Retail Show New York, USA
NRFVenueJavits Convention Center, NYC
- 1/1
- Annual
- 66000㎡
- Exhibition area
- 870
- Exhibitors
- 41000
- Visitors
New YorkRetail expo Fair Details
- Organizer:
- National Retail Federation
- Venue:
- Javits Convention Center, NYC
- Address:
- 655 West 34th Street New York, NY 10001-1188 USA
Retail Show New York, USAProfile
The National Retail Federation (NRF) Show in New York is the oldest and largest retail trade show in the United States. Hosted by the National Retail Federation, the world’s largest retail industry association, it is also the longest-running professional exhibition dedicated to store design, point-of-sale displays, visual merchandising, and in-store marketing.
The National Retail Federation (NRF) Show has evolved into a unique platform serving the global retail marketplace. In addition to showcasing retail equipment, services, and real estate solutions, the NRF Show also hosts networking and thought‑provoking events such as the Global Retail Forum.
This year’s event will highlight cutting-edge innovations spanning in‑store experiences, supply chain management, loss prevention and asset protection, product merchandising, and immersive technologies. Bringing together some of the most dynamic industry leaders from around the world, the show fosters cross‑industry collaboration across the entire retail spectrum. Key themes and trends on display include artificial intelligence, customer experience, digital transformation, first‑party data, supply chain risk mitigation, rising retail costs, payment flexibility, retail crime and shrinkage, personalization, and sustainability.
The National Retail Federation (NRF) Show is more than just an exhibition—it is a vibrant community that attracts the largest global audience and exhibitor base in the retail sector, exclusively through the NRF platform. It offers unparalleled opportunities to forge new partnerships, explore best‑in‑class experiences, and learn from some of today’s most influential players shaping the future of retail. (All content herein is copyrighted by Juzhan; unauthorized reproduction is prohibited.)
Retail Show New York, USA tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.
Partial exhibitor directory and exhibitor list for Retail Show New York, USA: Business France, Uber, L&T TECHNOLOGY SERVICES LIMITED, Lenovo, Palo Alto Networks, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
The Value of Exhibiting at NRF New York
- The National Retail Federation’s Big Show in New York is the world’s largest and most influential annual event for the retail industry, often hailed as “the global barometer of retail.” Hosted by the National Retail Federation (NRF), the show has a legacy spanning more than a century since its inception in 1911, making it an indispensable premier platform each year for retailers, technology providers, industry experts, and policymakers worldwide.
- The core value of participation lies in its unique role as a hub that brings together top-tier resources and decision-makers from across the global retail landscape. In 2026, the event attracted 41,000 professional attendees from 100 countries and regions, including representatives from over 6,500 retail brands. These attendees included key decision-makers from leading global retailers such as Walmart, Target, Home Depot, Ulta Beauty, and Abercrombie & Fitch, providing exhibiting companies with a strategic gateway to engage directly with top-tier international buyers.
- The exhibition offers a one-stop commercial platform that spans the entire retail value chain. Exhibits cover a full spectrum of categories, including retail technology, AI solutions, electronic shelf labels, smart POS systems, supply chain management, payment technologies, and digital marketing. In 2026, the show hosted 1,025 exhibitors across 33,500 square meters of net exhibition space, featuring specialized zones such as the Startup Hub and the Foodservice Innovation Zone. From traditional retail equipment to generative AI technologies, and from electronic price tags to omnichannel solutions, the event fosters a complete, closed-loop retail ecosystem.
- The show aligns with three major industry trends—AI-driven innovation, technological advancement, and omnichannel integration—establishing itself as a cutting-edge center for deep collaboration among academia, industry, research, and end-users. For the first time in 2026, the event introduced the “AI Stage,” dedicated to exploring practical applications of artificial intelligence in retail. Google CEO Sundar Pichai and Walmart CEO John Furner took part in a joint dialogue, announcing a partnership between Walmart and Google Gemini on the Universal Commerce Protocol. Throughout the event, more than 185 specialized sessions were held, featuring over 550 industry leaders who addressed critical topics such as digital transformation, customer experience, supply chain optimization, and brand evolution.
- For Chinese enterprises, this exhibition serves as a strategic gateway to tap into the North American and global retail markets, connect with international resources, and showcase their innovative capabilities. In 2026, there were 25 exhibitors specializing in electronic paper technologies, with mainland Chinese companies accounting for 12 of them—a share of 48%. Leading Chinese manufacturers of electronic price tags, such as ZKONG, Sifei, and ACLAS, showcased their latest innovations and engaged in in-depth discussions with global retail giants. Through this platform, participating companies can access worldwide retail procurement networks and seize early opportunities in the digital, intelligent, and globally integrated transformation of the retail sector.
Notable exhibitors
- International Tech Giants:Google, Microsoft, Amazon Web Services, IBM, SAP, Oracle, Salesforce, Intel, NVIDIA, Cisco
- Retail Brands:Walmart, Target, Home Depot, Best Buy, CVS Health, Kroger, Albertsons, Ulta Beauty, Abercrombie & Fitch, DICK’s Sporting Goods, REI, Ralph Lauren, Saks Global, Fanatics, Taco Bell, Shopify
- Electronic Shelf Labels and Retail Technology:VusionGroup, Hanshow, SoluM, ZKONG (Smart Control), Netronix, Pricer, Samsung Display, E Ink YuanTai Technology, Sifei, Xi’an ChaoHai (SUPERHII), Xiamen Dingjian (ACLAS), Fujian Meethope
- Smart Payments and POS Systems:Ingenico, Verizon Business, Fiserv, Square, Toast, Clover
- AI and Data Analytics:Google Cloud, Microsoft Azure, AWS, IBM Watson, Salesforce Einstein, SAP, Oracle, Klaviyo
- Supply Chain and Logistics:FedEx, UPS, DHL Supply Chain, Sensormatic Solutions, Zebra Technologies
- Cybersecurity:Okta, Fortinet, CrowdStrike, Palo Alto Networks
- Consulting and Services:Deloitte, PwC, KPMG, EY, Accenture, McKinsey, BCG, Tata Consultancy Services, Infosys, Wipro
- Chinese Exhibitors:ZKONG (Smart Control), Sifei, Xi’an ChaoHai (SUPERHII), Xiamen Dingjian (ACLAS), Fujian Meethope, Feitian Integrity, POSHIJI
- Startups (Startup Hub):AI-driven retail startups, retail technology innovators, emerging payment solutions
Retail Show New York, USA Photos
NRF Exhibitor Directory / E-Magazine
Retail Show New York, USARange
Commercial Facility Equipment: Automated self-service vending machines, shelving units, mall counters, garment display racks, automated lockers, shopping carts/baskets, checkout counters, commercial logistics equipment, refrigeration and freezing equipment for food storage and transportation, refrigerated and frozen display units, freshness‑preserving devices, food processing machinery, cling film, packaging machines, as well as pricing scales, electronic scales, barcode scales, supermarket anti-theft mirrors, holographic imaging products, access control systems, and more.
Commercial Information Technology: Electronic Article Surveillance (EAS) systems, video surveillance systems, barcode technologies and equipment, barcode scanners, price‑tagging machines, radio‑frequency identification (RFID), smart‑card recognition technology, point‑of‑sale (POS) systems, enterprise resource planning (ERP) systems, payment systems, printers, self‑service kiosks, intelligent payment solutions, and mobile business platforms. (Copyright of this content belongs to Juzhan; unauthorized reproduction is prohibited.)
Product Manufacturers: Apparel and fashion items, detergents and household chemicals, general merchandise, seasonings, beverages, meat products, tea, edible mushrooms, office and educational supplies, regional specialty products, agricultural goods, and more.
