Hong Kong International Travel ExpoITE HONGKONG

Hong Kong International Travel Expo (ITE), the leading international travel trade show in the Asia-Pacific region, will once again bring together hundreds of exhibitors from around the world to engage face-to-face with buyers from China’s Greater Bay Area and across Asia, exploring new opportunities.

The Hong Kong International Travel Expo (ITE) will feature approximately 448 exhibitors from 55 countries and regions, along with 8,000 buyers and industry professionals—85% and 50%, respectively, hailing from outside Hong Kong—and will welcome 74,000 members of the general public.

This edition has attracted an even greater share of international professional visitors, with 46% coming from beyond Hong Kong, while the general‑public days draw primarily high‑end independent travelers, underscoring that ITE’s recovery is of premium quality. Over 70% of ITE’s professional attendees are from the Greater Bay Area, including major Chinese cities such as Hong Kong, Shenzhen, and Guangzhou.

Surveys reveal that the general‑public audience comprises sophisticated independent travelers—well‑educated, frequent globetrotters who are willing to spend more on outbound travel. At ITE, they can tailor itineraries by connecting directly with exhibitors from around the globe and then book online; they can also attend on‑site seminars to gain inspiration and refine their travel plans.

The Hong Kong International Travel Expo (ITE) lives up to its name as a truly international travel exhibition. Beyond its unique location, robust infrastructure, and Hong Kong’s esteemed global standing, the city has long served as a key service hub in Asia, making the Hong Kong International Travel Expo an effective platform for expanding into the international market.