
Nuremberg International Toy Fair, GermanySpielwarenmesse
Nuremberg International Toy Fair, Germany Profile
Since its inception in 1949, the Nuremberg International Toy Fair (Spielwarenmesse) has consistently attracted toy companies from around the globe, making it the largest and most renowned professional trade fair for toys worldwide. It ranks among the world’s three leading toy exhibitions, distinguished by its high profile, broad influence, and record-breaking attendance.
According to official figures, the number of professional buyers this year increased by 2.5% year over year. U.S. buyers remained at a strong level, while Chinese buyers showed a notable rebound as the fair’s timing avoided the Lunar New Year period. Emerging markets such as Mexico and Turkey, alongside mature markets like the United Kingdom and France, all registered concurrent growth. Meanwhile, domestic German buyers remained steady.
Consumers aged 12 and above are reshaping the global toy market landscape. At this year’s fair, a dedicated “Kidults Zone” was established near the main entrance, focusing on collectible toys, board games, and creative fantasy products. Among these, blind boxes, trendy plush toys, model kits, and building blocks proved to be the areas where visitors spent the most time.
Notably, Chinese trendy toys have achieved a significant yet often subtle presence in this zone—many items were not directly exhibited by Chinese companies but entered mainstream channels through European and American distributors. Established Canadian toy manufacturer Maison Battat, Germany’s Iden Group, and even Ukrainian distributor KIDDISVIT have all systematically incorporated Chinese trendy toy IPs into their offerings.
IPs are no longer merely an added value; they have become integral components of product strategies. Established brands such as Schleich and Ty leverage licensing agreements with Disney, Harry Potter, and other major franchises to elevate their offerings from simple toys to immersive, story-driven, and collectible ecosystems, thereby driving both adult consumption and parent–child co‑purchases. The role of IP is shifting—from acquiring new customers to extending product lifecycles.
Juzhan has repeatedly organized participation for select high‑quality enterprises! The Nuremberg International Toy Fair (Spielwarenmesse) annually draws manufacturers and buyers from across the globe’s major toy‑making sectors, serving as an integrated platform for expanding sales channels, unveiling cutting‑edge products, and cultivating long‑term customer relationships.
Beyond showcasing products, the Nuremberg International Toy Fair is also shaping a clear direction: toys are evolving toward a comprehensive form that embraces all ages, prioritizes experiential engagement, evokes strong emotional connections, emphasizes sustainability, and incorporates controllable smart technologies.
Exhibitor List
Nuremberg International Toy Fair, Germany Product Range
Household Goods: Fashion accessories and hair ornaments; chains and pendants; bracelets; rings; watches; eyewear and related accessories; cosmetics; fragrances; scarves; hats; bags and backpacks; boxes and wall décor; umbrellas; mobile phone and laptop accessories; temporary tattoos; home décor items; children’s room furniture; lighting, lamps, and associated fixtures; seasonal decorations; ceramics and tableware; candles and tea lights; placemats and napkins; storage containers; mirrors; posters and artwork; carpets and floor mats; wallpapers and wall decals; garden accessories; home décor pieces; kitchen accessories; picture frames; textiles and bedding; household textiles; kitchen textiles; souvenirs; baking sets
Dolls and Plush Toys: Dolls and baby dolls; fashion dolls; play dolls and other types of dolls; designer and collector’s dolls; doll clothing; doll accessories; doll furniture; doll strollers; doll living rooms and houses; dollhouse components and accessories; miniature dollhouses and related parts; Punch and Judy puppets; other puppets and theatrical props; toy stores; household appliances and children’s products; teddy bears; plush and fabric items for infants and toddlers; collector’s items; other plush and fabric products; functional plush toys
Infant and Baby Products: Infant toys and bath toys; teething aids; books and photo albums; walkers; educational infant toys; mobile phones; push-and-pull toys; rattles; grasping toys; soft toys; wooden toys; plastic toys; rocking toys; children’s cars; scooters; blankets; play mats; infant textiles; infant fashion; heaters; car seats and infant carriers; travel cots; baby carriers and bags; bibs; ceramics and tableware; potties and related accessories; room décor and wall decals; nursery equipment and accessories; infant mobiles; outlet covers; safety guards
Wooden Toys and Natural Material Toys: Wooden toys and related items, including those for infants and toddlers; toy stores and accessories; games and accompanying materials; wooden decorative items; wooden construction kits; wooden vehicles; rocking horses and rocking animals; educational wooden toys; therapeutic toys; wooden mobile phones; wooden musical instruments; children’s room furnishings; nursery and school supplies; other wooden toys and wood-based products; wooden animals and figures; toys made from cork; toys crafted from other natural materials and handicrafts
School Supplies, Stationery, and Creative Design Items: School supplies, stationery, workbooks, folders, organizational tools; writing implements; drawing materials and colors; compasses, drafting tools, sharpeners; labels, foils, stickers; schoolbags and related accessories; crafts; metalworking beads and kits; wax products; wickerwork; gift ribbons, wrapping paper, packaging materials, etc.
Tech Toys, Educational Toys, and Action Toys: Tech toys and toy cars; metal toys; plastic toys; construction and architectural toys; battery-powered vehicles; other tech toys; educational toys; teaching aids; knowledge-based games; optical toys; musical toys and instruments; clocks; edible modeling clay; other action toys
Electronic Toys: Robot toys—robot models (kit versions); robot figures; electronic pets; coding toys; remote-controlled toys; drones; tracking toys, slot-car racers and related accessories; virtual reality games; augmented reality toys; virtual reality devices; 3D printing and related accessories; walkie-talkies; microphones; headsets
Model Railroads and Model Building: Model railroads, model railways; electric trains and related components; narrow-gauge railway vehicles; cable and suspended railways; digital control systems for model railways; computerized control systems; model railroad construction kits; children’s railways; buildings and architecture; model structures; exhibitions; RC model building; tiger racing tracks
Sports, Leisure, and Outdoor Activities: Winter outdoor sports gear; winter toys; ice sports equipment and accessories; children’s vehicles (strollers, pushcarts, scooters, etc.); motorized vehicles; water toys and swimming aids; water sports gear; wind sports; kites
Festival Items, Carnivals, and Fireworks: Festival merchandise, promotional items, sales aids; birthday-themed items; carnival costumes; carnival masks; knightly accessories; role-playing costumes and related items; fireworks; rockets; stage fireworks; battery-operated fireworks; illumination fireworks; shooting systems
Games, Books, Learning, and Experiments: Children’s games; quiz games; card games; dice games; puzzles; parlor games; board games; coloring books; comics; learning and teaching materials, study and experimentation resources, educational games; experiment kits; golden globe awards; magnetic items; drafting tools
Nuremberg International Toy Fair, Germany Booth Sales

Nuremberg International Toy Fair, Germany Ticket Sales

Nuremberg International Toy Fair, Germany Venue
Nuremberg International Toy Fair, GermanyCommunity
Nuremberg International Toy Fair, Germany Booth price

Standard booth Configuration

Blank booth Configuration
Nuremberg International Toy Fair, Germany Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition


















