Shanghai International Autumn Fair for New Advertising Technologies

Shanghai International Advertising New Technology Autumn Fair (SIGN CHINA) was founded in 2003 and has become a key industry event in the second half of the year, covering advertising, graphic arts, exhibitions, signage, commercial branding, cultural tourism, audiovisual, and lighting sectors worldwide. SIGN CHINA provides a one-stop industrial procurement platform spanning advertising production, digital displays, commercial spaces, cultural‑tourism applications, professional audiovisual solutions, and more.

In recent years, the number of countries and regions represented by overseas buyers at the fair has continued to grow, establishing an important bridge between global purchasers and China’s supply chain. For manufacturers of advertising equipment, signage companies, LED producers, and related enterprises across the value chain, the exhibition serves not only as a showcase for their products but also as a vital opportunity to secure international orders and forge strategic partnerships.

Leveraging the “dual‑fair synergy” between the Shenzhen Spring Fair and the Shanghai Autumn Fair, the event consistently builds a specialized trade platform geared toward the global market. The Shanghai International Advertising New Technology Autumn Fair (SIGN CHINA) looks forward to welcoming industry partners from around the world to explore innovations in advertising technology and seize new opportunities for industry growth.

Shanghai International Autumn Fair for New Advertising Technologies tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai International Autumn Fair for New Advertising Technologies: 厦门鑫奥格自动化设备有限公司, 深圳市特耐斯照明有限公司, 广州市同庆胶粘制品有限公司, 广东澳飞扬实业有限公司, 广东东华光电科技有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

SIGN Shanghai Advertising Exhibition

• The “Oscar” of the Global Printing and Digital Signage Industry: Founded in 2003, after more than two decades of development, the brand has earned worldwide acclaim and is widely recognized as one of the most influential events in the global advertising and signage sector. The 2025 edition will attract professional buyers from over 145 countries and regions, achieving an unprecedented level of international participation and earning the reputation of being the “Canton Fair” of the advertising industry.
• Four Concurrent Exhibitions Building a Full-Chain Industrial Ecosystem: The exhibition pioneered a “four-in-one” format, held concurrently with the Shanghai International Inkjet Printing & Graphic Arts and Digital Textile Printing Exhibition, the Shanghai International LED Display and Lighting Exhibition, and the Shanghai International Smart Display and Digital Signage Exhibition, achieving for the first time end-to-end coverage of the entire advertising technology value chain. Exhibits span nine major categories, including inkjet printing equipment, laser engraving and cutting, advertising panels, illuminated signboards, exhibition and display systems, LED lighting and light sources, LED displays, and digital signage—offering one-stop procurement from traditional signage to digital solutions.
• A Global Hub for Buyer Resources: Leveraging the organizer’s more than 20 years of deep engagement in overseas markets, a database of over 400,000 international buyers has been established, covering 219 countries and regions. In 2025, the top 20 source countries for overseas buyers include India, Russia, South Korea, Japan, the United States, Saudi Arabia, Brazil, and other major global markets. Industry associations from Australia, New Zealand, South Korea, Vietnam, and other nations will lead large-scale international buyer delegations to attend.
• A Vanguard for Digital Transformation and AI Empowerment: The exhibition places a strong emphasis on the digital transformation of the advertising industry, highlighting innovative applications of emerging technologies such as glasses-free 3D displays, AR/VR metaverses, transparent screens, and holographic projections in advertising. AI-driven solutions are deeply integrated across all stages of signage production, with intelligent recognition of irregular materials, dynamic adjustment of ink density, and precision edge‑cutting techniques showcased to drive the industry toward greater intelligence and automation.
• A Strategic Gateway to the Yangtze River Delta Industrial Base: Centered on Shanghai, the Yangtze River Delta is China’s—and indeed the world’s—largest hub for the production of advertising materials and equipment, home to numerous leading enterprises in the signage and advertising sectors. Exhibiting companies can capitalize on this prime location to facilitate direct factory visits by international buyers, enabling efficient “exhibition‑factory” integration.
• A Long-Term, Integrated Offline‑Online Empowerment Model: The organizer has innovatively launched the “Multi‑Premium Cloud Marketplace,” an online trading platform that, backed by a database of over 400,000 international buyers, transcends geographical and temporal barriers to provide year-round, uninterrupted global trade matchmaking services. A dedicated platform experience zone has also been set up at the exhibition site, allowing global buyers to personally experience the convenience of digital procurement and realize an integrated marketing strategy of “offline exhibition + online marketplace.”

Notable exhibitors

• Inkjet Printing Equipment and Digital Printing Brands: Epson, Audley, Henan Yindu, Shenzhen Dingli Digital, Shenzhen Guangtiandi CNC, Henan Yinjiang, Zhengzhou New Century, Feiyang United, Guangzhou Nuocai, Rucai Printing Equipment, Saidike, Shenzhen Ruantu Technology
• Laser Engraving and Cutting Equipment Brands: Guangdong Chengxuan Laser Intelligent Equipment
• LED Lighting and Optoelectronics Brands: Sichuan Lanjing Optoelectronics, Shenzhen Taihe Optoelectronics, Shenzhen Lingbenyang Optoelectronics, Shenzhen Meinaisi Optoelectronics, Shenzhen Xinshengyuan Optoelectronics, Hunan Huaxin Electronics
• LED Display Screens and Digital Signage Brands: Shenzhen Lingcan Technology, Xiamen Haijia Technology, Shenzhen Qipu Optoelectronics, Shenzhen Xintouxian Display, Shenzhen Wanguo Electrical Appliances, Kefanda Technology, Shenzhen Yingzhixing Technology, Guangdong Shangxian Vision
• Signage Light Boxes and Exhibition Display Brands: Guangzhou Sika Tu Signage, Guangzhou Zhongzhicheng Decorative Materials, Changzhou Lintel Lightweight Display Systems, Suzhou Industrial Park Donghua Industry & Trade, Shenzhen Kesa Signage Intelligent Technology, Guangdong Haohan Xingzhuo Advertising, Dongguan Zhilian Hardware Products
• Advertising Materials and Panel Brands: Heshan Weishibo Adhesive Products, Shanghai Nar Industrial, Jiangxi Jumei Polymer Materials, Mitsubishi Chemical Acrylic
• Industry Associations and Innovation Brands: Wangwang Jie’s Living Room, Yi Qi Liao Business Interviews