Commercial Design Categories: Lighting, advertising materials, and point‑of‑purchase (POP) displays.
Commercial Design Zone: Store design concepts, store interiors, display accessories, lighting fixtures, decorative elements and visual merchandising, as well as POP displays.
End-to-End Cold Chain Equipment: Refrigerators/refrigerated trucks, freezing units, ice makers, commercial kitchens, transit handling equipment, and warehousing solutions.
Exhibition Review
The 2026 National Retail Federation Show (NRF 2026: Retail’s Big Show) was successfully held from January 11 to 13, 2026, at the Javits Center in New York City. Themed “The Next Now” and organized by the National Retail Federation, this event is the annual highlight of the global retail industry.
In terms of scale, the exhibition brought together 1,025 exhibiting companies from 100 countries and regions worldwide, with a net exhibition space of 33,500 square meters. It attracted 41,000 professional visitors, marking a new all-time high. Exhibitors spanned the entire value chain, including retail technology, electronic shelf labels, AI solutions, payment technologies, and supply-chain management. Specialized zones such as the Startup Hub and the Foodservice Innovation Zone were also featured. International visitors accounted for more than one-third of the total, with the Brazilian delegation being the largest, underscoring the show’s global reach.
This year’s edition showcased numerous highlights, with AI technology emerging as the central focus. For the first time, an “AI Stage” was established to explore the practical applications of artificial intelligence in retail. Google CEO Sundar Pichai and Walmart CEO John Furner took part in a joint discussion, announcing a collaboration between Walmart and Google Gemini on the Universal Commerce Protocol. Microsoft significantly expanded its exhibit footprint compared to previous years, showcasing its cutting-edge retail AI solutions. Another major highlight was e-paper technology: E Ink Corporation, in partnership with VusionGroup, Hanshow, SoluM, ZKONG, Samsung, and others, demonstrated large-format retail advertising displays and electronic shelf labels powered by E Ink Spectra 6 color e-paper, advancing store digitization and sustainability.
A rich array of concurrent events created a premier platform for industry dialogue. Over 185 specialized sessions were held during the show, featuring more than 550 industry leaders, including VaynerMedia CEO Gary Vaynerchuk, REI CEO Mary Beth Laughton, Ralph Lauren Chief Brand and Innovation Officer David Lauren, DICK’S Executive Chairman Ed Stack, and Abercrombie & Fitch CEO Fran Horowitz. Topics covered included AI applications, customer experience, supply-chain optimization, brand evolution, and talent development. The show also hosted “Retail’s Big Concert,” with a live performance by Joe Jonas. Additionally, “The Pit Stop,” an immersive experience zone, made its debut, using go-kart‑style interactive elements to showcase next‑generation POS systems.
The professional visitor base was exceptionally strong, with international participation reaching a record high. The event drew professional buyers from 100 countries and regions worldwide, with attendees accounting for over one-third of the total. Exhibiting companies widely reported the high quality of professional visitors and their clear purchasing intent, resulting in significant on‑site business matchmaking. Among them, 25 exhibitors focused on e-paper technologies, including 12 from mainland China, highlighting the competitive strength of Chinese retail tech in the global market.
The show yielded substantial outcomes and received enthusiastic industry acclaim. During the event, NRF announced plans to expand its brand into the Middle East, with a new exhibition scheduled for Riyadh in 2027. A Deloitte report underscored that the retail sector is undergoing profound transformations in commerce, customer engagement, and operational discipline, with AI serving as the pivotal driver of these changes. Attendees agreed that NRF Retail’s Big Show is not only an outstanding platform for brand exposure and business networking but also a critical hub for gaining insights into global retail trends and exploring pathways for AI‑driven digital transformation.
Booth inquiry for this edition
2027 New YorkRetail Ticket inquiry
New YorkRetail Venue
New YorkRetail Booth Application
Standard booth Configuration
Blank booth Configuration
Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition
