Chengdu Tea Industry Exhibition – Chengdu Tea Expo

The 2025 Sichuan International Tea Expo (Chengdu Tea Expo) was successfully held from May 9 to 12 at the Chengdu Century City New International Convention and Exhibition Center. Co-hosted by the Sichuan Provincial Department of Agriculture and Rural Affairs, the Sichuan Provincial Department of Economy and Information Technology, the Sichuan Provincial Department of Commerce, and the Sichuan Provincial Supply and Marketing Cooperative Union, the expo was themed “Tea for the World—Sharing Development” and stood as the most significant annual showcase, exchange, and procurement event for the tea industry in Western China. Concurrent with the expo were a series of accompanying events, including the Western China Tea Industry Summit Forum, a renowned tea tasting session, and a tea‑art performance competition.

With an exhibition area spanning 50,000 square meters, the event brought together over 800 exhibiting enterprises, occupying multiple halls within the Chengdu Century City New International Convention and Exhibition Center. The exhibitor lineup featured Sichuan’s celebrated tea brands such as Zhuyeqing, Emeishan Xueya, Mengdingshan Tea, Ya’an Tibetan Tea, and Chuanhong Gongfu, alongside nationally renowned tea companies including Dayi, Xiaguan Tuocha, Baishaxi, Zhengshantang, and Pinpinxiang. Overseas exhibitors and buyers from more than 20 countries and regions—including India, Sri Lanka, Japan, South Korea, Kenya, and the United Kingdom—also attended, resulting in over 60,000 professional visitors during the four-day event, among whom core buyers such as tea distributors, teahouse operators, and e‑commerce purchasers accounted for more than 70%.

The Sichuan Famous Teas Pavilion emerged as the highlight of this year’s expo. Zhuyeqing showcased its “Lundao” premium green tea series and the “Pinwei” mass‑market green tea line, with dedicated tasting and tea‑art demonstration zones that drew large crowds of distributors and consumers eager to experience the offerings. Emeishan Xueya presented its “Xueya” and “Chan Cha” series, emphasizing high‑altitude ecological origins and Buddhist cultural themes. Mengdingshan Tea exhibited historic classics like “Mengding Ganlu” and “Mengding Huangya,” while Ya’an Tibetan Tea highlighted its “Jinjian” and “Kangzhuan” series. Several Sichuan tea enterprises noted that the branding process is accelerating, with leading brands such as Zhuyeqing and Emeishan Xueya already establishing strong market presence nationwide.

The Pu’er Tea and Dark Tea Pavilion also enjoyed robust attendance. Dayi displayed its classic Pu’er blends such as “7542” and “7572,” along with premium offerings like “Canghai” and “Xuanyuan Hao.” Xiaguan Tuocha introduced traditional products including “Xiaofa Tuo” and “Class A Tuo Cha,” as well as commemorative teas like “Centennial Tuo Cha.” Baishaxi unveiled its dark tea series, featuring “Qianliang Tea” and “Fuzhuan Brick Tea,” while Xiangyi emphasized its “Golden Flower Fermentation Repository” concept. Many tea companies reported that Pu’er and dark teas enjoy stable consumer bases in Western markets, with collectors’ appeal and health‑related attributes remaining key areas of interest for consumers.

The Tea Utensils and Ceramics Pavilion attracted considerable attention. The Yixing Zisha delegation brought dozens of master artisans and their works, covering everything from traditional plain wares to floral designs and intricately carved pieces. The Jingdezhen ceramics contingent showcased a diverse array of tea utensils, including blue-and-white, famille rose, and colored glaze styles. Meanwhile, the Japanese iron kettle pavilion featured numerous products from renowned brands such as Nanbu Ironware and Shengrong Tang. Several tea‑utensil distributors remarked that, amid the ongoing upgrade of tea culture consumption, consumers are placing ever‑higher demands on both aesthetics and quality, leaving ample room for growth in the high‑end handcrafted tea‑ware market.

The Western China Tea Industry Summit Forum gathered industry insights. With the theme “Branding and Internationalization of Sichuan Tea,” the forum welcomed distinguished guests, including leaders from the Sichuan Provincial Department of Agriculture and Rural Affairs, the president of the China Tea Circulation Association, the chairman of Zhuyeqing, and the marketing director of Dayi, who delivered keynote speeches. Discussions centered on topics such as “Pathways to High‑Quality Development of the Sichuan Tea Industry,” “Insights into Traditional Tea Business from Emerging Tea Beverage Trends,” and “Trends Toward Youth‑Oriented Tea Consumption.” Experts underscored that Sichuan tea benefits from unique natural endowments and profound cultural heritage, making branding and internationalization pivotal directions for future growth.

The Renowned Tea Tasting Session Was Fully Booked. Held on the second day of the expo, the tasting session invited brands including Zhuyeqing, Emeishan Xueya, Mengdingshan Tea, Dayi, and Baishaxi to host exclusive tasting events, each drawing hundreds of professional attendees. Beyond showcasing each brand’s premium products and signature craftsmanship, the sessions also featured intangible cultural heritage inheritors who provided live explanations and demonstrations, making them one of the most popular activities throughout the event.

As China’s tea industry accelerates its journey toward branding, youth‑orientation, and internationalization, Sichuan tea—an integral pillar of the national tea sector—is poised for unprecedented opportunities. The Sichuan Tea Expo, as the most influential specialized tea trade show in Western China, has become a strategic platform for companies to unveil new products, connect with clients, gain market insights, and expand their reach. The next edition of the Sichuan Tea Expo is scheduled to take place in May 2026 at the Chengdu Century City New International Convention and Exhibition Center.