Shanghai International Autumn Fair for New Advertising Technologies

The 26th Shanghai International Advertising Exhibition was successfully held from September 17 to 19, 2025, at the Shanghai New International Expo Center. As the “Oscar” event of the global advertising and LED digital signage industries, this edition of the show was integrated with the 24th Shanghai International LED Display and Lighting Exhibition, the 2025 Shanghai International Inkjet Printing & Digital Textile Printing Exhibition, and the 2025 Shanghai International Smart Display and Digital Signage Exhibition, achieving for the first time full-chain coverage of the advertising technology industry.

This year’s exhibition expanded from four halls to five (E1–E4, OE5), with exhibitor numbers surging from 500 to 800, representing over 3,500 brands. According to statistics from the Shanghai Notary Office, the three-day event attracted a total of 21,342 buyers from 157 countries and regions worldwide, marking another record in the number of participating nations. On the opening day alone, 13,523 visitors were recorded, spanning 137 countries and regions. The exhibition’s internationalization reached new heights, with industry associations from Australia, New Zealand, South Korea, Vietnam, Hungary, India, Nigeria, and other countries organizing large-scale international buyer delegations to attend and source products.

The exhibition pioneered a “four-exhibition synergy” model, integrating resources across the entire advertising, LED, inkjet printing, and digital signage value chains. Two major industrial themes were deeply intertwined: the Advertising Exhibition and the LED & Digital Signage Exhibition focused on innovative applications of emerging technologies—such as glasses-free 3D displays, AR/VR metaverse solutions, transparent screens, and holographic projections—in the advertising sector; meanwhile, the Advertising Exhibition collaborated closely with the Inkjet Printing Exhibition, extending advertising technologies into broader fields like textile printing, personalized small-goods customization, and vehicle wrap advertising, thereby unlocking new market growth opportunities for the industry.

AI technology has been deeply embedded throughout every stage of advertising and signage production: it can automatically identify minute or irregularly shaped printing materials, dynamically adjust ink density and nozzle distances, effectively addressing the high defect rates and low efficiency associated with traditional manual adjustments; AI-powered precision edge-cutting equipment efficiently processes acrylic, metal, and other materials, meeting the industry’s growing demand for customized and complex-shaped designs. Glasses-free 3D display technology, delivering ultra-high-definition visuals, is widely applied in commercial advertising, retail store displays, cultural tourism, and more; while AR/VR metaverse concepts enable immersive, interactive advertising scenarios that bridge the physical and digital worlds.

The exhibition also hosted the “2025 Mitsubishi Chemical Acrylic Creative Design Competition,” partnering with six top national design institutions—including Guangdong University of Technology, Guangzhou Academy of Fine Arts, and Jiangnan University—to establish a collaborative platform for academic research and industrial application. Henan Yindu showcased its DTF white-ink heat-transfer printer, DTG direct-to-garment printer, UV series printers, and other cutting-edge products, while well-known brands such as ZhanYu and Feiyang presented their latest innovations across various exhibition halls.

Leveraging the organizer’s more than 20 years of deep engagement in overseas markets and an extensive database of over 400,000 international buyers, the exhibition launched the online trading platform “Duoyoupin Cloud Mall,” breaking down temporal and spatial barriers to provide 365-day continuous global trade matchmaking services. During the event, authoritative media outlets including Shanghai Oriental Finance TV, Zhejiang Television, Xinhua News Agency’s Chinese and English editions, People’s Daily Online, and Pudong Times published over 100 reports documenting the exhibition’s highlights.