Shandong Jinan Water Expo

The 27th Shandong International Water Expo and the Shandong Urban Water Services Exhibition 2025 were successfully held at the Shandong International Convention and Exhibition Center. Co-organized by the Shandong Provincial Urban Water Supply and Drainage Association, the Water Treatment Equipment Professional Committee of the Shandong Home Appliance Industry Association, and Jinan Jinnuo Exhibition Co., Ltd., this edition of the event was themed “Green Transformation · Smart Empowerment” and marked the 27th installment since the inception of the Shandong International Water Expo. As one of the few UFI‑certified professional water‑industry exhibitions in Northern China that has been held continuously, this year’s expo successfully established a high‑level platform for exchange and collaboration within the region’s water‑treatment sector.

Exhibition Space and Exhibitor Numbers Reach New Heights. For the first time, the exhibition spanned 60,000 square meters, representing a substantial 50% increase over last year’s 40,000 square meters. The event attracted 682 renowned domestic and international companies, showcasing more than 10,000 water‑treatment solutions. The exhibits covered the entire industry value chain, including membrane and water‑treatment technologies, end‑point water purification and hydrogen‑related products, environmentally friendly water‑treatment systems, wastewater and effluent treatment equipment and ancillaries, urban water supply and drainage, smart water management, pumps, pipes, valves, building water supply and drainage, as well as integrated smart environmental‑water‑management solutions. Over the three days, the expo welcomed 46,000 professional visitors, with on‑site transactions totaling RMB 700 million, underscoring its significant platform value and industry influence.

Exhibitor Profile Demonstrates Leadership and Specialization. Industry leaders such as Xinxing Cast Pipe, Southern Pump Industry, SanChuan Smart Technology, and Hunan Aowei Environmental Technology showcased their latest products and cutting‑edge technologies. The exhibition layout was comprehensively upgraded, with meticulously designed specialized zones for end‑point water purification and hydrogen‑related products, membrane and water‑treatment technologies, eco‑friendly water‑treatment solutions, urban water supply and drainage, and smart water management, thereby unlocking deeper industry potential. Exhibitors represented the full spectrum of the value chain, ranging from industrial ultrapure water to residential water purification, urban water supply and drainage, wastewater treatment, building water supply and drainage, membranes, instrumentation, pumps, valves, and piping, as well as disinfection and sterilization technologies.

More Than Twenty High‑Quality Industry Forums and Technical Seminars Held Concurrently. These forums delved into key issues of concern to the industry, including the Symposium on Safe Urban Water Supply Development, the Seminar on Smart Water Management Construction and Operations, the 2025 Summit on the Development of Direct Drinking Water Pipelines in Cities, the 10th National Forum on the Entire Industrial Chain of the Water Purification Sector, the 5th Shandong Stainless Steel Summit, the Seminar on New Technologies and Equipment for Upgrading Industrial Wastewater Standards, the Seminar on the Latest Advances and Innovations in Membrane Separation Technology, and the High‑Level Symposium on Chinese Industrial Water‑Treatment Technologies. These events conveyed forward‑looking trends and innovative thinking, further driving the high‑quality development of the water‑treatment industry.

Exhibit Highlights Reflect Adherence to the Dual Carbon Goals and Technological Innovation Trends. In line with hot topics such as low‑carbon wastewater‑treatment processes and smart water‑saving systems, the expo prominently featured cutting‑edge products, including membranes and membrane modules, end‑point water‑purification devices, hydrogen‑related products, healthy drinking‑water pipelines, pump and valve instrumentation, and smart water‑management solutions. Digitalization and intelligence have become the dominant themes of industry development, as the water‑treatment sector continues to innovate and explore new pathways toward green, low‑carbon, and circular growth. This year’s event vividly demonstrated the robust momentum of technological advancement and industrial transformation within the water‑treatment field.

Strong Market Context and Significant Industry Synergy Effects. As 2025 marks the concluding year of the 14th Five‑Year Plan, the expo fully leveraged its role as an industry bridge, aligning with the broader trend of deep integration between the real economy and the digital economy. The Jinnuo International Water Expo 2025 hosted large‑scale professional water‑industry exhibitions in multiple cities, including Jinan, Hohhot, and Nanjing, with Jinan serving as the spring kickoff and playing a pivotal leading role. Beyond providing exhibitors with a critical platform for enhancing brand value, expanding market reach, and deepening technical exchanges, the expo also functioned as a barometer for industry trends and future prospects.

Enthusiastic Response from Exhibitors and the Industry. Exhibiting companies widely reported that the quality of professional buyers continued to improve, purchase intentions remained clear, and efficient business matchmaking was achieved on site. The expo also welcomed numerous professional visitor groups from government agencies, water‑service corporations, research institutes, and engineering firms. Attendees agreed that, after 27 years of evolution, the Shandong International Water Expo—Northern China’s flagship water‑industry event—has firmly established itself as a strategic platform for companies to showcase products, connect with customers, gain insights into emerging trends, and expand into northern markets, consistently reinforcing its professional standing and influence within the water‑treatment ecosystem.