Kitchen & Bath China (KBC)

The 29th China International Kitchen & Bath Exhibition (Kitchen & Bath China) was successfully held from May 27 to 30, 2025, at the Shanghai New International Expo Center. With a total exhibition area of 210,000 square meters, this edition attracted more than 1,300 exhibitors from 30 countries and regions, and drew over 117,000 professional visitors, underscoring the event’s significant influence within the global kitchen and bathroom industry.

Two major trends were evident at this year’s show: First, competition in the bathroom sector is shifting from individual product offerings toward comprehensive, scenario-based solutions. HEGII has developed three “full-scenario bathroom solutions”—“New Smart Enjoyment,” “New Self-Indulgence,” and “New Bathing”—centered around the three core scenarios of toileting, washing, and bathing. Meanwhile, LIXIL Group integrated its brands Grohe, American Standard, and INAX to launch the “LIXIL Dream New Space” full-scenario solution, with prefabricated construction technologies and age-friendly designs emerging as key highlights. Second, product innovation is increasingly focused on addressing real-life pain points, with human-centered designs—such as age-friendly features and pet‑care solutions—continuing to gain traction. Duravit’s smart toilet incorporates Qinqie Shield dual‑action glaze, effectively reducing household chores; German brand Villeroy & Boch introduced the SupremeWarm instant‑heat seat, which activates heating only when it detects a user; and Kohler unveiled the Sito Pet Shower, tackling practical challenges like hair removal, calming pets, and facilitating single‑person operation during bath time.

Among the exhibition highlights, LIXIL Group showcased several groundbreaking innovations making their debut in China: Germany’s Grohe Aqua Intelligence® system, featuring 24 core patented technologies, made its first appearance in the Chinese market; American Standard’s CleansePlus micro‑nano bubble technology achieved a breakthrough by combining micron‑ and nano‑bubbles, delivering cleaning power 6.4 times greater than plain water; and Japan’s INAX Ceres intelligent integrated wall‑mounted toilet was unveiled for the first time in China, equipped with a dual‑nozzle system that precisely separates cleaning zones, effectively preventing cross‑contamination. As an industry leader with over 20 consecutive participations, HEGII presented an array of innovative products. HEGII Group Chairman Xie Weifan emphasized that KBC’s value extends beyond immediate business matchmaking—it serves as a strategic platform for industry dialogue and a vital showcase for brands.

Throughout the event, numerous specialized presentations and technical seminars were held, focusing on hot topics such as smart home technologies, green sustainability, and age-friendly design, thereby establishing a high‑level professional forum for advancing the kitchen and bathroom sector and fostering international exchange, trade, and knowledge sharing.