Summer Pet Expo in Las Vegas, USA

The SUPERZOO Pet Expo in Las Vegas, USA, is the longest-running trade show for the pet industry in the United States. Organized by the World Pet Association (WPA), it primarily serves U.S. wholesalers and retailers of pet and aquarium products, showcasing the latest trends in the sector and providing an ideal platform to present cutting-edge new products.

At the most recent edition of SUPERZOO, the exhibition spanned 30,000 square meters, with 1,200 exhibitors hailing from China, Japan, South Korea, South Africa, Mexico, Australia, Brazil, Colombia, Singapore, Germany, Russia, and other countries, attracting a total of 21,000 attendees. The event was divided into six major sections: Health & Wellness, Fashion, Natural Products, Grooming, Small Animals, and New Exhibitor Zone.

In addition, the expo featured a comprehensive program of seminars and forums, offering exhibitors and visitors the latest insights, practical experience, and knowledge in the pet products industry. It also provided a valuable opportunity to gain deeper understanding of market trends and technological innovations.

JuZhan has repeatedly facilitated participation by select high-quality companies! The SUPERZOO Pet Expo in Las Vegas not only enables exhibitors to showcase new products and technological breakthroughs but also to identify new customers, forge fresh partnerships, and stay abreast of the most advanced market and technical developments through meaningful exchanges. It creates a vibrant business platform and a conducive environment for networking and collaboration, brimming with opportunities for all participants.

Summer Pet Expo in Las Vegas, USA tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Summer Pet Expo in Las Vegas, USA: Yantai China Pet Foods Co., Ltd, 菏泽佳诺佳宠物用品有限公司, 霍威空气净化技术江苏有限公司, 梁山玖玖玩具礼品有限公司, EzyDog, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Pet Fair in Las Vegas, USA

• One of North America’s oldest and largest trade events in the pet industry. Organized by the World Pet Association (WPA), the fair has been held annually since its inception in 1949, making it the longest-running pet industry trade show in the United States. As the second-largest pet expo in North America, SUPERZOO brings together leading importers, small- and medium-sized traders, and retailers, serving as the preferred platform for international exhibitors seeking to enter the North American market and expand their distribution networks.
• Comprehensive coverage of the entire industry chain, with six specialized zones showcasing a full spectrum of offerings. The exhibit range spans cat and dog food, toys, health and wellness products, grooming and veterinary supplies, aquarium items, reptile and amphibian products, avian goods, pet packaging, books, and magazines. The fair features six dedicated zones: Health & Wellness, Fashion, Natural Products, Grooming, Small Animals, and Emerging Brands. Notably, the Grooming Zone is the only pet‑related exhibition to offer a dedicated area for beauty products, while the concurrent world’s largest grooming competition attracts top pet groomers and retailers from around the globe.
• A hub for global buyers, with a highly concentrated pool of purchasing decision‑makers. The 2025 edition drew over 22,000 pet industry professionals, featuring 1,200 exhibitors, including 474 first‑time participants. The Emerging Brands Pavilion expanded by 50% compared to 2024. International buyers from 79 countries and regions accounted for 14.2% of attendees, with more than half reporting annual procurement budgets exceeding USD 100,000. Among visitors, 72.5% placed orders on-site, 94% discovered new suppliers at the event, and nearly one quarter managed procurement budgets surpassing USD 1 million.
• A premier venue for product launches and trend insights. The highly anticipated New Product Showcase introduces over 1,100 cutting-edge, forward‑thinking innovations each year, with an expert panel selecting category winners and awarding Best New Pet Product honors across ten categories. Key trends highlighted at the 2025 show include functional nutrition and personalized health solutions targeting gastrointestinal health, senior pets, and joint support; tech‑driven products such as pet health trackers and smart feeding devices; psychological enrichment items designed to reduce anxiety and stimulate engagement; and sustainable offerings incorporating recyclable packaging, alternative proteins, and eco‑friendly materials.
• Authoritative professional education and in-depth industry networking. During the event, more than 65 expert‑led sessions address pressing topics such as the latest retail and grooming trends, AI‑driven marketing strategies, customer feedback management, and building strong relationships between pet stores and groomers. Specialized educational programs provide attendees with deep insights into the latest advances in pet care and AI‑based marketing techniques, offering invaluable opportunities to enhance the skills and expertise of frontline retail professionals.

Notable exhibitors

• International Exhibiting Brands: McLovin's Pet (a natural freeze-dried raw food brand, Booth #4525), OneIsAll (an intelligent pet-tech brand offering automatic feeders, water dispensers, and grooming vacuum cleaners, Booth #11164), SmarterPaw (natural catnip products under the Meowijuana brand), Dog-O's (pet-friendly ice cream), Three Dog Brands (natural dog food and baked goods), Targeted Pet Care (the Wheat Scoop cat litter brand), Diamond Pet Foods (pet food), Portland Pet Food Company (pet food), Shepherd Boy Farm (pet food), Badlands Ranch (pet food), Dr. Marty (pet food), Instinct (natural pet food), OVER Group (Polish pet care and cosmetics), Hagen Group (Germany), Eheim (German aquarium equipment), Sera Group (German aquarium equipment), Reich Thermoprozesstechnik (Germany), Bürstenfabrik Keller (Germany), Wooliie (Germany), WZF (the organizer of Interzoo in Germany)
• German Exhibiting Brands: Hagen Group, Eheim, Sera Group, Reich Thermoprozesstechnik, Bürstenfabrik Keller, Wooliie, WZF
• Polish Exhibiting Brand: OVER Group (one of eight manufacturers participating in the Polish Pavilion organized by PAIH, the Polish Investment and Trade Agency)
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• National and Regional Delegations: Mexican delegation, Korean delegation, Japanese delegation, Australian delegation
• Representatives of Emerging and Up-and-Coming Brands: Over 115 new brands showcased in the Emerging Brands zone, including 474 first-time exhibitors