Melbourne International Coffee Expo (MICE)
MICE- 1/1
- Annual
- 20000㎡
- Exhibition area
- 385
- Exhibitors
- 26000
- Visitors
MelbourneTea and Coffee expo Fair Details
- Organizer:
- MILKLAB
- Venue:
- Melbourne Exhibition & Convention Centre
- Address:
- 2 Clarendon Street,Southbank,Melbourne, Victoria,Australia, 3205,Australia
Melbourne International Coffee Expo (MICE)Profile
The Melbourne International Coffee Expo (MICE) is the largest and most popular coffee exhibition in the Southern Hemisphere. Established in 2012, it has become a must-attend event for everyone in the coffee industry, providing networking opportunities and creating genuine business prospects for café owners, roasters, equipment manufacturers, and service providers.
The previous edition of MICE covered a total exhibition area of 20,000 square meters, featuring 385 exhibitors from China, Chinese Taipei, Vietnam, Thailand, Indonesia, South Korea, Japan, Singapore, New Zealand, Dubai, Germany, the United States, and other regions, attracting 26,000 attendees.
MICE attracts professionals worldwide, including coffee manufacturers, suppliers, baristas, café owners, and related enterprises. Exhibitors can showcase their latest coffee products and services, exchange experiences, and build connections with industry peers.
As a leading outbound exhibition service provider, JZ Exhibition has earned client trust through precise market positioning and high-quality services, empowering businesses to expand globally. MICE offers abundant networking opportunities and will host the World Barista Championship and the World Brewers Cup, showcasing Melbourne's coffee culture to the world.
Melbourne International Coffee Expo (MICE) tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.
Partial exhibitor directory and exhibitor list for Melbourne International Coffee Expo (MICE): MADE BY FRESSKO, Superkick, MUVNA, Embassy of El Salvador, Lelit, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
Melbourne International Coffee Expo (MICE) Photos
MICE Exhibitor Directory / E-Magazine
Melbourne International Coffee Expo (MICE)Range
Coffee: Coffee, tea & beverages, bakery products, whole & roasted beans, chocolate & desserts, ice cream & gelato, raw materials
Coffee Equipment: Siphon brewers, manual brewers, pour-over drippers, filter papers, ice cream coffee equipment, other coffee accessories
Coffee Processing & Production Equipment: Capsule coffee machines, modified coffee machines, various other coffee machines, hullers, sorting/screening machines, grinders, water purification systems
Booth inquiry for this edition
2027 MelbourneTea and Coffee Ticket inquiry
MelbourneTea and Coffee Venue
Venue transport
- Metro / rail
Trams: Routes 96, 109, and 12 provide direct service to the 124A Casino/MCEC (Clarendon Street) stop, with the exhibition center’s Clarendon Street entrance just outside. Routes 70 and 75, as well as the free City Circle tram, stop at Flinders Street Station; from there, a 5–10 minute walk along Clarendon Street will bring you to the venue.
- Air
From Melbourne Airport: Take the SkyBus directly to Southern Cross Station, then transfer to a tram or walk—this is an economical and convenient option.
- Train
From South Cross Station: This is the nearest railway station to the MCEC. Upon exiting the station, you can take tram lines 96, 109, or 12 directly—just a few stops away—or walk, which takes approximately 10–12 minutes to reach the exhibition venue.
MelbourneTea and Coffee Booth Application
Standard booth Configuration
Blank booth Configuration
Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition
