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Session 29

Middle East Dubai Advertising Exhibition

SGI MENA
DatesShow Hours: 09:00-18:00
1/1
Annual
25000㎡
Exhibition area
600
Exhibitors
23000
Visitors
E-Magazine 50
Ticket discount price300
Exhibition rating4.3
Open: days
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DubaiAdvertising expo Fair Details

2026Middle East Dubai Advertising Exhibition-DubaiAdvertising (SGI MENA) will be held from 2026.10.07-10.09 at Dubai World Trade Centre. This DubaiAdvertising exhibition covers 25000㎡㎡ with 600 exhibitors and expects over 23000 visitors.
Industry:
Advertising fairUnited Arab EmiratesAdvertising fairDubaiAdvertising expo
Organizer:
International Expo Consults L.L.C.
City:
United Arab EmiratesDubai
Venue:
Dubai World Trade Centre
Address:
Sheik Zayed Road Convention Gate Dubai UAE - United Arab Emirates

Middle East Dubai Advertising ExhibitionProfile

The Middle East Dubai Advertising Exhibition (SGI MENA) is the most established B2B exhibition for the signage and printing industries in the Middle East. It has now expanded to encompass LED technology, digital displays, professional audio systems, lighting solutions, and other related fields.

The Middle East Dubai Advertising Exhibition (SGI MENA) brings together manufacturers, solution providers, and discerning buyers, offering a one-stop platform that connects projects across retail, events, commercial spaces, hospitality, and public environments, thereby consolidating multiple buyer markets into a single marketplace.

In the Middle East, the United Arab Emirates ranks among China’s largest export markets. Amid economic challenges in Europe and North America, an increasing number of companies are turning their attention to the fertile opportunities presented by the Middle East. In terms of market share, the UAE leads the Gulf region, followed closely by Saudi Arabia, with Kuwait in third place, and Qatar, Oman, and Bahrain occupying fourth, fifth, and sixth positions, respectively. Currently, mega-scale entertainment projects—spanning retail, leisure, and large‑scale infrastructure—are under rapid construction throughout the region, which will undoubtedly drive a significant surge in demand for advertising services.

The Middle East and North Africa are experiencing robust economic growth, particularly in retail, entertainment, and infrastructure development. This dynamic landscape generates substantial market demand for the advertising and signage sectors, providing Chinese enterprises with valuable opportunities to engage with potential clients through participation in trade shows.

Juzhan has repeatedly facilitated the participation of select high‑quality Chinese companies! The Middle East Dubai Advertising Exhibition (SGI MENA) attracts exhibitors from around the globe. To stand out amidst fierce competition, Chinese firms must highlight the distinctiveness and competitive advantages of their products.

The Middle East Dubai Advertising Exhibition (SGI MENA) offers Chinese enterprises a critical platform to showcase their capabilities, expand into international markets, and forge strategic business partnerships; at the same time, it presents certain challenges that require thorough preparation and meticulous strategic planning.

Middle East Dubai Advertising Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

The 2026 Middle East Dubai Advertising Exhibition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

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Middle East Dubai Advertising Exhibition Photos

Middle East Dubai Advertising Exhibition on-site exhibition (highlights)1
Middle East Dubai Advertising Exhibition on-site exhibition (highlights)2
Middle East Dubai Advertising Exhibition on-site exhibition (highlights)3
Middle East Dubai Advertising Exhibition on-site exhibition (highlights)4
Middle East Dubai Advertising Exhibition on-site exhibition (highlights)5
Middle East Dubai Advertising Exhibition on-site exhibition (highlights)6
Middle East Dubai Advertising Exhibition on-site exhibition (highlights)7

SGI MENA Exhibitor Directory / E-Magazine

2022 Middle East Dubai Advertising Exhibition Exhibitor List

¥50

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Middle East Dubai Advertising ExhibitionRange

Screen Printing:Apparel, medical devices, printed electronics—including printed circuit boards, product labels, signage and displays, textile fabrics, exhibition equipment, display fixtures, as well as display technologies and related equipment

Indoor and Outdoor Advertising Equipment:Digital inkjet printing equipment, engraving machines, cutting machines, pressure‑type production equipment, photographic imaging equipment, mounting and laminating equipment, three‑sided rotating displays, LED lighting, advertising machinery, and more (All content herein is copyrighted by Juzhan; unauthorized reproduction is prohibited)

Advertising Consumables and Materials:Inkjet printing media, various ink products, lightbox fabrics, reflective materials, assorted sheet materials, PS plates, plate‑making equipment, plate‑making supplies, photosensitive films and processing chemicals, detergents, mesh‑adhesive solutions, color‑fixing agents, varnishes, exposure lamps, powder‑spraying equipment, transfer devices, along with a wide range of blades, cutting tools, inkjet inks, inkjet printing paper, heat‑transfer printing, and digital printing on textiles

Advertising Printing and Film & Television Production Technologies:Signage fabrication and manufacturing, materials and processes for producing signs, indoor and outdoor advertising project execution, lightbox and neon sign products, camera equipment, photo‑printing systems, film stock, film‑based and television advertising photography and post‑production equipment, digital special effects, subtitle‑compositing systems, broadcast and television apparatus, giant electronic display screens, and ultra‑large‑screen TV systems, among others

Booth inquiry for this edition

吴经理
Mr. WuGold-Medal PM
3 Years Booth Sales
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2026 DubaiAdvertising Ticket inquiry

韩经理
Mr. HanGold-Medal PM
3 Years Booth Sales
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DubaiAdvertising Venue

Dubai World Trade Centre
Address: Sheik Zayed Road Convention Gate Dubai UAE - United Arab Emirates
Dubai World Trade Centre实拍
Dubai World Trade Centre展馆图
Dubai World Trade Centre实拍图
Dubai World Trade Centre展馆图
Dubai World Trade Centre实景图
Dubai World Trade Centre实景
Dubai World Trade Centre实景图
Dubai World Trade Centre实拍
Dubai World Trade Centre实景
Dubai World Trade Centre实景图

Venue transport

Metro / rail

Take the Dubai Metro’s Red Line to “World Trade Centre” station and alight. The exhibition hall is just a 3-minute walk from the station.

Please note: The metro has size restrictions for carry-on luggage (large items must not exceed 81 cm x 58 cm x 30 cm). We recommend using a Nol card.

Air

From Dubai International Airport: Take the Red Line of the metro directly to “World Trade Centre” station without needing to transfer; the journey takes approximately 15 minutes.

From Al Maktoum International Airport: As this airport is located farther away, you will need to take a taxi, ride-hailing service, or airport shuttle bus before transferring to the metro.

Drive

The exhibition hall is located adjacent to Sheikh Zayed Road and offers 7,530 parking spaces, including both free and paid options, as well as electric vehicle charging stations.

DubaiAdvertising Booth Application

Standard booth

Standard booth Configuration

Carpet
A desk
2~3 chair
A wastebasket
Company board
2~3 spotlight
Two (three) face wall panels
Standard booth Price:
For reference only, the actual booth configuration shall prevail
Blank booth

Blank booth Configuration

No facilities included
Comply with pavilion restrictions
Minimum size required
Blank booth Price:
For reference only, the actual booth configuration shall prevail
View floor price

Process

1.Submit the business license of the company

2.Submit product picture and name

3.Receive exhibition presentation documents and booth drawings

4.Submit booth application form/Sign booth contract

5.Pay the contract booth deposit

6.Prepare for exhibition