SUPERZOO Summer Show in Las Vegas, USA

The Value of Participating in the Las Vegas Pet Show

• One of North America’s oldest and largest trade events dedicated to the pet industry. Hosted by the World Pet Alliance (WPA), the show has been held annually since 1949, making it the longest-running pet industry trade fair in the United States. As the second-largest pet expo in North America, SUPERZOO brings together leading importers, small and medium-sized traders, and retailers, serving as the premier platform for international companies seeking to enter or expand their presence in the North American market.
• Comprehensive coverage of the entire industry value chain, with six distinct thematic zones. Exhibits span cat and dog food, toys, health and wellness products, grooming and veterinary supplies, aquariums, reptiles and amphibians, birds, pet packaging, and publications. The show features six specialized zones: Health & Wellness, Fashion, Natural Products, Grooming, Small Animals, and Emerging Brands. Notably, the Grooming Zone is the only pet expo to dedicate a separate area exclusively to beauty products, while the concurrent world’s largest pet grooming competition draws beauty professionals and retailers from around the globe.
• Access to a global pool of high‑caliber buyers, with decision-makers concentrated on site. In 2025, the show attracted over 22,000 industry professionals, with 1,200 exhibitors, including 474 first-time participants. The Emerging Brands Pavilion expanded by 50% compared to 2024. International buyers from 79 countries accounted for 14.2% of attendees, with more than half having annual procurement budgets exceeding $100,000. Seventy-two point five percent of visitors placed orders on-site, 94% discovered new suppliers at the show, and nearly one quarter managed procurement budgets surpassing $1 million.
• A hub for new product launches and trend insights. The much‑anticipated New Product Showcase introduces over 1,100 cutting-edge, forward‑thinking products each year, with an expert panel selecting category winners and awarding the Best New Pet Product prize. In 2025, standout trends included functional nutrition and personalized health solutions targeting gastrointestinal health, senior pets, and joint support; tech‑enabled devices such as health trackers and smart feeders; psychological enrichment products aimed at reducing anxiety and encouraging stimulation; and sustainable offerings incorporating recyclable packaging, alternative proteins, and eco‑friendly materials.
• Authoritative professional education and training, fostering deeper industry collaboration. During the show, more than 65 expert‑led sessions addressed pressing issues facing retailers and pet groomers, including the latest trends in AI marketing, customer feedback management, and building relationships between pet stores and groomers. Specialized educational programs provided attendees with in-depth insights into the latest advances in pet care and AI‑driven marketing strategies, offering invaluable opportunities to enhance the skills and expertise of retail professionals.