Italian Board Games Exhibition
PLAYVenueBologna Fiere
- 1/1
- Annual
- 30000㎡
- Exhibition area
- 300
- Exhibitors
- 27500
- Visitors
BolognaToys expo Fair Details
- Organizer:
- BolognaFiere Group, Italy
- Venue:
- Bologna Fiere
- Address:
- Piazza della Costituzione, 540128 Bologna, Italy
Italian Board Games ExhibitionProfile
The Italian Board Games Exhibition (PLAY) is Italy’s largest and most popular gaming trade show, organized by the renowned BolognaFiere Group. The venue features multiple dedicated zones, showcasing a comprehensive range of board game categories, including card games, wargames, RPGs, educational toys, indie titles, related merchandise, digital board game derivatives, and gaming software.
At the last edition, the Italian Board Games Exhibition (PLAY) spanned 30,000 square meters, with 300 exhibitors hailing from China, Japan, the United States, Iran, Turkey, South Korea, Taiwan, Dubai, Brazil, and other regions, attracting a total of 27,500 visitors.
With participants and attendees drawn from numerous countries and regions worldwide, the exhibition provides an expansive platform for international exchange and collaboration. Focused on gaming, anime, and related industries, it offers exhibitors an exceptional opportunity to showcase their innovative products and cutting-edge technological advancements.
Italy stands at the crossroads of gaming and anime culture. The Italian Board Games Exhibition (PLAY) is not merely a platform for product display; it is also a premier event that brings together industry leaders and fosters the exchange of groundbreaking ideas. The successful staging of this exhibition has played a vital role in advancing the gaming and anime sectors, both within Italy and globally. (Copyright of this content belongs to Juzhan; unauthorized reproduction is prohibited.)
Italian Board Games Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.
Italian Board Games Exhibition Photos
PLAY 2027 Venue Map
I. Traditional Tabletop Games (Core Product Categories)
- German-style strategy games, American heavy-strategy games, family-friendly casual games, and party entertainment games
- Abstract puzzle board games: Go, chess, Gomoku, Othello, and traditional local card and board games
- Puzzle escape room board games, escape-themed board games, narrative deduction board games, and deck-building card games
- Parent–child board games for children, early-learning toy-based board games, and light, family-friendly mini-games
- Out-of-print vintage board games, collectible limited-edition titles, and niche original board games by independent designers
II. TCG Collectible Card Game Zone (a key highlight of the exhibition, featuring a dedicated 5,000㎡ pavilion)
- Competitive trading card games: mainstream IP cards such as Magic: The Gathering, Pokémon TCG, Yu-Gi-Oh!, Star Wars TCG, and more
- Two-player competitive cards, LCG growth-based cards, narrative-driven cards, tarot cards, and scenario-based tabletop game cards
- Card-related merchandise: card sleeves, card boxes, collectors’ storage solutions, card accessories, rare foil cards, and limited-edition collectible cards
III. TRPG Role-Playing Tabletop Games Zone
- D&D Dungeons & Dragons and other role-playing game rulebooks, scenarios, character guides, and setting collections
- Urban-themed, fantasy, dark fantasy, and historical tabletop role-playing games
- Role-playing dice sets, character standees, scenario maps, module accessories, and Cthulhu-themed tabletop game props
IV. Miniature Figures & War Game Models Exhibition Area
- Warhammer, medieval battle miniature figures, assembly models, Gundam models, and figurines
- Sand table wargames, dioramas, painting pigments, modeling tools, and scenic accessories
- IP figurines, movie/game-derived statues, assembly kits, and finished painted models
V. Educational, Intellectual, and Scientific Games
- Campus educational teaching aids, science-based educational games, cognitive‑training toys, and immersive simulation games
- Serious‑Game—serious games, environmental‑themed, historical‑themed, or humanities‑themed educational board games
- Children’s attention‑training toys, coding board games, parent–child interactive educational tools, and rehabilitation games for individuals with special needs
VI. Independent Digital Games (limited to categories that integrate with physical board games)
- Digital versions of tabletop games, as well as hybrid online–offline tabletop games that blend physical and virtual elements
- Turn-based strategy games and card-based indie titles developed by independent studios
- Narrative-driven games exploring themes such as women’s issues, social topics, and public-interest causesIndependent mini-games
VII. Board Game Accessories, Cultural and Creative Products, and IP‑Derived Merchandise
- Board game storage boxes, custom dice, table mats, scoreboards, card dividers, and storage pouches
- Game concept art collections, comics, official novels, and art portfolios
- IP-themed apparel, badges, posters, pendants, themed blind boxes, and exhibition-exclusive merchandise
VIII. Business Publishing Exhibits & Supporting Projects
PLAY Exhibitor Directory / E-Magazine
Italian Board Games ExhibitionRange
Various tabletop games: strategy board games, family-friendly casual board games, party games, puzzle board games, wargames, parent–child and children’s board games, traditional educational board games
Card products: TCG trading cards, collectible cards, tabletop game cards, card-related accessories
Role-playing category: TRPG gaming tools, scenario-based games, miniature figures, action figures, a complete range of DND merchandise
Board game accessories: dice, card sleeves, storage boxes, game boards, and specialized tabletop consumables
Educational toys: educational board games, logic teaching aids, STEM parent–child games
Independent original creations: designer‑made board games, niche fan‑made titles
Trend Toy IP Merchandise: Game-related cultural and creative products, art concept books, anime‑derived collectibles
Digital Gaming: Mobile board games, indie casual games, VR tabletop games, and game development‑related services
(Copyright of this article belongs to Juzhan. Reproduction without permission is prohibited.)
Booth inquiry for this edition
2027 BolognaToys Ticket inquiry
BolognaToys Venue
Venue transport
- Air
From Guglielmo Marconi International Airport: Take the Marconi Express to Bologna Central Station; the journey takes approximately 8 minutes. Upon arrival, transfer to bus lines 35 or 38 at the station.
- Train
From Bologna Central Station: Take bus lines 35 or 38 from in front of the station and get off at the “Fiera Palazzo Congressi” stop, which is located right at the main entrance of the exhibition center.
BolognaToys Booth Application
Standard booth Configuration
Blank booth Configuration
Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition
