Surf Expo Orlando, USA

Since its inception in 1976, the Surf Expo Orlando has become North America’s most influential trade show for water sports, providing an excellent platform for manufacturers, retailers, and wholesalers in the industry.

The global surfing, outdoor water sports, and beach lifestyle sectors are once again demonstrating strong momentum. At the Surf Expo Orlando, retailers from over 60 countries gather to engage in face-to-face discussions with leading brands, emerging companies, and cross-industry outdoor players, creating a high‑energy, business‑focused international event.

On the exhibition floor, world‑class surf and lifestyle brands such as Hurley, Quiksilver, Rip Curl, Roxy, Volcom, Billabong, Outerknown, and Body Glove are all present. Meanwhile, cross‑category outdoor brands like The North Face, Teva, and Free Fly Apparel also make striking appearances, further expanding the boundaries of the “surf + outdoor” lifestyle.

In addition to surfing gear, the show features resort apparel, premium accessories, and new swimwear collections: Tommy Bahama, Tori Richard, Smith & Quinn, along with renowned swimwear labels like Dippin’ Daisys, Maaji, and Speedo, collectively catering to the needs of beach vacationers and discerning buyers.

The retailer lineup includes major purchasing groups such as REI, Dillard’s, Burlington Stores, Scheels, Backcountry, and TJX Companies, alongside specialized retailers like Flip Flop Shops and Sandal Factory. Caribbean buyers are particularly active, accounting for nearly 10% of attendees, while prominent Hawaiian chains like Island Creative and Town & Country also participate as organized delegations.

Beyond the bustling exhibition halls, the Surf Expo Orlando offers fashion shows, live demonstrations, buyer education workshops, and networking events. A sponsored industry gala hosted by Shopify serves as an ideal venue for forging valuable connections, while interactive zones—such as artificial wave experiences, skateboarding and surfing demos, and product showcases—draw large crowds, delivering an immersive exhibition experience.

The Surf Expo Orlando is not only a cutting‑edge platform for product launches and transactions but also a vital hub for professional development and collaborative exchange within the industry. The Surf Expo will continue to set the tone for the global surfing and beach lifestyle markets.

Surf Expo Orlando, USA tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Surf Expo Orlando, USA: Party Pants, Wild Tribute, Jetty, Groove Life, Pura Vida Bracelets, BN3TH Apparel, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.