Surf Expo

Established in 1976, Surf Expo is the most influential water sports trade show in North America, providing a premier trading platform for manufacturers, retailers, and wholesalers in related industries.

The global surfing, outdoor water sports, and coastal lifestyle sectors are once again demonstrating strong momentum. Surf Expo brings together retailers from over 60 countries to engage in face-to-face negotiations with numerous renowned brands, emerging enterprises, and cross-industry outdoor manufacturers, delivering a "high-energy, business-driven" international event.

At the exhibition, world-class surfing and lifestyle brands such as Hurley, Quiksilver, Rip Curl, Roxy, Volcom, Billabong, Outerknown, and Body Glove will make their official appearances. Meanwhile, cross-industry outdoor brands like Howler Brothers, Teva, and Free Fly Apparel will also showcase their latest offerings, further expanding the boundaries of the "surf + outdoor" lifestyle.

Beyond surf gear, the show features resort wear, boutique accessories, and new swimwear collections: Tommy Bahama, Tori Richard, Smith & Quinn, as well as renowned swimwear brands like Dippin’ Daisys, Maaji, and Speedo, collectively catering to the demands of coastal resort and boutique buyers.

The retailer lineup includes major buyers such as REI, Dillard's, Burlington Stores, Scheels, Backcountry, and TJX Companies, alongside specialized retailers like Flip Flop Shops and Sandal Factory. Buyers from the Caribbean region are highly active, accounting for nearly 10% of total attendance, while renowned Hawaiian chains like Island Creations and Town & Country will also attend in organized groups.

Beyond the bustling exhibition halls, Surf Expo features fashion shows, live demonstrations, buyer education camps, and networking events. The industry dinner sponsored by Shopify serves as a premier networking hub. Interactive zones such as the artificial wave experience, skate & surf trials, and product demo areas are highly popular, delivering an immersive exhibition experience.

Surf Expo is not only a cutting-edge platform for product launches and trade but also a vital hub for industry talent development and collaborative exchange. Surf Expo will continue to set the trend for the global surfing and coastal lifestyle market.

Surf Expo tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

The 2026 Surf Expo is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.