Verified: updated on

Bologna Toyslogo

SELECT

Italian Board Games Exhibition

PLAY

Dates
Show Hours:
Venue
Bologna Fiere
Highlights
Italy’s largest and most popular gaming exhibition covering the entire spectrum of tabletop games.
Standard booth
Standard booth|9 m² incl. basic setup
Blank booth
Blank booth|From 18 m², construction not included
View Floor PriceBooth Consultation

Italian Board Games Exhibition

¥0.00

Buy now

Group tour

Tour itinerary

Duration6 days / 5 nights

Airport transferLocal receptionEntry badge4-star hotelBusiness mealsFull transportSightseeing

17000 CNY/person
View itinerary

Exhibition Data

1/1
Edition
30000㎡
Exhibition area
300
Exhibitors
27500
Visitors

Bologna Toys Expo Details

The Italian Board Games Exhibition (PLAY), organized by BolognaFiere, encompasses the entire spectrum of board game categories—including card games, wargames, RPGs, educational and developmental toys, indie games, related merchandise, and digital board game derivatives—drawing 300 exhibitors and 27,500 visitors from around the world. It serves as a key platform for the international gaming and anime industries to showcase innovative products and foster the exchange of ideas.
Industry:
Toys fairItalyToys fairBolognaToys Expo
Organizer:
BolognaFiere Group, Italy
City:
ItalyBologna
Venue:
Bologna Fiere
Address:
Piazza della Costituzione, 540128 Bologna, Italy

Profile

The Italian Board Games Exhibition (PLAY) is Italy’s largest and most popular gaming trade show, organized by the renowned BolognaFiere Group. The venue features multiple dedicated zones, showcasing a comprehensive range of board game categories, including card games, wargames, RPGs, educational toys, indie titles, related merchandise, digital board game derivatives, and gaming software.

At the last edition, the Italian Board Games Exhibition (PLAY) spanned 30,000 square meters, with 300 exhibitors hailing from China, Japan, the United States, Iran, Turkey, South Korea, Taiwan, Dubai, Brazil, and other regions, attracting a total of 27,500 visitors.

With participants and attendees drawn from numerous countries and regions worldwide, the exhibition provides an expansive platform for international exchange and collaboration. Focused on gaming, anime, and related industries, it offers exhibitors an exceptional opportunity to showcase their innovative products and cutting-edge technological advancements.

Italy stands at the crossroads of gaming and anime culture. The Italian Board Games Exhibition (PLAY) is not merely a platform for product display; it is also a premier event that brings together industry leaders and fosters the exchange of groundbreaking ideas. The successful staging of this exhibition has played a vital role in advancing the gaming and anime sectors, both within Italy and globally. (Copyright of this content belongs to Juzhan; unauthorized reproduction is prohibited.)

Italian Board Games Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

View more

PLAY 2027 Venue Map

I. Traditional Tabletop Games (Core Product Categories)

  1. German-style strategy games, American heavy-strategy games, family-friendly casual games, and party entertainment games
  2. Abstract puzzle board games: Go, chess, Gomoku, Othello, and traditional local card and board games
  3. Puzzle escape room board games, escape-themed board games, narrative deduction board games, and deck-building card games
  4. Parent–child board games for children, early-learning toy-based board games, and light, family-friendly mini-games
  5. Out-of-print vintage board games, collectible limited-edition titles, and niche original board games by independent designers

II. TCG Collectible Card Game Zone (a key highlight of the exhibition, featuring a dedicated 5,000㎡ pavilion)

  • Competitive trading card games: mainstream IP cards such as Magic: The Gathering, Pokémon TCG, Yu-Gi-Oh!, Star Wars TCG, and more
  • Two-player competitive cards, LCG growth-based cards, narrative-driven cards, tarot cards, and scenario-based tabletop game cards
  • Card-related merchandise: card sleeves, card boxes, collectors’ storage solutions, card accessories, rare foil cards, and limited-edition collectible cards

III. TRPG Role-Playing Tabletop Games Zone

  1. D&D Dungeons & Dragons and other role-playing game rulebooks, scenarios, character guides, and setting collections
  2. Urban-themed, fantasy, dark fantasy, and historical tabletop role-playing games
  3. Role-playing dice sets, character standees, scenario maps, module accessories, and Cthulhu-themed tabletop game props

IV. Miniature Figures & War Game Models Exhibition Area

  1. Warhammer, medieval battle miniature figures, assembly models, Gundam models, and figurines
  2. Sand table wargames, dioramas, painting pigments, modeling tools, and scenic accessories
  3. IP figurines, movie/game-derived statues, assembly kits, and finished painted models

