a thousand are key Southeast Asian purchasers, underscoring the expo’s substantial international influence.
• The expo has established a one‑stop commercial platform that spans the entire global alcoholic beverage value chain. Exhibits cover all categories, including Chinese baijiu, wine, whisky, brandy, sake, craft beer, fruit wines, low‑alcohol trendy drinks, as well as related products such as glassware, packaging, and brewing equipment. At the 2025 edition, leading Chinese liquor brands—including Moutai, Wuliangye, Fenjiu, Yanghe, and Luzhou Laojiao—will share the stage with premium wineries from France, Italy, Spain, Chile, Australia, Japan, Georgia, and dozens of other nations, forming a comprehensive display matrix that encompasses the world’s major production regions. The expo features ten themed zones, such as the Chinese Liquor Pavilion, the Global Award‑Winning Wines Zone, the Whisky Pavilion, and the Craft Beer Zone, offering ample selection space for professional buyers.
• Keeping pace with three major industry trends—“Chinese Baijiu Going Global,” “Premium Wines,” and “Low‑Alcohol Trendy Drinks”—the expo has created a cutting‑edge technological hub fostering deep integration among industry, academia, research, and application. At the 2025 edition, the “Global Distilled Spirits Brand Ranking” was unveiled, with Chinese brands securing six spots in the top ten, highlighting the global recognition of Chinese quality. Concurrently, dozens of specialized events were held, including the Chinese Liquor Going Global Conference, the International Distilled Spirits Brand Value Launch, and the Chinese Baijiu Cocktail Innovation Competition, delving into critical topics such as internationalization strategies, overseas market approaches, and the expansion of emerging distribution channels. The expo also hosts more than 90 exhibits showcasing globally acclaimed award‑winning spirits and dedicated whisky zones, reflecting prevailing consumption trends.
• For Chinese enterprises, this expo serves as a strategic gateway to expand into global markets, connect with international resources, and showcase brand strength. Leveraging Guangzhou’s strategic location as a central hub of the Greater Bay Area and using Southeast Asia as a strategic foothold, the expo outlines a three‑step roadmap for Chinese liquor brands to go global: cultivating cultural ties with neighboring markets, expanding along the Belt and Road Initiative, and penetrating mainstream European and American markets. At the 2025 edition, on‑site matchmaking sessions were organized with key purchasing delegations from Malaysia, Vietnam, and other Southeast Asian countries, building efficient collaboration bridges between Chinese liquor companies and overseas buyers. Participating enterprises can use this platform to tap into global procurement networks and seize early opportunities in the internationalization of China’s liquor industry.

Notable exhibitors

• Leading Chinese liquor brands: Moutai, Wuliangye, Fenjiu, Yanghe, Luzhou Laojiao, Langjiu, Jiannanchun, Shede, Xifeng, Gujing Gongjiu, Jinjiu, Dongjiu, Daohuaxiang, Jiangxiaobai, Hengshui Laobaigan, Zhenjiu, Fenyangwang, Guotai Liquor Industry, Pingba Distillery, Laojiangtai Liquor Industry, Shandong Bandaojing, Taishan Liquor Industry, Gubeichun, Yunmen Liquor Industry, Huaguan Group, Baotuquan Liquor Industry, Lanling Fine Wine, Hongtaiyang Liquor Industry, Luobeichun Group, Yanghu Liquor Industry
• Regional exhibition groups: Renhuai Sauce-Aroma Liquor Exhibition Group, Guizhou Baijiu Exhibition Group, Xishui Exhibition Group, Luzhou Production Area Exhibition Group, Xinjiang Northern Tianshan Foothills Wine Exhibition Group, Ningxia Helan Mountain Eastern Foothills Yinchuan Production Area Exhibition Group, Suining Production Area Exhibition Group, Meizhou City Alcohol Industry Association Exhibition Group, Guangxi Exhibition Group
• Internationally renowned wineries and brands: Italian Merano Wine Festival Exhibition Group, Spain’s Oak River Estate, Chile’s Vina Casa Verdi, Amour Winery, Argentina’s Mendoza Promotion Agency Exhibition Group, Georgia Exhibition Group, Japan External Trade Organization Exhibition Group (27 companies), Australia’s Swan Estate, Australia’s Golden Oriole Winery, South Africa’s KWV Winery, Seti Family Winery, Morgenster Winery, German white wine brand
• Importers and brand operators: Xiwei International (Spanish fine wines), Guangzhou Handong Trading (importer of Sassicaia), Aochu Group (Australian premium products), Gaobaolong (McGowan), Zhinanbei, Xiaohongma Liquor Industry, EVO (U.S. premium products), Bohai International Liquor Industry, Jiulian International (French Cognac), Franburg International Liquor Industry, Geyuan Commerce, She Luxi, Taihe Mingzhuang, Delansuo, Guangmeide, Guangdong Hongqiang Distillery, JiaSheng Liquor Industry, Zhuoda, Maijiale, Nantang International, Jiliou, Aixi Liquor Industry, Junjun, Shanghai Huayin, Shanghai Jingzun, Huashang Liquor Products, Suzhou Yuanhao, Franburg, GVS
• International exhibition groups: France Exhibition Group, Italy Exhibition Group, Spain Exhibition Group, Chile Exhibition Group, Australia Exhibition Group, Portugal Exhibition Group, Argentina Exhibition Group, Germany Exhibition Group, Georgia Exhibition Group, Japan Exhibition Group, Russia Exhibition Group, New Zealand Exhibition Group, South Africa Exhibition Group, Moldova Exhibition Group, Romania Exhibition Group, Greece Exhibition Group, Hungary Exhibition Group, Czech Exhibition Group, Slovak Exhibition Group, Peru Exhibition Group, North Macedonia Exhibition Group
• Other exhibiting enterprises: Yueqiang Liquor Industry, Jiada Yeda Liquor, Yongle Ancient Cellar, Danquan Liquor Industry, Xinmingzhu Liquor Industry, Boxi Liquor Industry, Qiliang Liquor Industry, Wenzhong Sauce-Aroma Liquor, Ban Yuezun Sauce-Aroma Liquor, Jiuzui Da, Maojia Distillery, Gao Can Liquor Industry, Zhongjian Liquor Industry, Han Yao Secret Storage, Zouji Fu, Diaozhi Xuan, Da Guanchao, Yu Yao Liquor Industry, Qipao Tianxia, Zuanping, Shanghai Yuzhi