Verified: updated on 2026-10-15

Melbourne International Coffee Expo (MICE)

Name: Melbourne International Coffee Expo (MICE)
Start: 2027-03-04T09:00:00+08:00
End: 2027-03-06T18:00:00+08:00
Location: Melbourne Exhibition & Convention Centre
Rating: 4.4

MICE

Dates: 2027.03.04-03.06Show Hours: 09:00-18:00

Venue: Melbourne Exhibition & Convention Centre

Highlights: The largest and most popular coffee exhibition in the Southern Hemisphere

Standard booth|9 m² incl. basic setup

52000 元/9平方米

Blank booth|From 18 m², construction not included

View Floor PriceBooth Consultation

Group tour

Duration6 days / 5 nights

Airport transferLocal receptionEntry badge4-star hotelBusiness mealsFull transportSightseeing

16000 CNY/person

View itinerary

Exhibition Data

1/1
Edition

20000㎡
Exhibition area

385
Exhibitors

26000
Visitors

Melbourne Tea and Coffee Expo Details

The Melbourne Coffee Expo (MICE) in Australia is the leading coffee industry event in the Southern Hemisphere, catering to professionals such as café owners, roasters, equipment manufacturers, and service providers. The exhibition encompasses the entire coffee value chain, featuring specialty coffee beans, roasting technologies, professional equipment, and applications of coffee culture. Its distinctive value lies in integrating the resources of the World Barista Championship and the World Brewers Cup, creating an international platform that combines trade matchmaking, skill competitions, and cultural exchange.

Industry:: Tea and Coffee fair AustraliaTea and Coffee fair MelbourneTea and Coffee Expo

Organizer:: MILKLAB

City:: Australia Melbourne

Venue:: Melbourne Exhibition & Convention Centre

Address:: 2 Clarendon Street,Southbank,Melbourne, Victoria,Australia, 3205,Australia

Profile

The Melbourne International Coffee Expo (MICE) is the largest and most popular coffee exhibition in the Southern Hemisphere. Established in 2012, it has become a must-attend event for everyone in the coffee industry, providing networking opportunities and creating genuine business prospects for café owners, roasters, equipment manufacturers, and service providers.

The previous edition of MICE covered a total exhibition area of 20,000 square meters, featuring 385 exhibitors from China, Chinese Taipei, Vietnam, Thailand, Indonesia, South Korea, Japan, Singapore, New Zealand, Dubai, Germany, the United States, and other regions, attracting 26,000 attendees.

MICE attracts professionals worldwide, including coffee manufacturers, suppliers, baristas, café owners, and related enterprises. Exhibitors can showcase their latest coffee products and services, exchange experiences, and build connections with industry peers.

As a leading outbound exhibition service provider, JZ Exhibition has earned client trust through precise market positioning and high-quality services, empowering businesses to expand globally. MICE offers abundant networking opportunities and will host the World Barista Championship and the World Brewers Cup, showcasing Melbourne's coffee culture to the world.

Melbourne International Coffee Expo (MICE) tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Melbourne International Coffee Expo (MICE): THE ALTERNATIVE DAIRY CO., Coffee Works Express, Barista Group Co, MELITTA PROFESSIONAL, Chai Spice Beverages, DAVINCI GOURMET, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.