Seoul Coffee Show – World Coffee Expo Asia

The Seoul Coffee Show in South Korea is the largest and most influential coffee and tea exhibition in Asia. Certified by the Global Association of the Exhibition Industry (UFI), the event seamlessly integrates experiential programs with educational content, creating an electrifying atmosphere. The barista competition, in particular, has generated tremendous excitement, making this show an unmissable trade platform for global coffee industry leaders.

South Korea ranks among the world’s highest per capita coffee consumers; by 2025, average annual consumption had risen to 512 cups, up 26.4% from 405 cups in 2024—nearly three times the global average. This deeply ingrained consumption habit spans all scenarios: instant morning brews from convenience stores, daytime socializing at cafés, on-the-go vending machine refills, and home‑made preparations, driving robust demand across the entire coffee product spectrum and providing ample market space for diverse coffee products and business models.

The structural characteristics of the Korean coffee market present multiple export opportunities, aligning closely with Chinese companies’ production capacity and innovative strengths. In the core raw materials segment, South Korea relies on imports for over 90% of its coffee beans, traditionally sourced from Brazil, Colombia, and other regions. However, in 2025, global coffee bean import prices surged nearly 70% year over year, prompting domestic firms to diversify their supply chains. China’s Yunnan small‑bean coffee has already captured attention in the Korean market, offering flavor profiles that resonate well with the country’s preference for deep roasts while delivering significant cost advantages, thus poised to help bridge existing supply gaps.

JuZhan has repeatedly facilitated participation by select high‑quality enterprises! The Seoul Coffee Show stands as the industry’s first exhibition encompassing coffee, tea, baked goods, and confectionery cultures. Backed by support from Europe, the Americas, and Asia, it annually draws baristas from around the globe to engage in dynamic on‑site activities.

The Seoul Coffee Show showcases trends shaping the global foodservice market and serves as a specialized platform for proposing innovative business solutions. It has been recognized as one of the world’s premier exhibitions, acclaimed domestically and internationally for its value and competitiveness. With world‑class professional standards, the Seoul Coffee Show continues to lead the global coffee industry, exploring new pathways toward sustainable development, uncovering synergies for shared prosperity, and injecting boundless vitality and potential into the sector’s future.

Seoul Coffee Show – World Coffee Expo Asia tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Seoul Coffee Show – World Coffee Expo Asia: HRS CO.,LTD., SAMYANG CORP, ZHUHAI LEIPAI TECHNOLOGY CO., LTD., TAEHYANG CO.,LTD., Yuyao Yongfei Electric Appliance Co., Ltd., Corkcicle, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.