Shanghai Munich Sports and Outdoor Products Exhibition

The Exhibition Value of ISPO Shanghai

• ISPO SHANGHAI is one of the most influential sports and lifestyle exhibitions in the Asia-Pacific region, organized by ISPO—a world‑leading platform for sports commerce with over 50 years of history. It is widely regarded as a barometer of the Asian sports industry and a hub for innovation in active lifestyles. Since its entry into China in 2005, the show has deeply cultivated the outdoor and sports sectors, becoming a central nexus connecting global brands with the Chinese market and serving as a key platform for transforming the sports and health industry from a niche, professional domain into a mainstream lifestyle trend.
• The core value of exhibiting lies in its cross‑industry platform that seamlessly integrates “sports + fashion + health,” coupled with its strategic advantage in precisely linking exhibitors to China’s evolving sports‑consumption market. In 2025, the exhibition attracted 634 brands from nearly 30 countries and regions, drawing 31,077 professional visitors across 72 nations and territories. The event brought together international giants such as Black Diamond, 3M, and Vibram, alongside pioneering domestic brands like MobiGarden, CAMEL, UTO, and Shokz, creating a comprehensive ecosystem spanning outdoor gear, sports technology, and fashion trends. Among the professional audience, decision‑makers from outdoor activities, water sports, fitness, running, extreme sports, and fashion accounted for a significant share, providing exhibitors with a strategic gateway to engage directly with key buyers across the Asia‑Pacific region.
• The exhibition has established a one‑stop commercial platform covering the entire sports value chain. Exhibits span seven major categories: outdoor sports, camping lifestyle, athletic training, urban sports, water activities, winter sports, and the sports industry supply chain. Special themed zones have been curated for car travel, cycling, running, water sports, rock climbing, urban sports, outdoor aesthetics, and children’s sports, while the equestrian sector was co‑developed with CHF—the China International Horse Industry & Equestrian Exhibition—creating an integrated closed loop of product display, experiential application, and commercial conversion. The ISPO Textrends functional fabrics zone showcased cutting‑edge fiber, fabric, and material trends, attracting nearly a thousand designers and R&D representatives for in‑depth exchanges.
• The exhibition aligns with three major industry trends—sustainable fashion, technology empowerment, and scenario‑based integration—establishing itself as a premier showcase for innovative products and concepts. ISPO CHINA, in collaboration with the China Fashion Color Association, Beijing Institute of Fashion Technology, and the internationally recognized OEKO‑TEX® standard, launched the ECO‑NOVA Sustainable Fashion Award, driving the industry beyond mere environmental commitments toward substantive transformation. Meanwhile, the ISPO CHINA CHOICE Product Power List, based on five rigorous evaluation criteria, identified over 30 new products with strong consumer potential, which were promoted through livestreamed endorsements by specially invited product ambassadors, ensuring direct access to end‑consumer markets. Concurrently, the Entrepreneurship in Sports and Health Forum was held, advancing the evolution of sports and health initiatives from consumer‑centric applications to full‑scale commercial value chains.
• For Chinese enterprises, this exhibition serves as a strategic gateway to expand into the Asia‑Pacific market, connect with international resources, and showcase brand strength. At the 2025 edition, domestic brands demonstrated marked improvements in product capabilities: CAMEL introduced its flagship King Armor jacket and the Runner’s King trail running shoes, featuring color palettes that resonate with younger consumers; MobiGarden unveiled its latest technological innovations, enhancing public awareness of functional products. The exhibition also conducted in‑depth analyses of professional buyer needs, tailoring exclusive procurement shortlists, designing optimal visitor itineraries for targeted audiences, and implementing precision matchmaking systems. A dedicated Buyer Zone was established, successfully establishing an efficient resource‑matching hub. The Emerging Brands Pavilion focused on sustainable design, cutting‑edge technologies, and national‑trend aesthetics, bringing together more than 30 high‑quality domestic innovators alongside international brands newly entering the Chinese market, thereby opening fast‑track channels for business partnerships.
• The 2026 edition is scheduled to take place from July 3 to 5 at the Shanghai New International Expo Center, spanning approximately 33,000 square meters. It is expected to attract 572 exhibiting companies and over 40,000 professional visitors. Exhibiting companies can leverage this platform to tap into premium procurement networks across the Asia‑Pacific region, seizing early opportunities in China’s growing sports‑consumption market and the burgeoning “outdoor+” cross‑sectoral integration trend.