Motortec Automechanika Madrid

### The Exhibition Value of the Madrid International Auto Parts Show #### A Strategic Gateway to Southern Europe’s Automotive Aftermarket Co-organized by Messe Frankfurt and IFEMA, the Madrid International Auto Parts Show is a key member of the Automechanika global brand family. Widely recognized within the industry as a strategic gateway to the markets of Southern Europe, Latin America, and North Africa, it offers an irreplaceable entry point for companies seeking to expand into the Iberian Peninsula and neighboring regions. #### A One‑Stop Trade Platform Covering the Entire Automotive Value Chain The show has established itself as a comprehensive, one-stop trade platform spanning the entire automotive aftermarket value chain. Its exhibits are organized into six core sectors: components and assemblies, electronics and systems, accessories and modifications, repair and maintenance, IT and management, and fuel stations and car washes. From critical components such as powertrains, chassis, and body parts, to electronic systems like engine control units, lighting, and driver assistance technologies, and even post‑sales services including diagnostic equipment and painting processes, the exhibition provides a precise matchmaking platform for both upstream and downstream players in the industry. Renowned international brands—including Bosch, Brembo, Continental, Hella, and Osram—regularly showcase their offerings at this event, underscoring its high standing within the sector. #### Highly Concentrated Professional Buyer Base The show boasts a highly concentrated pool of professional buyers, with over 50% of attendees being workshop professionals, among whom 59% are independent workshop owners holding direct purchasing authority. Prominent distributors such as AD PARTS, CGA, GROUPAUTO UNIÓN IBÉRICA, ANDEL, SERCA, and DIPART all demonstrate significant participation. With 700 exhibitors occupying 40,000 square meters of exhibition space and attracting 60,349 visitors, the event underscores its exceptional professionalism and industry influence, providing participating companies with a direct channel to engage with high‑value decision‑makers. #### A Technology Hub Focused on Industry Trends Keeping pace with the three major industry trends—electrification, digitalization, and sustainability—the show has evolved into a cutting-edge technology hub that fosters deep collaboration among industry, academia, research institutions, and end-users. During the event, the Motormeetings seminar series delves into前沿 topics such as workshop digitalization, operational management, electric vehicles, and emerging market trends, offering exhibitors and attendees invaluable insights into the latest industry developments and future directions. With particular attention paid to the core audience of repair shops, the show organizes a range of targeted activities to enhance their professional engagement, striving to attract even more workshops to participate. #### A Strategic Springboard for Chinese Enterprises Entering Southern Europe For Chinese companies, this exhibition serves as a strategic gateway to unlock the Southern European market, connect with resources across Latin America and North Africa, and showcase their innovative capabilities. Situated on the Iberian Peninsula in southwestern Europe, Spain enjoys a unique geographical position, bordered by the Atlantic Ocean and the Mediterranean Sea, making it a vital bridge linking Europe, Africa, the Middle East, and Latin America. By leveraging this platform, Chinese exhibitors can tap into key procurement networks in Southern Europe and Latin America, seize opportunities presented by the electrification, digitalization, and green transformation of the automotive aftermarket, and establish a crucial foothold in overseas markets.