China Shanghai Kitchen & Bath Exhibition (KBC)

The 29th China International Kitchen & Bath Exhibition (Kitchen & Bath China) was successfully held from May 27 to 30, 2025, at the Shanghai New International Expo Center. With a total exhibition area of 210,000 square meters, the event attracted more than 1,300 exhibitors from 30 countries and regions, and drew over 117,000 professional visitors, underscoring its significant global influence in the kitchen and bath industry.

This year’s show highlighted two major trends: First, competition in the bathroom sector is shifting from individual product offerings toward comprehensive, scenario-based solutions. HEGII has developed three “full‑scene bathroom solutions”—“New Smart Enjoyment,” “New Self‑Care,” and “New Bathing”—centered on the three core scenarios of toileting, washing, and bathing. Meanwhile, LIXIL Group has integrated its brands Grohe, American Standard, and INAX to launch the “LIXIL Dream New Space” full‑scene solution, with prefabricated construction technologies and age‑friendly designs emerging as key highlights. Second, product innovation is increasingly focused on addressing real‑world pain points, with human‑centric designs—such as age‑adaptability and pet‑care features—continuing to gain traction. For example, Duravit’s smart toilet incorporates the Qinqie Shield dual‑action glaze, significantly reducing household chores; Villeroy & Boch’s SupremeWarm instant‑heat seat activates heating only when it detects a user; and Kohler’s Sito Pet Shower tackles practical challenges like fur removal, calming pets, and facilitating convenient one‑person operation during pet bathing.

Among the exhibition’s standout highlights, LIXIL unveiled several groundbreaking innovations making their Chinese debut: Germany’s Grohe Aqua Intelligence® system, showcasing 24 core patented technologies, made its first appearance in China; American Standard’s CleansePlus micro‑nano bubble technology achieves a cleaning efficacy 6.4 times that of ordinary water by seamlessly integrating micron‑ and nano‑bubbles; and Japan’s INAX Cereis intelligent integrated wall‑mounted toilet, launched for the first time in the Chinese market, features a dual‑nozzle system that precisely delineates cleaning zones, effectively preventing cross‑contamination. As an industry leader with more than 20 consecutive participations, HEGII presented an array of innovative products. HEGII Group Chairman Xie Weifan emphasized that the value of KBC extends beyond immediate business matchmaking—it also serves as a long‑term strategic platform for industry dialogue and brand visibility.

Throughout the event, numerous specialized presentations and technical seminars were held, focusing on hot topics such as smart home technologies, green sustainability, and age‑friendly design, thereby establishing a high‑level professional forum for advancing the kitchen and bath industry and fostering international exchange, trade, and knowledge sharing.