V. Educational, Intellectual, and Scientific Games

  1. Campus educational teaching aids, science-based educational games, cognitive‑training toys, and immersive simulation games
  2. Serious‑Game—serious games, environmental‑themed, historical‑themed, or humanities‑themed educational board games
  3. Children’s attention‑training toys, coding board games, parent–child interactive educational tools, and rehabilitation games for individuals with special needs

VI. Independent Digital Games (limited to categories that integrate with physical board games)

The exhibition does not include mainstream online PC games; it exclusively features tabletop games adapted into digital formats:
  1. Digital versions of tabletop games, as well as hybrid online–offline tabletop games that blend physical and virtual elements
  2. Turn-based strategy games and card-based indie titles developed by independent studios
  3. Narrative-driven games exploring themes such as women’s issues, social topics, and public-interest causesIndependent mini-games

VII. Board Game Accessories, Cultural and Creative Products, and IP‑Derived Merchandise

  1. Board game storage boxes, custom dice, table mats, scoreboards, card dividers, and storage pouches
  2. Game concept art collections, comics, official novels, and art portfolios
  3. IP-themed apparel, badges, posters, pendants, themed blind boxes, and exhibition-exclusive merchandise

VIII. Business Publishing Exhibits & Supporting Projects

Tabletop game publishing rights, overseas distribution projects, supporting equipment for physical tabletop gaming venues, tournament services, game development studios, tabletop game printing outsourcing showcases, and gaming community organization displays
Exhibition Hall Section Allocation Guidelines
The exhibition features an integrated board game zone, a TCG card gaming arena, an RPG role-playing zone, a miniature wargaming area, a parent–child family gaming zone, a space for independent creators, a digital board game section, and a cultural‑creative market, comprising eight major sections. In addition, the event will host card game tournaments, model painting competitions, and a board game demo zone.

View more

Italian Board Games Exhibition Range

Tabletop Games:
  • Strategy Tabletop Games ,
  • Family Leisure Tabletop Games ,
  • Party Games ,
  • Puzzle Tabletop Games ,
  • War Games ,
  • Parent–Child Tabletop Games ,
  • Traditional Educational Board Games
Card Products:
  • TCG Trading Card Games ,
  • Collectible Cards ,
  • Tabletop Game Cards ,
  • Card-Related Accessories
Role-Playing Games:
  • TRPG Role-Playing Game Props ,
  • Scripted Games ,
  • Miniatures ,
  • Figures and Statues ,
  • Complete DND Merchandise Sets
Complementary Accessories:
  • Dice ,
  • Card Sleeves ,
  • Storage Boxes ,
  • Game Boards ,
  • Specialized Desktop Consumables
Educational Toys:
  • Educational Tabletop Games ,
  • Logical Teaching Aids ,
  • STEM Parent–Child Games
Original Creations:
  • Designer-Created Tabletop Games ,
  • Niche Fan-Made Games
IP-Related Merchandise:
  • Game-Based Cultural and Creative Products ,
  • Setting Collections ,
  • Anime-Derived Collectibles
Digital Games:
  • Mobile/Tabletop Games ,
  • Independent Casual Games ,
  • VR Tabletop Games

Booth Sales

2027 Bologna Toys Ticket Sales

Bologna Toys Venue

Bologna Fiere
Address: Piazza della Costituzione, 540128 Bologna, Italy
Bologna Fiere实景图
Bologna Fiere实景
Bologna Fiere展馆图
Bologna Fiere实拍图
Bologna Fiere实景图
Bologna Fiere实景图
Bologna Fiere实拍图
Bologna Fiere实拍图
Bologna Fiere实景图
Bologna Fiere展馆图
Bologna Fiere实拍图
Bologna Fiere实景图
Bologna Fiere实景

Venue transport

Air

From Guglielmo Marconi International Airport: Take the Marconi Express to Bologna Central Station; the journey takes approximately 8 minutes. Upon arrival, transfer to bus lines 35 or 38 at the station.

Train

From Bologna Central Station: Take bus lines 35 or 38 from in front of the station and get off at the “Fiera Palazzo Congressi” stop, which is located right at the main entrance of the exhibition center.

Bologna Toys Booth Price

Standard booth
Standard booth|9 m² incl. basic setup
Blank booth
Blank booth|From 18 m², construction not included
View Floor PriceBooth Consultation

Process

  1. 1.Submit the business license of the company
  2. 2.Submit product picture and name
  3. 3.Receive exhibition presentation documents and booth drawings
  4. 4.Submit booth application form/Sign booth contract
  5. 5.Pay the contract booth deposit
  6. 6.Prepare for exhibition