Moscow International Optical Fair (MIOF)

The Moscow International Optical Fair (MIOF), established in 2009, is Russia’s premier professional exhibition—boasting the highest standards, greatest frequency, and most significant influence within the eyewear industry.It serves as a leading business platform in Russia, bringing together global brand distributors and representatives from the wholesale and retail sectors.Held twice annually, it unites distributors of international optical brands with wholesale and retail stakeholders on a single venue.

The Moscow International Optical Fair (MIOF) aims to provide attendees with access to the latest frame and sunglasses collections, contact lenses, lens care solutions, and cutting-edge equipment for optician salons. The event offers an exceptional opportunity to stay abreast of emerging trends and innovations, enabling informed purchasing decisions, the establishment of new business relationships, and the negotiation of mutually beneficial agreements with suppliers.

A wide array of renowned eyewear brands participate in MIOF. Prominent names include, but are not limited to: Optic Dias, Megapolis, Inveco, Rodenstock RUS, and Balero-MC. These brands represent market leaders in Russia, showcasing innovative products and technologies that set new benchmarks in the eyewear sector. Additionally, the fair attracts over 70 companies from Austria, Belarus, the United Kingdom, Italy, China, France, South Korea, and other countries.

As one of Europe’s fastest-growing markets, consumption of eyewear-related products has been expanding at a robust annual rate of 10% to 15%. The Moscow International Optical Fair (MIOF) continues to grow in scale and attendance, while hosting numerous business-matching sessions that provide an ideal forum for global brands to engage in meaningful commercial exchanges.

Moscow International Optical Fair (MIOF) tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Moscow International Optical Fair (MIOF): EXENZA, Криптомед, Линзы Хойя Рус, ООО, ПОЛАР-ОПТ, Риарден, ООО, ООО «Оптический мир», and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.