PU – Middle East Dubai Exhibition for Polyurethane, Foaming Materials, and Adhesives

The Exhibition Value of the Dubai Polyurethane Show

• MEFPU-ASB EXPO is the only specialized trade show and technical conference in the Middle East and Africa dedicated to the polyurethane foam, adhesives, sealants, and bonding industries. Co-hosted by Media Fusion and Crain Communications, it has been successfully held four times and is widely recognized in the industry as a leading indicator for the Gulf region’s polyurethane and foaming materials sector, as well as a strategic gateway for global companies seeking to expand into the MEA market. The fifth edition in 2026 will take place from September 28 to 30 at the Dubai World Trade Centre, expected to attract more than 300 exhibiting companies and over 14,000 professional visitors.
• The core value of participation lies in its role as a highly targeted platform connecting businesses with the rapidly growing markets of the Middle East and Africa. By 2028, the MEA polyurethane foam market is projected to exceed USD 4 billion, while the adhesives and sealants market is anticipated to post an annual compound growth rate of over 5.5%, driven by rapid urbanization, large-scale infrastructure projects, and strong demand across sectors such as construction, automotive, bedding, refrigeration, and packaging for energy-efficient materials. The 2025 event brought together globally renowned companies including Recaz Chemicals, Fortune Emirates, Rainbow Middle East LLC, Hinata FZE, Evonik, Tajchem, Momentive, Nesstra, Cannon, SABIC, and others. Professional attendees included procurement decision-makers, engineers, and industry leaders from construction, automotive, aerospace, energy, and other fields.
• The exhibition establishes a one-stop commercial platform covering the entire polyurethane value chain. Exhibits span polyurethane raw materials (isocyanates, polyether polyols, blowing agents, catalysts, flame retardants), PU products (flexible and rigid foams, elastomers, adhesives, sealants), production equipment (foaming machines, cutting machinery, spray systems), as well as sandwich panels and thermal insulation materials—covering the full product spectrum. In 2025, a dedicated pavilion for sandwich panels and thermal insulation was introduced, reflecting the region’s robust demand for energy-saving, fire-resistant, and sustainable solutions.
• The show aligns with three major industry trends—sustainable innovation, automation, and next-generation materials—creating a hub for deep integration among industry, academia, research, and application. The 2025 conference was themed “Driving Sustainable Innovation: Empowering the Smart Economy of the Middle East and Africa through Polyurethanes, Foams, Adhesives, and Insulation Materials,” featuring technical sessions and panel discussions on circular economy, sustainable formulations, market trends, and related topics. Executives and industry experts from Evonik, Momentive, Cannon, Kimpur, Honeywell, Covestro, and other leading companies shared cutting-edge insights.
• For Chinese enterprises, this exhibition serves as a strategic gateway to tap into the Middle East and African markets, connect with global resources, and showcase innovative capabilities. The MEA region exhibits strong demand for high-performance polyurethane materials, while China boasts a complete supply-chain advantage in polyurethane raw materials, equipment, and finished products. Through business-matching services, VIP networking areas, and technical conferences, the show facilitates connections between exhibitors and regional procurement decision-makers. Participating companies can leverage this platform to engage with key MEA purchasing stakeholders, seizing early opportunities in the green, high-performance, and sustainable transformation of the polyurethane and foaming materials industries.