Guangzhou Spring Tea Exhibition – Guangzhou Tea Expo

The 2025 Spring China (Guangzhou) International Tea Expo was successfully held from May 21 to 25 at Hall 18.2, Area D of the Canton Fair Complex. With the theme “China’s Tea Flavor, Bearing the Weight of Time,” this edition brought together tea merchants and enthusiasts from around the world, painting a vibrant picture of today’s thriving tea industry amid the aroma of tea.

The expo showcased China’s six major tea categories, an array of tea utensils, and cultural tea-related products, while also attracting tea offerings from Nepal, Argentina, Laos, Sri Lanka, and other countries. Domestically, dozens of regional enterprises—including those from Weng’an, Guiding, Qingxin, Fengshun, and Jingdezhen—participated in group exhibitions. Haizhu District leveraged its “Exhibition Industry Assistance Mechanism” to support 42 tea companies from paired‑assistance regions such as Weng’an and Guiding Counties in Guizhou Province, Qingxin District, Fengshun County, Dapu County in Guangdong Province, and Wuping County in Fujian Province, enabling them to exhibit over 40 landmark products and bolstering brand development and market expansion for these assisted areas. Qiannan Prefecture presented a large-scale delegation, with products from Duyun Maojian Tea Industry (Group) Co., Ltd. selected as the sole designated green tea and those from Guiding Phoenix Tea Industry Co., Ltd. chosen as the sole designated black tea for the event. Meanwhile, the Lianhuashan Tea Exhibition Group from Haifeng, featuring eight local tea enterprises, captivated attendees with its distinctive qualities—golden liquor and honey‑chestnut fragrance—making it the center of attention.

On International Tea Day, May 21, the 17th National Tea‑Drinking Campaign (Guangdong Region) kicked off with great fanfare. In addition to the traditional “Selfless Tea Ceremony,” the event featured Guangdong’s first-ever Song‑Dynasty tea‑whisking competition, recreating the elegant charm of ancient tea preparation. On May 23, the “China’s Tea Flavor, Bearing the Weight of Time” Vintage Tea Tasting Conference offered four themed tasting zones—white tea, oolong tea, dark tea, and pu’er tea—where rare and aged teas were available for on‑site sampling, accompanied by expert commentary from seasoned tea masters. The Haizhu District Federation of Trade Unions, in collaboration with multiple departments, launched the “Taste Tea, Enjoy Benefits—Employee Tea Festival,” offering employees exclusive tickets that granted access to premium tea purchase discounts and a 100% chance of winning prizes through raffles.

At the Luhe Tea Industry Bay Area Promotion Conference, the regional public brand “Cloud‑Based Lu Tea” was unveiled, paving the way for Luhe tea to enter the Greater Bay Area market. The Weng’an Tea Product Promotion Conference utilized a “I Have a Tea Garden in Weng’an, Guizhou” pledge program to deepen Guangdong–Guizhou cooperation. Meanwhile, the Haifeng Lianhuashan Tea Tasting Event drew participants from various sectors to discuss production‑sales coordination, enhancing the visibility and competitiveness of regional tea products within the Bay Area. Renowned catering brand “Martial Arts Chef” entered into a strategic partnership with the Guangzhou Tea Expo to jointly explore a new “tea + cuisine” model.

The expo introduced dual benefits—“ticket‑for‑prize” and “purchase‑for‑raffle”—with thousands of high‑end tea sets and limited‑edition tea gifts distributed to thank visitors, further fueling the “shop‑till‑you‑drop” atmosphere. The “Tea‑Drinking Master Competition,” combining sport and technology, crowned a new generation of “golden palates” in the tea world, while the “Borderless Tea Ceremony” used the aroma of tea as a bridge for cultural exchange. Upholding a green exhibition philosophy, the expo employed eco‑friendly construction methods to reduce exhibitors’ costs.